Institute Presentation - Facebook - 02-12


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Presentation at The Service-Learning Institute about Facebook best practices.

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Institute Presentation - Facebook - 02-12

  1. 1. Making the Right Connections: Using Facebook for Increased Service-Learning and Civic Engagement
  2. 2. Megan M. Engle Social Media Manager Michigan Nonprofit Association [email_address] Twitter: @MNAOnline About Me:
  3. 3. Where This Presentation is Located:
  4. 4. What Is Social Media? <ul><li>Definition: “the use of electronic and Internet tools for the purpose of sharing and discussing information and experiences with other human beings .” </li></ul><ul><ul><li> - Ben Parr </li></ul></ul><ul><li> </li></ul><ul><li>In other words, social media describes the tools people use and the ways people share ideas online. </li></ul>
  5. 5. SERVE STRENGTHEN TRANSFORM COMMUNITIES A Great Resource for Basic Videos:
  6. 6. Examples of Social Media: <ul><li>Social Bookmarking </li></ul><ul><li>Photo Sharing </li></ul><ul><li>Podcasting and Video </li></ul><ul><li>Blogging </li></ul><ul><li>Feed Reading & Sharing </li></ul><ul><li>Social Networking </li></ul>
  7. 8. What is Social Networking? <ul><li>People using the internet to connect with others online </li></ul><ul><li>Individuals often connect with friends, family, colleagues, and other internet users with similar interests and hobbies </li></ul><ul><li>Today, we’ll be looking at the largest social networking site: Facebook </li></ul><ul><li>Other sites are MySpace, LinkedIn, etc. </li></ul>
  8. 9. Facebook <ul><li>Facebook is a social networking site that currently boasts approximately 110 million active users </li></ul><ul><li>The site is available to all persons with email addresses </li></ul><ul><li>Today, we’ll be looking at several aspects of Facebook, including profiles, settings, groups, fan pages, and causes </li></ul>
  9. 10. The History of Facebook <ul><li>Feb. 2004: FB was launched initally for Harvard students, then moving to other Ivy League schools </li></ul><ul><li>Dec. 2004: FB reaches 1 million active users (I joined in October 2004) </li></ul><ul><li>May 2005: FB available for over 800 college networks </li></ul><ul><li>Sept. 2005: FB available for high school networks </li></ul><ul><li>Oct. 2005: Photos added as an application </li></ul><ul><li>Dec. 2005: FB reaches 5.5 million active users </li></ul><ul><li>May 2006: FB available for work networks </li></ul><ul><li>Sept. 2006: FB available to anyone with an email address </li></ul><ul><li>Dec. 2006: FB reaches over 12 million active users </li></ul><ul><li>Oct. 2007: FB reaches over 50 million active users </li></ul><ul><li>Now: FB is now ahead of MySpace </li></ul>
  10. 11. Interesting Facebook Facts <ul><li>People around the world spend a combined total of more than 3 billion minutes on Facebook each day </li></ul><ul><li>More than 24 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) shared each month </li></ul><ul><li>More than 2 million events created each month </li></ul>
  11. 12. Facebook User Demographics <ul><li>More than half of Facebook users are outside of college </li></ul><ul><li>Fastest growing Facebook demographic? Those 30+ years old </li></ul><ul><li>The average Facebook user has 120 Facebook friends </li></ul>
  12. 13. Navigating Facebook <ul><li>Profiles – for individuals; require an email </li></ul><ul><li>Networks – geographical, educational, professional </li></ul><ul><li>Search tools </li></ul><ul><li>Privacy settings </li></ul><ul><li>Account settings </li></ul><ul><li> </li></ul>
  13. 14. Navigating Facebook Applications <ul><li>General tips </li></ul><ul><li>Groups </li></ul><ul><li>Pages </li></ul><ul><li>Causes </li></ul><ul><li>Events </li></ul><ul><li> </li></ul>
  14. 15. Facebook Examples <ul><li>Learn and Serve America FB Fan Page: pages/Washington-DC/Learn-and-Serve-America/33762736412?sid=63466b276407fe08cd53a32571e52b6e&ref=s </li></ul><ul><li>Michigan Americorps Signature Service Project FB Group: group.php?sid=78a5f9019b6fdf53d2d9b1c0ca97c55f&gid=2382344716 </li></ul>
  15. 16. Facebook Nonprofit Organizations Fan Page
  16. 17. Facebook Best Practices
  17. 18. Web 2.0 Best Practices Monthly Newsletter
  18. 19. What People Do On The Internet (By Age)
  19. 20. Where This Presentation is Located:
  20. 21. Time to Brainstorm! Thank you!!!!