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50 (More) Social Media Tactics for Nonprofits

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Presented at Blackbaud's 2010 Conference for Nonprofits in Washington DC, this presentation contains 50 ideas nonprofits can use in the social media programs. For another 50 tactics, check out the original at: http://slidesha.re/4eSZmt

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50 (More) Social Media Tactics for Nonprofits

  1. 1. Presenter 50 Social Media Tactics 5319 6 747726 652231 7176 999489764 5762 58 for Nonprofits 8
  2. 2. Chad Norman & Melanie Mathos| Page #2 #50smtIf you’re tweeting:
  3. 3. Chad Norman & Melanie Mathos| Page #3 50 Social Media www.blackbaud.com/50Tactics 2132 0 8 15 2 44 36 22 9 1 41 You may remember… Tactics for Nonprofits
  4. 4. Chad Norman & Melanie Mathos| Page #4 So, you’ve got a social media plan, right? * From Charlene Li and Josh Bernoff's book Groundswell: Winning in a World Transformed by Social Technologies P = People: Who? O = Objectives: Goals? S = Strategies: Outcomes? T = Technologies: Tools? The P.O.S.T. method* Today, T is for “Tactics”
  5. 5. Chad Norman & Melanie Mathos| Page #5 51 SOCIAL MEDIA TACTIC Use Twitter Widgets to display updates on your website or blog. Use Twitter Widgets to display updates on your website or blog.
  6. 6. Chad Norman & Melanie Mathos| Page #6 52 SOCIAL MEDIA TACTIC Enhance team collaboration by scheduling and assigning tweets and monitoring. Enhance team collaboration by scheduling and assigning tweets and monitoring.
  7. 7. Chad Norman & Melanie Mathos| Page #7 53 SOCIAL MEDIA TACTIC Learn what hashtags mean and analyze them in real-time. Learn what hashtags mean and analyze them in real-time.
  8. 8. Chad Norman & Melanie Mathos| Page #8 54 SOCIAL MEDIA TACTIC Measure how far your tweets travel. Measure how far your tweets travel.
  9. 9. Chad Norman & Melanie Mathos| Page #9 55 SOCIAL MEDIA TACTIC Help web visitors tweet about your content with one click. Help web visitors tweet about your content with one click.
  10. 10. Chad Norman & Melanie Mathos| Page #10 56 SOCIAL MEDIA TACTIC Register with Twitter's Hope 140 Program. Register with Twitter's Hope 140 Program.
  11. 11. Chad Norman & Melanie Mathos| Page #11 57 SOCIAL MEDIA TACTIC Automatically feed your blog to Twitter and Facebook. Automatically feed your blog to Twitter and Facebook.
  12. 12. Chad Norman & Melanie Mathos| Page #12 58 SOCIAL MEDIA TACTIC Identify your top contributors and influencers. Identify your top contributors and influencers.
  13. 13. Chad Norman & Melanie Mathos| Page #13 59 SOCIAL MEDIA TACTIC Ask your friends and top fans to share your news. Ask your friends and top fans to share your news.
  14. 14. Chad Norman & Melanie Mathos| Page #14 60 SOCIAL MEDIA TACTIC Share the backchannel chatter at your event. Share the backchannel chatter at your event.
  15. 15. Chad Norman & Melanie Mathos| Page #15 61 SOCIAL MEDIA TACTIC Organize a chat room conversation around a hashtag. Organize a chat room conversation around a hashtag.
  16. 16. Chad Norman & Melanie Mathos| Page #16 62 SOCIAL MEDIA TACTIC Create and share a daily roundup of tweets important to your cause. Create and share a daily roundup of tweets important to your cause.
  17. 17. Chad Norman & Melanie Mathos| Page #17 63 SOCIAL MEDIA TACTIC Use interactive video overlays to increase conversions. Use interactive video overlays to increase conversions.
  18. 18. Chad Norman & Melanie Mathos| Page #18 64 SOCIAL MEDIA TACTIC Use video annotations for multiple calls to action. Use video annotations for multiple calls to action.
  19. 19. Chad Norman & Melanie Mathos| Page #19 65 SOCIAL MEDIA TACTIC Create a photo petition in support of a campaign. Create a photo petition in support of a campaign.
  20. 20. Chad Norman & Melanie Mathos| Page #20 66 SOCIAL MEDIA TACTIC Release your photos under a Creative Commons license. Release your photos under a Creative Commons license.
  21. 21. Chad Norman & Melanie Mathos| Page #21 67 SOCIAL MEDIA TACTIC Claim your location of Foursquare to ensure accuracy and maximize exposure. Claim your location of Foursquare to ensure accuracy and maximize exposure.
  22. 22. Chad Norman & Melanie Mathos| Page #22 68 SOCIAL MEDIA TACTIC Create a branded page on Foursquare to maximize your presence. Create a branded page on Foursquare to maximize your presence.
  23. 23. Chad Norman & Melanie Mathos| Page #23 69 SOCIAL MEDIA TACTIC Create a custom badge on Foursquare to encourage check-ins and repeat visits. Create a custom badge on Foursquare to encourage check-ins and repeat visits.
  24. 24. Chad Norman & Melanie Mathos| Page #24 70 SOCIAL MEDIA TACTIC Extend your mission by leaving tips at check-in spots. Extend your mission by leaving tips at check-in spots.
  25. 25. Chad Norman & Melanie Mathos| Page #25 71 SOCIAL MEDIA TACTIC Encourage students to explore their campus with Foursquare for Universities. Encourage students to explore their campus with Foursquare for Universities.
  26. 26. Chad Norman & Melanie Mathos| Page #26 72 SOCIAL MEDIA TACTIC Create special offers to reward your supporters. Create special offers to reward your supporters.
  27. 27. Chad Norman & Melanie Mathos| Page #27 73 SOCIAL MEDIA TACTIC Raise money and awareness with campaigns geared around check-ins. Raise money and awareness with campaigns geared around check-ins.
  28. 28. Chad Norman & Melanie Mathos| Page #28 74 SOCIAL MEDIA TACTIC Make your content shareable on Facebook by adding a Like button. Make your content shareable on Facebook by adding a Like button.
  29. 29. Chad Norman & Melanie Mathos| Page #29 75 SOCIAL MEDIA TACTIC Incorporate Facebook activity into your website with a social plugin. Incorporate Facebook activity into your website with a social plugin.
  30. 30. Chad Norman & Melanie Mathos| Page #30 76 SOCIAL MEDIA TACTIC Display the rules for your Facebook community. Display the rules for your Facebook community.
  31. 31. Chad Norman & Melanie Mathos| Page #31 77 SOCIAL MEDIA TACTIC Encourage action with a "Get Involved" Facebook tab. Encourage action with a "Get Involved" Facebook tab.
  32. 32. Chad Norman & Melanie Mathos| Page #32 78 SOCIAL MEDIA TACTIC Support a specific call to action with its own tab. Support a specific call to action with its own tab.
  33. 33. Chad Norman & Melanie Mathos| Page #33 79 SOCIAL MEDIA TACTIC Provide a forum for sharing personal experiences with the Facebook Stories application. Provide a forum for sharing personal experiences with the Facebook Stories application.
  34. 34. Chad Norman & Melanie Mathos| Page #34 80 SOCIAL MEDIA TACTIC Officially "claim" your location on Facebook Places. Officially "claim" your location on Facebook Places.
  35. 35. Chad Norman & Melanie Mathos| Page #35 81 SOCIAL MEDIA TACTIC Ask your fans to share your organization's page with their friends. Ask your fans to share your organization's page with their friends.
  36. 36. Chad Norman & Melanie Mathos| Page #36 82 SOCIAL MEDIA TACTIC Launch a friend campaign to broaden your audience. Launch a friend campaign to broaden your audience.
  37. 37. Chad Norman & Melanie Mathos| Page #37 83 SOCIAL MEDIA TACTIC Add [TICKETED] [FREE] or [REGISTRATION REQUIRED] to your Facebook event titles. Add [TICKETED] [FREE] or [REGISTRATION REQUIRED] to your Facebook event titles.
  38. 38. Chad Norman & Melanie Mathos| Page #38 84 SOCIAL MEDIA TACTIC Create a branded social network around a specific topic or cause. Create a branded social network around a specific topic or cause.
  39. 39. Chad Norman & Melanie Mathos| Page #39 85 SOCIAL MEDIA TACTIC Leverage social media culture in your organization's internal communications. Leverage social media culture in your organization's internal communications.
  40. 40. Chad Norman & Melanie Mathos| Page #40 86 SOCIAL MEDIA TACTIC Participate in social buying platforms to acquire new visitors and members. Participate in social buying platforms to acquire new visitors and members.
  41. 41. Chad Norman & Melanie Mathos| Page #41 87 SOCIAL MEDIA TACTIC Crowdsource feedback from your social network with question platforms. Crowdsource feedback from your social network with question platforms.
  42. 42. Chad Norman & Melanie Mathos| Page #42 88 SOCIAL MEDIA TACTIC Use QR codes to provide instant access to information and engage supporters in a unique way. Use QR codes to provide instant access to information and engage supporters in a unique way.
  43. 43. Chad Norman & Melanie Mathos| Page #43 89 SOCIAL MEDIA TACTIC Monitor conversations about your organization and cause with social media monitoring services. Monitor conversations about your organization and cause with social media monitoring services.
  44. 44. Chad Norman & Melanie Mathos| Page #44 90 SOCIAL MEDIA TACTIC Socialize your online pressroom to extend reach and to provide real- time updates and dynamic content. Socialize your online pressroom to extend reach and to provide real- time updates and dynamic content.
  45. 45. Chad Norman & Melanie Mathos| Page #45 91 SOCIAL MEDIA TACTIC Encourage supporters to leverage their social networks for alternative giving. Encourage supporters to leverage their social networks for alternative giving.
  46. 46. Chad Norman & Melanie Mathos| Page #46 92 SOCIAL MEDIA TACTIC Involve your blogger community to share first-hand experiences with your organization and cause. Involve your blogger community to share first-hand experiences with your organization and cause.
  47. 47. Chad Norman & Melanie Mathos| Page #47 93 SOCIAL MEDIA TACTIC Use universal commenting tools to encourage participation on your blog or site. Use universal commenting tools to encourage participation on your blog or site.
  48. 48. Chad Norman & Melanie Mathos| Page #48 94 SOCIAL MEDIA TACTIC Participate in giving contests (with caution). Participate in giving contests (with caution).
  49. 49. Chad Norman & Melanie Mathos| Page #49 95 SOCIAL MEDIA TACTIC Livestream your events to extend your reach and engage your online community. Livestream your events to extend your reach and engage your online community.
  50. 50. Chad Norman & Melanie Mathos| Page #50 96 SOCIAL MEDIA TACTIC Bookmark this website: www.jumo.com. Bookmark this website: www.jumo.com.
  51. 51. Chad Norman & Melanie Mathos| Page #51 97 SOCIAL MEDIA TACTIC Establish your presence on wiki communities. Establish your presence on wiki communities.
  52. 52. Chad Norman & Melanie Mathos| Page #52 98 SOCIAL MEDIA TACTIC Add your organization's voice and expertise in forums and on social networks. Add your organization's voice and expertise in forums and on social networks.
  53. 53. Chad Norman & Melanie Mathos| Page #53 99 SOCIAL MEDIA TACTIC Help your cause on LinkedIn by using the Nonprofit Learning Center. Help your cause on LinkedIn by using the Nonprofit Learning Center.
  54. 54. Chad Norman & Melanie Mathos| Page #54 100 SOCIAL MEDIA TACTIC Share your content and resources on the web's largest community for sharing presentations. Share your content and resources on the web's largest community for sharing presentations.
  55. 55. Chad Norman & Melanie Mathos| Page #55 Questions?
  56. 56. Chad Norman & Melanie Mathos| Page #56 Thank you! chad.norman@blackbaud.com twitter.com/chadnorman melanie.mathos@blackbaud.com twitter.com/melmatho Blackbaud.com/ChadNormanBlackbaud.com/ChadNorman Blackbaud.com/BlackbaudNewsBlackbaud.com/BlackbaudNews Let’s keep the conversation going…
  57. 57. Chad Norman & Melanie Mathos| Page #57 Resources Tools and Services http://twitter.com/goodies/widgets http://cotweet.com http://hootsuite.com http://wthashtag.com http://tweetreach.com http://hope140.org http://twitterfeed.com http://visibletweets.com http://tweetchat.com http://twitterfall.com http://paper.li http://youtube.com/nonprofits http://foursquare.com/universities http://developers.facebook.com/plugins http://creativecommons.org http://groupon.com/g-team http://radian6.com http://learn.linkedin.com/non-profits/ http://slideshare.net Nonprofit Examples Used http://flickr.com/groups/starbucksphotopetition/pool/ http://youtube.com/watch?v=DEnlrE4iMBU http://youtube.com/stillerstrong#p/a/f/0/AmIzKODbLHA http://bethkanter.org/surfrider-foundation/ http://flickr.com/photos/ifrc/4244092347/ http://foursquare.com/nwf http://foursquare.com/venue/509676 http://brooklynmuseum.org/community/foursquare/ http://foursquare.com/venue/114384 http://greenpeace.org/usa/ http://facebook.com/humanesociety#!/humanesociety?v=info http://facebook.com/calparks?v=app_10467688569#!/calparks http://tomamawithlove.org/ http://www.facebook.com/bestfriendsanimalsociety http://facebook.com/redcross#!/redcross?v=app_143615955650480 http://brooklynmuseum.org/community/foursquare/ http://facebook.com/FieldstoFamilies?v=app_2344061033 http://spinalcordinjury-paralysis.org/app/render/go.aspx?xsl=tp_comm http://berare.org http://newsroom.redcross.org/ http://savethechildren.org.uk/en/mummy-bloggers-head-to-bangladesh http://stridesacrosstexas.org/http://www.flickr.com/groups/dailyrayofho

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