Online Rapid Response Strategies


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This session will explore how online fundraising, email communication, and social media played an important role in nonprofit relief efforts for the Haiti earthquake. Participants will learn how to develop a rapid response plan, be prepared online for emergencies, and implement best practices from across the nonprofit sector.

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Online Rapid Response Strategies

  1. 1. Online Rapid Response Strategies<br />Steve MacLaughlin, Director – Internet Solutions<br /><br />© 2010 Blackbaud<br />
  2. 2. Introduction<br />14+ years experience building successful online initiatives with Fortune 500 firms, government and educationalinstitutions, and nonprofit organizations across the world.<br />Frequent speaker at nonprofit conferences such as AFP, AHP, CASE, IoF, NAIS, DMFA, CAISAP, NTEN, etc.<br />Serves on the Board of Directors of NTEN<br />Editor and contributing author of the book Internet Management for Nonprofits<br />Read my blog at:<br />Follow me on Twitter: smaclaughlin<br />
  3. 3. Lessons Learned from Haiti Series<br />Online Rapid Response StrategiesSteve MacLaughlin, Director of Internet Solutions, Blackbaud, Inc.March 11, 2010 at 2:00 p.m. ET<br />The Mobile Giving RevolutionC.B. Barthlow, Director of Marketing and Client Services, mGiveMarch 24, 2010 at 2:00 p.m. ET<br />Mobilizing Your Supporters Using Social MediaJeff Patrick, Founder and President of Common KnowledgeApril 6, 2010 at 2:00 p.m. ET<br />Stewarding Donors Following a CrisisDavid Lamb, Senior Consultant, Target Analytics, a Blackbaud CompanyApril 21, 2010 at 2:00 p.m. ET<br />Turning One-Time Donors into Major Gift Prospects Lawrence Henze, Managing Director, Target Analytics, a Blackbaud CompanyMay 5, 2010 at 2:00 p.m. ET<br />
  4. 4. The Earthquake <br />On Tuesday, January 12, 2010, a 7.0 magnitude earthquake struck the island of Hispaniola <br />The earthquake occurred at 4:53pm EST<br />The epicenter was 16 miles west of Port-au-Prince, Haiti<br />Keep in mind that…<br />Haiti is the poorest country in the Americas<br />80% of Haiti’s population live in poverty<br />60% of Haitians don’t have safe drinking water<br />50% of Haiti’s children are unvaccinated<br />40% of Haitians had access to basic health care<br />
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  31. 31. Haiti Online Giving Trends<br />
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  34. 34. Lessons Learned<br />
  35. 35. Lessons Learned<br />There is a limited window to reach and engage supporters<br />If you wait for the emergency to happen, then it’s too late<br />Emergency situations can impact any nonprofit organization<br />Online, social media, and mobile are the first response channels of choice<br />Reliable people, processes, and technology are critical<br />Follow-up, follow-up, and follow-up<br />
  36. 36. Planning for the Unplanned<br />People<br />Does your staff have experience with prior emergency situations?<br />Do you have pre-defined segments for previous episodic donors?<br />Do you have identified volunteers and engaged constituents?<br />Do you have established contacts with the media and online content sites?<br />Process<br />Does your organization have an emergency rapid response plan?<br />How quickly can content, copy, etc be approved and posted?<br />What is the follow-up plan for the media, donors, etc?<br />How will you gather information about the results of your efforts?<br />Technology<br />Can your website and giving forms handle 4x their normal traffic?<br />Do you have a scaled down shadow website ready to go?<br />Do you have email templates ready to go?<br />Do you have offline and well as online channels ready to go?<br />
  37. 37. Don’t wait forthenext emergency<br />
  38. 38. Want to learn more? Be sure to check out….<br />My Blog<br /><br />Blackbaud Internet Resources<br /><br />NetWits Think Tank Blog<br /><br />NTEN<br /><br />
  39. 39. Thank You<br /><br />