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Design Principles for Social Change: UX for Good and Inzovu Curve

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How to activate people for change? UX for Good is an initiative born in 2011 to use designer to create meaningful change tackling social challenges.
In 2014 the project tackled Rwanda's Genocide and from the research extracted the Inzovu Curve, a model to leverage emotions to create action.

Published in: Government & Nonprofit
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Design Principles for Social Change: UX for Good and Inzovu Curve

  1. Davide ‘Folletto’ Casali DESIGN PRINCIPLES FOR SOCIAL CHANGE UX FOR GOOD
  2. UX Redirector Advisor NIGHT.EU
  3. Manifesto Ibridi m a n i fe s t o i b r i d i . o r g
  4. @Folletto
  5. PART I UX FOR GOOD
  6. “Apply UX design to the most important problems in the world” Jason Ulaszek Jeff Leitner
  7. NO PROFIT PARTNER TO SPONSOR THE CAUSE
  8. 10 DESIGNERS FROM ALL AROUND THE WORLD
  9. Discovery Synthesis Creation Validation
  10. + FULL IMMERSION 2-3 DAYS 2-3 DAYS GROUP SYNTHESIS 4 5 61 2 3
  11. CAN WE DESIGN THE COMMON GOOD? 2011 Chicago StreetWise · Adler School · The Third Teacher · Cease Fire · Global Lives Project
  12. CAN WE ENRICH LIVES OF WORKING MUSICIANS? 2012 New Orleans Grammy Foundation · New Orleans Jazz Heritage F. & F. · Clinton Global Initiative · MusiCares
  13. CAN WE GROW MINDFULNESS IN SCHOOLS? 2013 Vancouver The Dalai Lama Center for Peace + Education
  14. CAN WE HARNESS FEELINGS TO END GENOCIDE? 2014 Kigali & London Aegis Trust
  15. “ ” Jason Kunesh, Obama For America We came together as a team in a way that I haven’t experienced anywhere else.
  16. “ ” Marianne Prins, Van Horne Elementary School I just witnessed an absolute explosion of ideas.
  17. PART II RWANDA GENOCIDE
  18. 500,000–1,000,000 RWANDANS KILLED 70% TUTSI 20% OF POPULATION 100 DAYS 1994
  19. 19
  20. CAN WE HARNESS FEELINGS TO END GENOCIDE? 2014 Kigali & London
  21. – 40+ interviews with Aegis staff, locals, visitors, educators, counselors, experts and those impacted directly by genocide – 500+ hours of primary and secondary research – 90 flights completed across the world – 3,124 post-its, flip-charts and pieces of paper – 96 servings of french fries consumed in Rwanda – Countless personal reflections and new friends – 15 people forever changed
  22. “In my family, we never talked about the genocide It was too fresh in my parents’ mind”
  23. And you saved the life of the people I was planning on killing” “You saved my life. - Child of victims to teacher of mobile education
  24. “I came back and my grandmother says, I hope you got that Africa out of your system. But at that moment, I realized it was there and growing. So I moved my family here and opened a school” - KGM Visitor
  25. “Users go through the hard part, but then also the uplifting part realizing some of the possibilities that are there” - Morley Hanson, Aegis Trust
  26. PART III INZOVU CURVE
  27. HopeReflectionPain Action
  28. Pain
  29. Reflection
  30. Hope
  31. Action
  32. “ ” Prof. Dr. Tania Singer People with a lot of empathy want to change that to compassion so they don't get overwhelmed when confronted with suffering.
  33. EMPATHETIC Feeling COMPASSIONATE Action
  34. The Inzovu Curve maps a prototypical journey of a person going through a transformative experience reaching a state of motivation and action.
  35. The word Inzovu means Elephant in Kinyarwanda, the native language of Rwanda.
  36. EPIPHANY WILL CONNECT WITH YOUR LIFE MOTIVATION TO ACT
  37. AWARE TOURIST EMPATHIC TOURIST ADVOCATE CATALYST GENOCIDE CHILDREN FIRST GEN AFFECTED RWANDANS UNAWARE TOURIST
  38. inzovucurve.org
  39. “ ” Bruno Munari To complicate is easy, to simplify is hard. To complicate, just add, everyone is able to complicate. Few are able to simplify.
  40. Thanks. @Folletto INTENSEMINIMALISM.COM

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