Social Media
For Your Non-Profit
Marketing
Marketing

is not a bad word
Non-Profits
Have Customers
Non-Profits
Have Customers
Are a Business
Non-Profits
Have Customers
Are a Business
Need to Market
Non-Profits
Need to tell a story
Using Social
Donate $

Here are our results

Did you see our results

Here is the story
Social Media

Social Platforms

Multimedia
Sharing
Social Media
Listening

Mike Bailey-Gates, Flickr
Social Media
Listening
Engaging

Mike Bailey-Gates, Flickr
What are you currently on?
Find the Super-Users

Ask for Advice

Give to Get
Think before
Social Policy
Think before
Non-Profit - Customer - Volunteer
Getting started…

Get Set
Get to Know the
Social Network:
Get to Know the
Social Network:
The Audience
Facebook:
• has 1.06 billion users.
• daily active users 618 million
• average visit lasts 23 minutes
• 46% o...
Maintenance
• Update your profile
• Answer questions
• Ask questions
• Interact & participate

Originally uploaded to Flic...
Personal & Business
Be Yourself
Be Yourself

And Business
And Business
And Business
Total number of connections between local businesses and users: 2 billion
And Business
Total number of connections between local businesses and users: 2 billion
Average number of weekly local busi...
And Business
Total number of connections between local businesses and users: 2 million
Average number of weekly local busi...
And Business Ads
And Business Ads
And Business Ads
What do I Tweet?
•
•
•
•
•
•
•
•

New Blog Entries
Podcasts
Real Estate News
Random Facts
Breaking News
Events
Retweet
Rep...
Handy Apps on Twitter
• 500 million users
• 13% of internet users also use Twitter
• 54% of users use on their mobile devices
• 36% of Twitter u...
Get Linked

• 200 million users

• 75% of users use it for business purposes
• 2 million companies on LinkedIn
• 50% of us...
How to get Linked
How to get Linked
How to get Linked

Groups
Discover Google
Google+ Stats
• has

343 million users (fastest growing)
• users are 71% male
• most common occupation is an engineer
• 44...
Discover Google
Google+ best uses
• establishes expertise
• Local marketing
• Ties in all Social Media
Other great ways to get Social
Get Pinned

• has 48.7 million users
• top interests of Pinterest users are crafts, hobbies, interior design & fashion
• a...
Lights & Action
• 1 billion users
• 4 billion views a day
• In 2010 had 700 billion playbacks
• 60 hours of video is uploaded every minute...
Instagram
100 million users
Instagram
100 million users
7.3 million daily users
Instagram
100 million users
7.3 million daily users
40 million photos daily
Other things to Consider
General social media statistics
• Women are more active on social media than men – 55% vs 45%
• N...
Other things to Consider
General social media statistics
• Women are more active on social media than men – 55% vs 45%
• N...
Goals to Measure

• Reach a desired audience
• Engage people
• Offer opportunities to increase
revenue
Questions?

Photo by jn2race
Non-for-Profit Marketing
Non-for-Profit Marketing
Non-for-Profit Marketing
Non-for-Profit Marketing
Non-for-Profit Marketing
Non-for-Profit Marketing
Non-for-Profit Marketing
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Non-for-Profit Marketing

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Non-for-Profit Online Marketing

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  • Avoid the temptation to jump in and start pushing out your network. After branding yourself you want to make sure you approach the constituents respectfully. Listen to them through (Tracking) but also be observant who is participating a lot with content and creation.
    [RSS feeds, Technoratti, Surmize, Board reader, Google Alerts]
    Participating in the conversation Encourage participation, reference interests and point them in the right direction
  • Avoid the temptation to jump in and start pushing out your network. After branding yourself you want to make sure you approach the constituents respectfully. Listen to them through (Tracking) but also be observant who is participating a lot with content and creation.
    [RSS feeds, Technoratti, Surmize, Board reader, Google Alerts]
    Participating in the conversation Encourage participation, reference interests and point them in the right direction
  • Amount of work to maintain ebbs and flows Work to maintain ebbs and flows – you’re going to get what you put in
    Building effect – [Stumble 9K and 10K]
    Prioritize b/c you can’t do it all at once. So think about what vehicle would work best for your program [hot content – twitter, digg]
  • Setting up – [Myspace]
    Being you or being the org or both
    Need to invest a bit up front
    Finding like minded friendsbrand
  • Method to the madness.
  • Method to the madness.
  • Non-for-Profit Marketing

    1. 1. Social Media For Your Non-Profit
    2. 2. Marketing
    3. 3. Marketing is not a bad word
    4. 4. Non-Profits Have Customers
    5. 5. Non-Profits Have Customers Are a Business
    6. 6. Non-Profits Have Customers Are a Business Need to Market
    7. 7. Non-Profits Need to tell a story
    8. 8. Using Social Donate $ Here are our results Did you see our results Here is the story
    9. 9. Social Media Social Platforms Multimedia Sharing
    10. 10. Social Media Listening Mike Bailey-Gates, Flickr
    11. 11. Social Media Listening Engaging Mike Bailey-Gates, Flickr
    12. 12. What are you currently on? Find the Super-Users Ask for Advice Give to Get
    13. 13. Think before Social Policy
    14. 14. Think before Non-Profit - Customer - Volunteer
    15. 15. Getting started… Get Set
    16. 16. Get to Know the Social Network:
    17. 17. Get to Know the Social Network:
    18. 18. The Audience Facebook: • has 1.06 billion users. • daily active users 618 million • average visit lasts 23 minutes • 46% of users are over the age of 45 • 57% of users are female (43% male) • lets talk college 57% of Facebook users have “some college” 24% bachelors or graduate degree • income 47% of make between $50,000 – $99,000 33% between $25,000 – $49,999
    19. 19. Maintenance • Update your profile • Answer questions • Ask questions • Interact & participate Originally uploaded to Flickr by THOR
    20. 20. Personal & Business
    21. 21. Be Yourself
    22. 22. Be Yourself And Business
    23. 23. And Business
    24. 24. And Business Total number of connections between local businesses and users: 2 billion
    25. 25. And Business Total number of connections between local businesses and users: 2 billion Average number of weekly local business page views: 645 million
    26. 26. And Business Total number of connections between local businesses and users: 2 million Average number of weekly local business page views: 645 million Average number of weekly comments on local business pages: 13 million
    27. 27. And Business Ads
    28. 28. And Business Ads
    29. 29. And Business Ads
    30. 30. What do I Tweet? • • • • • • • • New Blog Entries Podcasts Real Estate News Random Facts Breaking News Events Retweet Reply to People
    31. 31. Handy Apps on Twitter
    32. 32. • 500 million users • 13% of internet users also use Twitter • 54% of users use on their mobile devices • 36% of Twitter users tweet at least once a day • average time per month 170 minutes. • 34% of marketers have generated leads 20% have closed How they break down: • 59% are female • 41% are male
    33. 33. Get Linked • 200 million users • 75% of users use it for business purposes • 2 million companies on LinkedIn • 50% of users have a bachelors or graduate degree • average income is north of $100,000 • every Fortune 500 is represented
    34. 34. How to get Linked
    35. 35. How to get Linked
    36. 36. How to get Linked Groups
    37. 37. Discover Google
    38. 38. Google+ Stats • has 343 million users (fastest growing) • users are 71% male • most common occupation is an engineer • 44% are “single”
    39. 39. Discover Google
    40. 40. Google+ best uses
    41. 41. • establishes expertise • Local marketing • Ties in all Social Media
    42. 42. Other great ways to get Social
    43. 43. Get Pinned • has 48.7 million users • top interests of Pinterest users are crafts, hobbies, interior design & fashion • average visit lasts 14.2 minutes • 80% of Pin are Re-Pins How it breaks down: • 82% female • 18% male
    44. 44. Lights & Action
    45. 45. • 1 billion users • 4 billion views a day • In 2010 had 700 billion playbacks • 60 hours of video is uploaded every minute • more video uploaded in 60 days than the 3 major US networks have created in 60 years • Users spend a total of 2.9 billion hours per month (326,294 years)
    46. 46. Instagram 100 million users
    47. 47. Instagram 100 million users 7.3 million daily users
    48. 48. Instagram 100 million users 7.3 million daily users 40 million photos daily
    49. 49. Other things to Consider General social media statistics • Women are more active on social media than men – 55% vs 45% • North American consumers show the strongest interest in using social media for deals (45%) • A 2011 study confirmed that social media users dine out more and are more likely to become return customers • 43% of all online consumers follow or are a fan of a brand • 57% of people talk to people more online than they do in real life
    50. 50. Other things to Consider General social media statistics • Women are more active on social media than men – 55% vs 45% • North American consumers show the strongest interest in using social media for deals (45%) • A 2011 study confirmed that social media users dine out more and are more likely to become return customers • 43% of all online consumers follow or are a fan of a brand • 57% of people talk to people more online than they do in real life Social Media = Listening
    51. 51. Goals to Measure • Reach a desired audience • Engage people • Offer opportunities to increase revenue
    52. 52. Questions? Photo by jn2race

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