1. BUILD FEATURES,
NOT APPS
@NATASHATHEROBOT

2. SWIFT ROBOT
▸ NatashaTheRobot.com
▸ This Week in Swift
▸ Swift Jobs
▸ try! Swift - TRYTOKYOIOS

4. Most smartphone users download 0 apps per month

5. An average app loses up to 95% of users within the first month

6. !!!

9. !"

10. FEATURE:
NOTIFICATIONS

14. Can your app work via Notifications only?

15. FEATURE:
SPEECH
RECOGNITION

18. "As speech recognition accuracy goes from say 95% to 99%, all of us in
the room will from barely using it today to using it all the time. Most
people underestimate the difference between 95% and 99% accuracy -
99% is a game changer" - Andrew NG, Chief Scientist at Baidu

19. SIRI INTENTS
▸ Audio or video calling
▸ Messaging
▸ Payments
▸ Searching photos
▸ Workouts
▸ Ride booking

20. Can your app work with Siri only?

21. FEATURE:
EXTENSIONS

26. "It took Line Messenger almost four
months to find its first two million
users ...

27. … but after stickers were launched, it
took only two days to find the next
million...

28. The company now makes over $270M a
year just from selling stickers."

29. Can your app be used as an extension?

30. THE FUTURE?

32. ! -> "

33. ARCHITECTING
FOR FEATURES

34. ▸ Frameworks all the things!
▸ Vectorize Images
▸ NSUserActivity FTW

37. ! ⌚ #

38. !

39. 'I HAVE A FRAMEWORK IDEA' - REPEAT LESS, SHARE MORE.
by Fabio Milano at #Pragma Conference 2016

41. VECTORIZE IMAGES

42. .PDF

47. iceCreamImageView.tintColor = .purple

49. VECTORIZE IMAGES
▸ Single Scale PDFs
▸ Template Image for Icons

50. NSUSERACTIVITY FTW

51. // AppDelegate
func application(_ application: UIApplication,
continue userActivity: NSUserActivity,
restorationHandler: @escaping ([Any]?) -> Void) -> Bool
{
if userActivity.activityType == NSUserActivityTypeBrowsingWeb,
let webpageURL = userActivity.webpageURL
{
// separate webpageURL using NSURLComponents
// present the correct View Controller if valid
// otherwise, open link in Safari
}
return false
}

57. NSUSERACTIVITY
▸ Handoff
▸ Universal Links
▸ Search
▸ Location
▸ Contextual Reminders
▸ Contact Interactions

59. ▸ Frameworks all the things!
▸ Vectorize Images
▸ NSUserActivity FTW

60. BUILD FEATURES,
NOT APPS
@NATASHATHEROBOT