2011 ONLINE GIVING#onlinegiving3/22/2012   Putting the Puzzle Pieces Together   1
Frank Barry                                                 Digital Marketing Director                                    ...
ONLINE GIFTS ACCOUNT FOR 6%3/22/2012   Putting the Puzzle Pieces Together   3
ONLINE GIVING UP 13% Y0Y3/22/2012   Putting the Puzzle Pieces Together   4
INT’L AFFAIRS TAKES A HIT, BUT …3/22/2012   Putting the Puzzle Pieces Together   5
MOST GIVING HAPPENS IN Q4        End-of-year giving accounts for 34.8% of online giving (Q4) and         December represen...
PEOPLE ARE GETTING MORE COMFORTABLE       87% of nonprofits had at least one online gift of $1,000 or more       Distribut...
MOST SECTORS ARE SEEING GREAT GROWTH       • We have seen double-         digit growth across the         board since 2009...
WHY DOES ALL THE DATA MATTER?3/22/2012   Putting the Puzzle Pieces Together   9
3/22/2012   Putting the Puzzle Pieces Together   10
3/22/2012   Putting the Puzzle Pieces Together   11
3/22/2012   Putting the Puzzle Pieces Together   12
3/22/2012   Putting the Puzzle Pieces Together   13
3/22/2012   Putting the Puzzle Pieces Together   14
WHAT TO DO ABOUT IT?       5 Things Your Nonprofit Can Do Today3/22/2012   Putting the Puzzle Pieces Together   15
HAVE PEOPLE OVER YEAR ROUND        • Partner up with like minded          organizations.        • Content marketing (i.e. ...
PUT YOUR BEST FOOT FORWARD3/22/2012   Putting the Puzzle Pieces Together   17
CLEAN UP YOUR HOUSE3/22/2012   Putting the Puzzle Pieces Together   18
KEEP IN TOUCH (RETENTION)3/22/2012   Putting the Puzzle Pieces Together   19
MAKE PEOPLE WANT TO TELL OTHERS       •    ToMamaWithLove       •    EpicThanks       •    Charity:Water       •    Puzzle...
Photo credit: http://www.gapingvoid.com3/22/2012   Putting the Puzzle Pieces Together   21
GRAB THE REPORT       2011 Online Giving by Blackbaud3/22/2012   Putting the Puzzle Pieces Together   22
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2011 Online Giving Trends by Blackbaud

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  • Section header
  • Up 13% year-over-year.54% of the organizations experienced results at or above this growth rate.
  • Haiti in 2010*Excluding large International Affairs organizations.
  • End-of-year giving accounts for 34.8% of online giving (Q4). December represented 20.3% of this total.
  • Distribution of $1k online gifts87% of organizations had at least one online gift of $1,000+.The largest online gift made in 2011 was $260,000.
  • Section header
  • Donor acquisition tool
  • Younger crowd
  • More individual monetary worth
  • Bigger gifts
  • More lifetime value
  • Section header
  • Most of online giving happens in December.In fact, a lot happens in the final few days of the year.But there is risk in relying too much on year end giving because the inbox keeps getting more and more crowded.
  • Humane societyRecurring giving focus
  • Charity:WaterClean websiteClear call to actionSimple, focused giving formGreat reason for giving% of gift that goes to the misionWhere the money goes
  • HOPE Worldwide retain 15% of their new Haiti-related donors in the first yearImplemented a year-long multichannel campaign to keep new donors informed on progress.Tell people what you’ve doneUse email effectively
  • 2011 Online Giving Trends by Blackbaud

    1. 1. 2011 ONLINE GIVING#onlinegiving3/22/2012 Putting the Puzzle Pieces Together 1
    2. 2. Frank Barry Digital Marketing Director Blackbaud @franswaa www.netwitsthinktank.com3/22/2012 Putting the Puzzle Pieces Together 2
    3. 3. ONLINE GIFTS ACCOUNT FOR 6%3/22/2012 Putting the Puzzle Pieces Together 3
    4. 4. ONLINE GIVING UP 13% Y0Y3/22/2012 Putting the Puzzle Pieces Together 4
    5. 5. INT’L AFFAIRS TAKES A HIT, BUT …3/22/2012 Putting the Puzzle Pieces Together 5
    6. 6. MOST GIVING HAPPENS IN Q4 End-of-year giving accounts for 34.8% of online giving (Q4) and December represented 20.3% of the total.3/22/2012 Putting the Puzzle Pieces Together 6
    7. 7. PEOPLE ARE GETTING MORE COMFORTABLE 87% of nonprofits had at least one online gift of $1,000 or more Distribution of online gifts of $1,000+3/22/2012 Putting the Puzzle Pieces Together 7
    8. 8. MOST SECTORS ARE SEEING GREAT GROWTH • We have seen double- digit growth across the board since 2009. • Even with a significant drop in online giving to International Affairs groups in 2011, they are still up over 75% since 2009. • Online giving to the Education sector is up 40% since 2009.3/22/2012 Putting the Puzzle Pieces Together 8
    9. 9. WHY DOES ALL THE DATA MATTER?3/22/2012 Putting the Puzzle Pieces Together 9
    10. 10. 3/22/2012 Putting the Puzzle Pieces Together 10
    11. 11. 3/22/2012 Putting the Puzzle Pieces Together 11
    12. 12. 3/22/2012 Putting the Puzzle Pieces Together 12
    13. 13. 3/22/2012 Putting the Puzzle Pieces Together 13
    14. 14. 3/22/2012 Putting the Puzzle Pieces Together 14
    15. 15. WHAT TO DO ABOUT IT? 5 Things Your Nonprofit Can Do Today3/22/2012 Putting the Puzzle Pieces Together 15
    16. 16. HAVE PEOPLE OVER YEAR ROUND • Partner up with like minded organizations. • Content marketing (i.e. blogging) • Search Engine Optimization • Paid Search (i.e. Google Adwords) • Social Media Engagement • Email Communication (i.e. eNewsletter) • Paid advertising (Facebook, Twitter, Google display network, etc)3/22/2012 Putting the Puzzle Pieces Together 16
    17. 17. PUT YOUR BEST FOOT FORWARD3/22/2012 Putting the Puzzle Pieces Together 17
    18. 18. CLEAN UP YOUR HOUSE3/22/2012 Putting the Puzzle Pieces Together 18
    19. 19. KEEP IN TOUCH (RETENTION)3/22/2012 Putting the Puzzle Pieces Together 19
    20. 20. MAKE PEOPLE WANT TO TELL OTHERS • ToMamaWithLove • EpicThanks • Charity:Water • Puzzle Builder3/22/2012 Putting the Puzzle Pieces Together 20
    21. 21. Photo credit: http://www.gapingvoid.com3/22/2012 Putting the Puzzle Pieces Together 21
    22. 22. GRAB THE REPORT 2011 Online Giving by Blackbaud3/22/2012 Putting the Puzzle Pieces Together 22

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