Donor Engagement through Social Media!
Building relationships online ...
Donor Engagement Through Social Media




                       Frank Barry
                       Twitter: @franswaa

  ...
Donor Engagement Through Social Media




WHY ARE WE ALL HERE?
Let’s look at a few stats ...




Frank Barry | Page #     ...
Donor Engagement Through Social Media



Evolution | Communication is moving on
                                         1...
Donor Engagement Through Social Media



Evolution | Communication is moving on
                                         1...
Donor Engagement Through Social Media



Evolution | Communication is moving on
                                         1...
Donor Engagement Through Social Media



Evolution | Communication is moving on
                                         1...
Donor Engagement Through Social Media



Evolution | Communication is moving on
                                         1...
Donor Engagement Through Social Media



Evolution | Communication is moving on
                                         1...
Donor Engagement Through Social Media




     STATS
     Exciting ones, promise ...




                                 ...
Stats                                             Donor Engagement Through Social Media




                       Source ...
Donor Engagement Through Social Media



Stats
     200 M + Blogs
     160 M + visits per month on Twitter and over 20 M...
Donor Engagement Through Social Media



Online Communication Shift
            According to a recent Nielsen study done f...
Donor Engagement Through Social Media



Online Communication Shift




                       Source | http://mashable.co...
Donor Engagement Through Social Media



Why it really matters ...




                                                   ...
Donor Engagement Through Social Media



Why it really matters ...




                                                   ...
Donor Engagement Through Social Media



Why it really matters ...




                                                   ...
Donor Engagement Through Social Media




                       Source | http://jeffesposito.com/2010/08/02/f-social-medi...
Donor Engagement Through Social Media




                       Source | http://jeffesposito.com/2010/08/02/f-social-medi...
Donor Engagement Through Social Media




5 PART SOCIAL MEDIA PLAN
Strategy > Responsibility > Listening > Mapping > Engag...
Donor Engagement Through Social Media




STRATEGY 1st
Start with what you know ...




                                  ...
Donor Engagement Through Social Media




                 ChildFund International - on Twitter




Frank Barry | Page #  ...
Donor Engagement Through Social Media



ChildFund Twitter Campaign




Frank Barry | Page #                              ...
Donor Engagement Through Social Media



ChildFund Twitter Campaign




           Beth Kanter




                       ...
Donor Engagement Through Social Media



ChildFund Twitter Campaign
     Follow Us on Twitter
      http://childfundinter...
Donor Engagement Through Social Media



ChildFund Twitter Campaign




Frank Barry | Page #                              ...
Donor Engagement Through Social Media



ChildFund Twitter Campaign




Frank Barry | Page #                              ...
Donor Engagement Through Social Media




                       National
                       Wildlife
                ...
Donor Engagement Through Social Media




                       Source | http://www.slideshare.net/danielle.brigida/using...
Donor Engagement Through Social Media




                       Source | http://www.slideshare.net/danielle.brigida/using...
Donor Engagement Through Social Media




                       Source | http://www.slideshare.net/danielle.brigida/using...
Donor Engagement Through Social Media




                       Source | http://www.slideshare.net/danielle.brigida/using...
Donor Engagement Through Social Media




                 Lance Armstrong Foundation - iRIDE




Frank Barry | Page #    ...
Donor Engagement Through Social Media




Frank Barry | Page #                               © 2010 Blackbaud
Donor Engagement Through Social Media



iRIDE for LIVESTRONG

     Purpose - Build Cause Awareness
     Thank You’s -- ...
Donor Engagement Through Social Media




RESPONSIBILITY MATTERS
Someone has to own it ...




Frank Barry | Page #       ...
Donor Engagement Through Social Media



Who Owns It?
     American Red Cross -- Wendy Harman

     ChildFund -- Virgini...
Donor Engagement Through Social Media




                       PEOPLE ARE TALKING
                       About You ...

...
Donor Engagement Through Social Media




Frank Barry | Page #                               © 2010 Blackbaud
Donor Engagement Through Social Media




                       LEARN TO LISTEN
                       You’ve got two ear...
Donor Engagement Through Social Media



Social Mention (Free)




Frank Barry | Page #                                © 2...
Donor Engagement Through Social Media



Twitter Search (Free)




Frank Barry | Page #                                © 2...
Donor Engagement Through Social Media



Google Alerts (Free)




Frank Barry | Page #                               © 201...
Donor Engagement Through Social Media



Technorati (Free)




Frank Barry | Page #                               © 2010 B...
Donor Engagement Through Social Media



iGoogle Dashboard (Free)




Frank Barry | Page #   http://www.netwitsthinktank.c...
Donor Engagement Through Social Media



Radian 6 (Paid)




Frank Barry | Page #                               © 2010 Bla...
Donor Engagement Through Social Media




                 American Red Cross




Frank Barry | Page #                    ...
Donor Engagement Through Social Media



The American Red Cross Listens




Frank Barry | Page #                          ...
Donor Engagement Through Social Media



Some things to think about ...
     What are people talking about?
        •    ...
Donor Engagement Through Social Media




There are numerous possibilities ...

DRAW YOUR MAP                             ...
Donor Engagement Through Social Media




                       Source: Home Bases, Outposts, and Frontiers: Using Social...
Donor Engagement Through Social Media




                 Children’s Hospital of L.A.




Frank Barry | Page #           ...
Donor Engagement Through Social Media




Frank Barry | Page #                               © 2010 Blackbaud
Donor Engagement Through Social Media



CHLA Social Media Map
     Homebase: www.chla.org
        • myCHLA
        • Sha...
Donor Engagement Through Social Media




                       ENGAGE
                       It’s a two way street now d...
Donor Engagement Through Social Media




                 Epic Change - To Mama with Love




Frank Barry | Page #       ...
Donor Engagement Through Social Media




Frank Barry | Page #                               © 2010 Blackbaud
Donor Engagement Through Social Media




Frank Barry | Page #                               © 2010 Blackbaud
Donor Engagement Through Social Media



To Mama with Love

     Purpose: Raise money to help kids in Africa

     Clear...
Donor Engagement Through Social Media




                 A Little about Facebook




Frank Barry | Page #               ...
Donor Engagement Through Social Media




Frank Barry | Page #                               © 2010 Blackbaud
Donor Engagement Through Social Media




Frank Barry | Page #                               © 2010 Blackbaud
Donor Engagement Through Social Media




Frank Barry | Page #                               © 2010 Blackbaud
Donor Engagement Through Social Media




Frank Barry | Page #                               © 2010 Blackbaud
Donor Engagement Through Social Media




Frank Barry | Page #                               © 2010 Blackbaud
Donor Engagement Through Social Media




                          WHAT NEXT?




                                       ...
Donor Engagement Through Social Media



5 Steps to Take Today
        • Pick an Existing Goal to Pursue

        • Make S...
Donor Engagement Through Social Media




QUESTIONS                                    Photo by DoBeRaGi
Frank Barry | Pag...
Donor Engagement Through Social Media



Cultivating Lifelong Donors: Stewardship and
the Fundraising Pyramid




     Do...
Donor Engagement Through Social Media




    Frank Barry
           Twitter: @franswaa

           eMail: frank.barry@b...
Donor Engagement Through Social Media



CREDITS
Social Media Stats                                                       ...
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Donor Engagement Through Social Media !

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Does your organization’s current fundraising plan include cultivating supporter relationships, building cause awareness, boosting online fundraising, or connecting with new supporters? Social media can help support all of those objectives.

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Donor Engagement Through Social Media !

  1. 1. Donor Engagement through Social Media! Building relationships online ...
  2. 2. Donor Engagement Through Social Media Frank Barry Twitter: @franswaa HashTag: #blackbaud Frank Barry | Page # © 2010 Blackbaud
  3. 3. Donor Engagement Through Social Media WHY ARE WE ALL HERE? Let’s look at a few stats ... Frank Barry | Page # © 2010 Blackbaud
  4. 4. Donor Engagement Through Social Media Evolution | Communication is moving on 1920s 1440s 1930s 2000s 1960s Book by Frisno, Radio by currybet, TV by by dailyinvention Internet by Wikipedia (his NeXT Computer was used by Sir Tim Berners-Lee at CERN and became the world's first Web server.) Frank Barry | Page # © 2010 Blackbaud
  5. 5. Donor Engagement Through Social Media Evolution | Communication is moving on 1920s 1440s 1930s 2000s 1960s Book by Frisno, Radio by currybet, TV by by dailyinvention Internet by Wikipedia (his NeXT Computer was used by Sir Tim Berners-Lee at CERN and became the world's first Web server.) Frank Barry | Page # © 2010 Blackbaud
  6. 6. Donor Engagement Through Social Media Evolution | Communication is moving on 1920s 1440s 1930s 2000s 1960s Book by Frisno, Radio by currybet, TV by by dailyinvention Internet by Wikipedia (his NeXT Computer was used by Sir Tim Berners-Lee at CERN and became the world's first Web server.) Frank Barry | Page # © 2010 Blackbaud
  7. 7. Donor Engagement Through Social Media Evolution | Communication is moving on 1920s 1440s 1930s 2000s 1960s Book by Frisno, Radio by currybet, TV by by dailyinvention Internet by Wikipedia (his NeXT Computer was used by Sir Tim Berners-Lee at CERN and became the world's first Web server.) Frank Barry | Page # © 2010 Blackbaud
  8. 8. Donor Engagement Through Social Media Evolution | Communication is moving on 1920s 1440s 1930s 2000s 1960s Book by Frisno, Radio by currybet, TV by by dailyinvention Internet by Wikipedia (his NeXT Computer was used by Sir Tim Berners-Lee at CERN and became the world's first Web server.) Frank Barry | Page # © 2010 Blackbaud
  9. 9. Donor Engagement Through Social Media Evolution | Communication is moving on 1920s 1440s 1930s 2000s 1960s Book by Frisno, Radio by currybet, TV by by dailyinvention Internet by Wikipedia (his NeXT Computer was used by Sir Tim Berners-Lee at CERN and became the world's first Web server.) Frank Barry | Page # © 2010 Blackbaud
  10. 10. Donor Engagement Through Social Media STATS Exciting ones, promise ... Photo by nielsvk Frank Barry | Page # © 2010 Blackbaud
  11. 11. Stats Donor Engagement Through Social Media Source | http://socialnomics.net/2010/05/05/social-media-revolution-2-refresh/ Frank Barry | Page # © 2010 Blackbaud
  12. 12. Donor Engagement Through Social Media Stats  200 M + Blogs  160 M + visits per month on Twitter and over 20 M Tweets  500 M+ Facebook users  Facebook tops Google for weekly traffic in the U.S.  If Facebook were a country it would be the world’s 3rd largest  1 of 8 couples married in the U.S. last year met via social media  The #2 largest search engine in the world is YouTube  25% of search results for the World’s Top 20 largest brands are links to user- generated content  500 B minutes a month are spent on Facebook compared to 150 billion last year  25 B pieces of content are shared each month on Facebook, six times as many pieces as last year  24 hrs of video uploaded per minute to YouTube, double last year’s numbers  4 B images hosted on Flickr, 13 times that of the Library of Congress Source | http://socialnomics.net/2010/05/05/social-media-revolution-2-refresh/ Frank Barry | Page # © 2010 Blackbaud
  13. 13. Donor Engagement Through Social Media Online Communication Shift According to a recent Nielsen study done from June 2009 to June 2010  Social media sites like Facebook, Twitter and YouTube now account for 22.7% of time spent on the web (almost 50% growth year over year)  Online games make up 10.2%  Email declined from 11.5% to 8.3% from June 2009 to June 2010.  Instant messaging also saw a significant drop in share, with a 15% decline from last year.  Twice as many Americans over 50 visited social networks than kids under 18 Source | http://mashable.com/2010/08/02/stats-time-spent-online/ Frank Barry | Page # © 2010 Blackbaud
  14. 14. Donor Engagement Through Social Media Online Communication Shift Source | http://mashable.com/2010/08/02/stats-time-spent-online/ Frank Barry | Page # © 2010 Blackbaud
  15. 15. Donor Engagement Through Social Media Why it really matters ... mid-1990s and the late 2000s Frank Barry | Page # © 2010 Blackbaud
  16. 16. Donor Engagement Through Social Media Why it really matters ... mid-1990s and the late 2000s Frank Barry | Page # © 2010 Blackbaud
  17. 17. Donor Engagement Through Social Media Why it really matters ... mid-1990s and the late 2000s Boomers Gen “I” Frank Barry | Page # © 2010 Blackbaud
  18. 18. Donor Engagement Through Social Media Source | http://jeffesposito.com/2010/08/02/f-social-media/ Frank Barry | Page # © 2010 Blackbaud
  19. 19. Donor Engagement Through Social Media Source | http://jeffesposito.com/2010/08/02/f-social-media/ Frank Barry | Page # © 2010 Blackbaud
  20. 20. Donor Engagement Through Social Media 5 PART SOCIAL MEDIA PLAN Strategy > Responsibility > Listening > Mapping > Engaging Frank Barry | Page # © 2010 Blackbaud
  21. 21. Donor Engagement Through Social Media STRATEGY 1st Start with what you know ... Photo by Jeromyu Frank Barry | Page # © 2010 Blackbaud
  22. 22. Donor Engagement Through Social Media ChildFund International - on Twitter Frank Barry | Page # © 2010 Blackbaud
  23. 23. Donor Engagement Through Social Media ChildFund Twitter Campaign Frank Barry | Page # © 2010 Blackbaud
  24. 24. Donor Engagement Through Social Media ChildFund Twitter Campaign Beth Kanter Geoff Livingston Frank Barry | Page # © 2010 Blackbaud
  25. 25. Donor Engagement Through Social Media ChildFund Twitter Campaign  Follow Us on Twitter http://childfundinternational.wordpress.com/2009/07/13/follow-us-on-twitter-help-the-worlds-children/  1500 Twitter followers and counting http://childfundinternational.wordpress.com/2009/07/20/1500-followers-seven-gifts-and-counting/  Campaign in final days http://childfundinternational.wordpress.com/2009/07/24/twitter-campaign-enters-its-final-days/  Campaign next steps http://childfundinternational.wordpress.com/2009/07/27/the-next-step/  Gifts go out! http://childfundinternational.wordpress.com/2009/09/18/twitter-gifts-are-on-their-way/  Video and Impact! http://childfundinternational.wordpress.com/2009/09/29/twitter-goats/ Frank Barry | Page # © 2010 Blackbaud
  26. 26. Donor Engagement Through Social Media ChildFund Twitter Campaign Frank Barry | Page # © 2010 Blackbaud
  27. 27. Donor Engagement Through Social Media ChildFund Twitter Campaign Frank Barry | Page # © 2010 Blackbaud
  28. 28. Donor Engagement Through Social Media National Wildlife Federation on ... Digg Frank Barry | Page # © 2010 Blackbaud
  29. 29. Donor Engagement Through Social Media Source | http://www.slideshare.net/danielle.brigida/using-social-media-strategically-to-increase-web-traffic Frank Barry | Page # © 2010 Blackbaud
  30. 30. Donor Engagement Through Social Media Source | http://www.slideshare.net/danielle.brigida/using-social-media-strategically-to-increase-web-traffic Frank Barry | Page # © 2010 Blackbaud
  31. 31. Donor Engagement Through Social Media Source | http://www.slideshare.net/danielle.brigida/using-social-media-strategically-to-increase-web-traffic Frank Barry | Page # © 2010 Blackbaud
  32. 32. Donor Engagement Through Social Media Source | http://www.slideshare.net/danielle.brigida/using-social-media-strategically-to-increase-web-traffic Frank Barry | Page # © 2010 Blackbaud
  33. 33. Donor Engagement Through Social Media Lance Armstrong Foundation - iRIDE Frank Barry | Page # © 2010 Blackbaud
  34. 34. Donor Engagement Through Social Media Frank Barry | Page # © 2010 Blackbaud
  35. 35. Donor Engagement Through Social Media iRIDE for LIVESTRONG  Purpose - Build Cause Awareness  Thank You’s -- “Engage”  Clear purpose -- “Strategy 1st“  Clear Call to Action: “Register / cheer” -- “Strategy 1st“  Visible Impact (# of riders, goal, # “cheers”) -- “Strategy 1st“  Fundraising and Social Focused Design -- “Home base”  Social Media Integration (Facebook, Twitter) -- “Outposts”  Constant Participation -- “Listen / Engage” Frank Barry | Page # © 2010 Blackbaud
  36. 36. Donor Engagement Through Social Media RESPONSIBILITY MATTERS Someone has to own it ... Frank Barry | Page # © 2010 Blackbaud
  37. 37. Donor Engagement Through Social Media Who Owns It?  American Red Cross -- Wendy Harman  ChildFund -- Virginia Sowers  National Wildlife Foundation -- Daniel Bridgeta  Pancreatic Cancer Action Network - Allison Nassour  Humane society -- Carrie Lewis  Epic Change -- Stacey Monk  Lance Armstrong Foundation -- Brooke McMillan  Autism Speaks -- Marc Sirkin Frank Barry | Page # © 2010 Blackbaud
  38. 38. Donor Engagement Through Social Media PEOPLE ARE TALKING About You ... Frank Barry | Page # © 2010 Blackbaud
  39. 39. Donor Engagement Through Social Media Frank Barry | Page # © 2010 Blackbaud
  40. 40. Donor Engagement Through Social Media LEARN TO LISTEN You’ve got two ears and lots of free tools ... Photo by avantard Frank Barry | Page # © 2010 Blackbaud
  41. 41. Donor Engagement Through Social Media Social Mention (Free) Frank Barry | Page # © 2010 Blackbaud
  42. 42. Donor Engagement Through Social Media Twitter Search (Free) Frank Barry | Page # © 2010 Blackbaud
  43. 43. Donor Engagement Through Social Media Google Alerts (Free) Frank Barry | Page # © 2010 Blackbaud
  44. 44. Donor Engagement Through Social Media Technorati (Free) Frank Barry | Page # © 2010 Blackbaud
  45. 45. Donor Engagement Through Social Media iGoogle Dashboard (Free) Frank Barry | Page # http://www.netwitsthinktank.com/site/apps/nlnet/content3.aspx?c=ifINKZOzFmG&b=4487123&ct=7260601 © 2010 Blackbaud
  46. 46. Donor Engagement Through Social Media Radian 6 (Paid) Frank Barry | Page # © 2010 Blackbaud
  47. 47. Donor Engagement Through Social Media American Red Cross Frank Barry | Page # © 2010 Blackbaud
  48. 48. Donor Engagement Through Social Media The American Red Cross Listens Frank Barry | Page # © 2010 Blackbaud
  49. 49. Donor Engagement Through Social Media Some things to think about ...  What are people talking about? • Your executive director • Your organization name • An event/Initiative you run • A service you provide  How do you know? • Google blog search, Google alerts, Twitter search • Paid services (Radian6)  How do you respond? • Are you active where they are talking? Frank Barry | Page # © 2010 Blackbaud
  50. 50. Donor Engagement Through Social Media There are numerous possibilities ... DRAW YOUR MAP Photo by net_efekt Frank Barry | Page # © 2010 Blackbaud
  51. 51. Donor Engagement Through Social Media Source: Home Bases, Outposts, and Frontiers: Using Social Media by Kyle Lacy Frank Barry | Page # © 2010 Blackbaud
  52. 52. Donor Engagement Through Social Media Children’s Hospital of L.A. Frank Barry | Page # © 2010 Blackbaud
  53. 53. Donor Engagement Through Social Media Frank Barry | Page # © 2010 Blackbaud
  54. 54. Donor Engagement Through Social Media CHLA Social Media Map  Homebase: www.chla.org • myCHLA • Share your story  Outposts: • YouTube • Twitter • Facebook Frank Barry | Page # © 2010 Blackbaud
  55. 55. Donor Engagement Through Social Media ENGAGE It’s a two way street now days ... Photo by Pieter Musterd Frank Barry | Page # © 2010 Blackbaud
  56. 56. Donor Engagement Through Social Media Epic Change - To Mama with Love Frank Barry | Page # © 2010 Blackbaud
  57. 57. Donor Engagement Through Social Media Frank Barry | Page # © 2010 Blackbaud
  58. 58. Donor Engagement Through Social Media Frank Barry | Page # © 2010 Blackbaud
  59. 59. Donor Engagement Through Social Media To Mama with Love  Purpose: Raise money to help kids in Africa  Clear purpose -- “Strategy 1st“  Clear Call to Action: “Show a Mama Your Love Her” -- “Strategy 1st“  Visible Impact (# of Mama’s, $ raised, Kids helped) -- “Strategy 1st“  Fundraising and Social Focused Design “Home base”  Social Media Integration (Facebook, Twitter) -- “Outposts”  Key Influencers (EpicChangeX) -- “Engage”  Constant Participation -- “Listen / Engage”  Thank You on Twitter, Blog, Facebook, YouTube -- “Engage” Frank Barry | Page # © 2010 Blackbaud
  60. 60. Donor Engagement Through Social Media A Little about Facebook Frank Barry | Page # © 2010 Blackbaud
  61. 61. Donor Engagement Through Social Media Frank Barry | Page # © 2010 Blackbaud
  62. 62. Donor Engagement Through Social Media Frank Barry | Page # © 2010 Blackbaud
  63. 63. Donor Engagement Through Social Media Frank Barry | Page # © 2010 Blackbaud
  64. 64. Donor Engagement Through Social Media Frank Barry | Page # © 2010 Blackbaud
  65. 65. Donor Engagement Through Social Media Frank Barry | Page # © 2010 Blackbaud
  66. 66. Donor Engagement Through Social Media WHAT NEXT? Photo by st0l1 Frank Barry | Page # © 2010 Blackbaud
  67. 67. Donor Engagement Through Social Media 5 Steps to Take Today • Pick an Existing Goal to Pursue • Make Success Someone’s Job • Learn to Listen • Draw Your Social Media Map • Evolve Frank Barry | Page # © 2010 Blackbaud
  68. 68. Donor Engagement Through Social Media QUESTIONS Photo by DoBeRaGi Frank Barry | Page # © 2010 Blackbaud
  69. 69. Donor Engagement Through Social Media Cultivating Lifelong Donors: Stewardship and the Fundraising Pyramid  Download the eBook: http://www.blackbaud.com/bb/desktopreference/boostgiving.aspx  Webinar Series info: http://www.blackbaud.com/bb/events/apra/ta-websem-series.aspx • Part 2: Keeping Them — Stewarding "One-Time" Donors for Lasting Support • Part 3: Pyramid Power — Transitional Giving for Building Strong Fundraising Pyramids • Part 4: Peak Performance — Strategic Stewardship for Planned Giving Programs Frank Barry | Page # © 2010 Blackbaud
  70. 70. Donor Engagement Through Social Media Frank Barry  Twitter: @franswaa  eMail: frank.barry@blackbaud.com  Phone: 858 795 8947  Web: http://www.netwitsthinktank.com Frank Barry | Page # © 2010 Blackbaud
  71. 71. Donor Engagement Through Social Media CREDITS Social Media Stats Mobile • http://mashable.com/2010/07/16/3-million-iphone-4/ • http://mashable.com/2010/08/02/stats-time-spent-online/ • http://mashable.com/2010/08/02/android-outselling-iphone-2/ • http://www.pcworld.com/article/202357/ • http://mashable.com/2010/07/19/mobile-africa/ social_media_changes_old_web_habits.html • http://www.pcworld.com/businesscenter/article/202333/ • http://www.guardian.co.uk/technology/2009/oct/22/africa-mobile- phones-usage-rise take_advantage_of_increased_time_spent_social_networking.html? tk=hp_blg • http://mashable.com/2010/07/27/last-5-years-mobile/ • http://www.businessweek.com/technology/content/aug2010/ tc2010081_994774.htm Listening • http://socialnomics.net/2010/05/05/social-media-revolution-2-refresh/ • http://mashable.com/2010/08/02/successful-social-media-monitoring/ • http://jeffesposito.com/2010/08/02/f-social-media/ Action Facebook • http://mashable.com/2010/08/02/schedule-social-media-updates-free/ • http://mashable.com/2010/07/22/facebook-500-million-infographic/ • http://mashable.com/2010/07/28/internal-brand-management-online/ • http://mashable.com/2010/07/21/facebook-500-million-2/ Action Twitter • http://mashable.com/2010/08/02/schedule-social-media-updates-free/ • http://mashable.com/2010/07/31/twitter-hits-20-billion-tweets/ • http://mashable.com/2010/07/28/internal-brand-management-online/ • http://www.pcworld.com/article/202343/ twitter_reaches_20_billion_tweets.html Outposts Foursquare • http://kylelacy.com/home-bases-outposts-and-frontiers-using-social- media/ • http://mashable.com/2010/07/20/foursquare-100-million-checkins/ Frank Barry | Page # © 2010 Blackbaud

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