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How to Effectively Use Social Media in Education
This document discusses using social media effectively in education. It begins with introductions to social media and concepts like big data, privacy, and popular platforms. It then discusses hashtags as a folksonomy for social media. Specific ways to use social media in education are presented, including dos and don'ts. Facebook is discussed in more detail, including its use of big data and monitoring of fake news. Ways to maintain separate personal and professional identities online are considered.
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How to Effectively Use Social Media in Education
- 1. Shadd Centre ofExpertise Network How to Effectively Use Social Media in Education Rafael Scapin, Ph.D. Coordinator of Educational Technology Dawson College February 10, 2017
- 2. • Introduction toSocial Media • Big Data and How Social Media Use it? • Privacy in Social Media • Facebook, Twitter, Instagram, Youtube • Hashtag: The Folksonomy of Social Media • Using Social Media in Education • Do’s & Don’ts • Questions Content
- 3. http://bit.ly/shaddsocialmedia Are you aSocial Media user? Survey
- 5. Social Media: TheBeginning
- 6. http://www.iheartradio.ca/cjad/news/education-ministry-considering-social-media-monitoring-to-prevent- cheating-1.2176839 In an effortto counter cheating during high school final exams, the Quebec Education Ministry has put out feelers searching for a company to monitor social media networks. Last spring a portion of the Grade 10 final exam was cancelled after an essay question, worth 25% of the final mark, was leaked and posted on Facebook. Social Media
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- 8. “Social Media essentiallyis a category of online media where people are talking, participating, sharing, networking, and bookmarking online.” Ron Jones, CEO of Symetri Internet Marketing Social Media: Definition
- 9. “Forms of electroniccommunication (as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos).” Merriam-Webster Dictionary Social Media: Definition
- 10. “ The purposeof a business is to create a customer ” - Peter Drucker Writer, Professor & Management Consultant
- 11. The purpose ofa business is to create a customer who creates customers Social Media
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- 13. YOU’re influencing andare being influenced everyday! Social Media
- 18. Internet: a Mixof Media/Channels
- 21. Black Mirror: SocialMedia in the Future http://www.theverge.com/2016/10/24/13379204/black-mirror-season-3-episode-1-nosedive-recap
- 22. Black Mirror: SocialMedia in the Future https://www.youtube.com/watch?v=F_C-s9QXiTU
- 23. Black Mirror: SocialMedia in the Future https://www.youtube.com/watch?v=ngzIOEuIn60 Nosedive 13:42
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- 33. One Message BeforeSocial Media
- 34. One Message AfterSocial Media
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- 39. Source: http://www.youtube.com/watch?v=R55e-uHQna0 Length: 1:02 TheForce: Volkswagen Commercial Viral Videos
- 40. In the Springof 2008, United Airlines customer, Dave Carroll (born in Timmins (ON), now living in Halifax (NS)), witnessed baggage handlers throwing his $3,500 Taylor guitar. When Carroll finally reached his destination he opened his guitar case to find the guitar had in-fact been broken. For nine months he called customer support to receive compensation for his broken instrument. Finally, when he received his final “no” he vowed to make a music video about his negative experience and post it on the web for all to see. Case: United Airlines
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- 42. Response United Airlines tooka week to react to the video and by that time it had “gone viral.” Finally, when United Airlines did call to compensate for the damages, Carroll declined because the exposure was worth more than the $1,200 it cost for him to fix the instrument. Outcome United Airlines stock price plunged 10% costing shareholders $180 million. United Airlines neglected to respond quickly to this video and suffered the consequences when it eventually went viral and has had over 7,000,000 views to date. Case: United Airlines
- 43. The Importance ofthe Hashtag (#)
- 44. The Importance ofthe Hashtag (#)
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- 47. Folksonomy Folksonomy is asystem in which users create their own tags to online items, typically to aid them in re-finding those items.
- 48. Social Media Report(2016) http://www.pewinternet.org/2016/11/11/social-media-update-2016/
- 49. Social Media Report(2016)
- 50. Social Media Report(2016)
- 51. Social Media Report(2016)
- 52. Social Media Report(2016)
- 53. Facebook – FakeNews
- 54. Facebook – FakeNews Two of the world’s biggest digital information platforms say they’re getting ready to roll out tools in Canada designed to crack down on so-called “fake news.” Both Google and Facebook have been testing online tools in the U.S. and the U.K. aimed at helping users identify credible information posted on their web portals. And they say they expect to provide similar tools to Canadian users soon. Google has incorporated a “fact-check” tag into some news pages to help readers find fact-checked content in large stories. https://www.thestar.com/business/2017/01/24/facebook-google-to-tackle-fake- news-in-canada-with-new-tools.html
- 55. Facebook – FakeNews https://vimeo.com/195753689
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- 57. Facebook Facebook is asocial networking service and website launched in February 2004. It was founded by Mark Zuckerberg Facebook had 1.79 billion active users on the 3rd quarter of 2016.
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- 61. Facebook Facebook is probablythe only company that possesses a high level of detailed customer information. The more users use Facebook, the more information they suck out. Heavily investing in their ability to collect, store, and analyze data, Facebook does not stop there. Apart from analyzing user data, Facebook has other ways of determining user behavior. 1. Tracking cookies: Facebook tracks its users across the Web with the use of tracking cookies. If a user is logged into Facebook and simultaneously browses the Web, Facebook can track the sites they are visiting. 2. Facial recognition: The latest investment of Facebook is in facial recognition and image processing capabilities. Facebook can track its users throughout the Web and other Facebook profiles due to the image data that is stored with them due to user sharing. 3. Tag suggestion: Tag suggestions can be made on user photos due to image processing and facial recognition. 4. Analyzing the ‘Likes’: Researchers at Cambridge University and Microsoft Research shows how the patterns of Facebook ‘Likes’ can very accurately predict your sexual orientation, satisfaction with life, intelligence, emotional stability, religion, alcohol use and drug use, relationship status, age, gender, race and political views among many others.”
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- 63. Facebook Leading countries basedon number of Facebook users as of May 2016 (in millions)
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- 68. PROFILE: A ProfilePage can contain information all about you, including both personal and professional details. You can easily add photos and videos to your profile. You can connect with other people, who become your Facebook “friends.” When friends accept your invitation, you can see their Profiles and they can see yours. Facebook: Profile Page
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- 70. Facebook Pages Facebook Pages Likea friend's profile, Facebook Pages enable public figures, businesses, organizations and other entities to create an authentic and public presence on Facebook. Unlike your profile, Facebook Pages are visible to everyone on the internet by default. You, and every person on Facebook, can connect with these Pages by becoming a fan and then receive their updates in your News Feed and interact with them.
- 71. Facebook Pages Montreal CanadiansFacebook Page https://www.facebook.com/canadiensmtl/
- 72. Facebook Groups While Pageswere designed to be the official profiles for entities, such as celebrities, brands or businesses, Facebook Groups are the place for small group communication and for people to share their common interests and express their opinion. Groups allow people to come together around a common cause, issue or activity to organize, express objectives, discuss issues, post photos and share related content.
- 73. Facebook Groups Types ofGroups
- 74. Upload: Images andmovies (no other files). Photo galleries can be created. Documents: can be edited in plain text or added through an external link (from Dropbox, Google Docs, etc) Forum threads Ask Questions and have instant feedback Video replies Facebook Groups
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- 76. Using Facebook inthe Classroom The Top 4 Ways to Use Facebook in Your Classroom 1. Create a Facebook Group for Your Class By creating a group and adding your students to it, you will be able to stay in touch with them effectively. This practice will allow you to share assignment details, outlines and other important information. If you wish to start a project for your class, you will be able to share complete details in the group and every student will have access to it. You will be able to post home work details as well. This way, your students will have no trouble going through your requirements from home.
- 77. Using Facebook inthe Classroom The Top 4 Ways to Use Facebook in Your Classroom 2. Share Videos Related to Your Course Create your own videos. Keep them short, interesting and to-the-point. This way your students will not mind watching them. If your videos are long, chances are that most of your students will not bother watching them. You can share videos from YouTube. YouTube offers a wealth of knowledge. You can find all kinds of tutorials there. You will easily find quality tutorials related to fitness, design, languages, cooking, science, math, dissertation help and much more.
- 78. Using Facebook inthe Classroom The Top 4 Ways to Use Facebook in Your Classroom 3. Make it Easy for Students to Get Help Using Facebook will make it easy for your students to interact with you and fellow students quickly and effectively. For example, after you post an assignment, some students might have some questions. They will post their questions there. You and other students will be able to help them by replying to their queries. This way, they will get help immediately and they will not have to wait unnecessarily.
- 79. Using Facebook inthe Classroom The Top 4 Ways to Use Facebook in Your Classroom 4. Use Questions and Polls to Educate and Get Opinions Using Facebook will make it easy for your students to interact with you and fellow students quickly and effectively. For example, after you post an assignment, some students might have some questions. They will post their questions there. You and other students will be able to help them by replying to their queries. This way, they will get help immediately and they will not have to wait unnecessarily.
- 80. Facebook Live Using Facebook‘Live’ In The Classroom Is A New, Exciting Learning Tool Instant Feedback
- 81. The Issues withFacebook
- 83. Facebook will tryto tell you that they do take your privacy seriously as noted in their privacy policy. Facebook also has a vested interest in collecting your information. After all, it’s how they make money. The more information you share the more valuable you are to Facebook. You should always take your privacy on Facebook seriously as they may not always have your best interest at heart. Privacy in Facebook
- 84. Source: http://www.youtube.com/watch?v=JmukelUppDE How FacebookMistakes Cause Job Interviews To Go Terribly Wrong
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- 86. 1. Do useyour real name. The idea behind these sites is for friends to stay in touch and reconnect. 2. Do create your photo albums with privacy settings so only your friends can see them. 3. Do tag the pictures you post so that friends know when you have put their picture online. 4. Do use the Facebook privacy settings to limit who can see your full profile. Set it so that only friends can see things like your pictures, your wall, and your personal and contact information. Privacy in Facebook
- 87. 5. Do createa private group for you and your close friends. Make the group administrated and by invite only and only allow friends to join if you know them in real life. 6. Do limit the type of email notifications that come to you from Facebook. Privacy in Facebook
- 88. 1. Don’t leavethe default Facebook privacy settings as set. Go in and customize your privacy. 2. Don’t be afraid to allow some people to only see a limited version of your profile. 3. Don’t ever announce on your wall, or on any public wall, where you plan to go or who you plan to go with. Cyber stalkers are a real threat and if you have one this tells them where to find you in real life. 4. Don’t be afraid to join public groups about interests you share. Just be careful what you post on the walls of these groups. Social Media: Do’s and Don’ts
- 89. 5. Don’t acceptFacebook invites to events. If you plan to attend send your acceptance using a private message or tell the host when you see them in person. 6. Don’t use Facebook to bully, harass, spread rumors, challenge fights or otherwise incite violence. Facebook is a social utility, not an anti-social utility Social Media: Do’s and Don’ts
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- 97. Twitter 50 Ways toUse Twitter in the Classroom http://www.teachhub.com/50-ways-use-twitter-classroom • Create a unique classroom hashtag: Students will use this hashtag for each post they share. • Connect classrooms • Play with TweetStats • Follow key people • Create lists of topics
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- 102. Youtube Create your ownteaching channel!
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- 107. Managing Different SocialMedia Platforms https://hootsuite.com/
- 108. Managing Different SocialMedia Platforms
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