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The Shift: UX Designer as Business Consultant (2016)
UX is a broad field and designers are increasingly playing a strategic role in many companies. Be that designer.
Businesses are increasingly adopting user-centered approaches to create experiences, moving UX design to be one of the core activities driving the company strategy and operations.
This is an incredibly valuable opportunity that we designers can take to step up and contribute to create the great experiences and services they envision, taking our vision, tools and understanding to a different level. But we need to learn the new skills to play at this table, a table that's often speaking a different language with a lot of politics and different stakeholders.
UX is a broad field and designers are increasingly playing a strategic role in many companies. Be that designer.
Businesses are increasingly adopting user-centered approaches to create experiences, moving UX design to be one of the core activities driving the company strategy and operations.
This is an incredibly valuable opportunity that we designers can take to step up and contribute to create the great experiences and services they envision, taking our vision, tools and understanding to a different level. But we need to learn the new skills to play at this table, a table that's often speaking a different language with a lot of politics and different stakeholders.
Inertia and resistance to change
Lack of senior-level client sponsor for UX Client doesn’t understand UX processes Client lack of vision, strategy & business- case Lack of resources Lack of time Lack of budget Lack of commitment to UXDriven by technology & constraints Consultant & agency attitudes Consultant skills & experience Politics & organizational silos Client doesn’t measure or understand the value of UX Low stakeholder engagement Ineffective communication & persuasion BARRIERS TO MAKE UX HAPPEN SURVEY Thanks to Jason Mesut Source: Making UX Happen survey of top 3 barriers (94 respondents)
Micro management Client unwilling to
learn Cultural differences Low design sensibility Working with someone not right Politics Process issues Comm. Gaps Unclear Vision Lack ofTrust Everyone is a designer Politics & organizational silos Lack ofTime Too Many Stakeholders Bad Expectations Source: UXHK 2015 Workshop Project Management BARRIERS TO MAKE UX HAPPEN UXHK 2015 WORKSHOP
A story— cross-country team for
USA client KPI re-alignment project no objective stated middlemen yes-men Counter-pitched with a new approach
ROI (abbr.) 1. Return On
Investment The earning power of assets measured as the ratio of the net income (profit less depreciation) to the average capital employed (or equity capital) in a company or project. Expressed usually as a percentage, return on investment is a measure of profitability that indicates whether or not a company is using its resources in an efficient manner. For example, if the long-term return on investment of a company is lower than its cost-of- capital, then the company will be better off by liquidating its assets and depositing the proceeds in a bank. Also called rate of return, or yield. Budget (noun) An estimate of costs, revenues, and resources over a specified period, reflecting a reading of future financial conditions and goals. One of the most important administrative tools, a budget serves also as a (1) plan of action for achieving quantified objectives, (2) standard for measuring performance, and (3) device for coping with foreseeable adverse situations. Bottom Line (def.) 1. Net Income After Tax 2. What is left after all is said and done. Risk Analysis (def.) 1. Corporate: As a component of risk management, it consists of (1) Identification of possible negative external and internal conditions, events, or situations, (2) Determination of cause-and-effect (causal) relationships between probable happenings, their magnitude, and likely outcomes, (3) Evaluation of various outcomes under different assumptions, and under different probabilities that each outcome will take place, (4) Application of qualitative and quantitative techniques to reduce uncertainty of the outcomes and associated costs, liabilities, or losses. Scope Creep (def.) Small changes in a plan or project that necessitate other changes which lead to still more changes ... and so on. Learn Their Vocabulary
EDUCATE Can you make the
logo bigger? I need the 12 pages designed by Tuesday. Can you do your design stuff on this deck? A week is enough right? This is her idea and I just think it’s too brilliant to be bothered by rules. It would save us a lot of trouble if we didn’t have to pay you.
A story— a european bank
1+ years contract RFP identical to existing activities they wanted to replace existing agency internal power struggle We stepped out
Clients from Hell · January
14, 2014 CLIENT We need you to design an app for our company. ME Okay. What would you like the app to do? CLIENT Keep me from losing my job.
WRITE Write everything. Summarize &
send to check. Have a clear call to action. Go for yes/no replies. If you use the text log against the client, you lost.