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THE SIX ELEMENTS OF
FOCUS
Davide ‘Folletto’ Casali
UX Redirector Advisor
NIGHT.EU
Manifesto Ibridi
F E L L O W
@Folletto
WHAT IS FOCUS?
PART I
We know what
we’re doing
I haven’t done
much today
Focus can be the difference between
knowing your destination and being lost
Focus can be the difference between
done and not done
The gravitational 

point toward which
everything converges.
CENTER
Clarity
FORCES
Action
TIME
Patience
Clarity Focus
Why is it so hard
to keep focus?
FEARThe comfort of non-confrontational assumptions
FRUSTRATION
AVOIDANCE
CONFLICT
AVOIDANCE
Toward Self Toward Others
FOCUS AS
VISION CLARITY
PART II
Simon Sinek
Start With Why
What
How
Model by Simon Sinek
Why
“
”
Simon Sinek
Dr. King gave
the "I have a dream" speech,
not the "I have a plan" speech.
Do you know
your why?
Does your client know
its why?
Clarify with everyone involved.
Find the why.
FOCUS AS
GOAL CLARITY
PART III
Issue 1
MULTI-FOCUS
Issue 2
IMPLIED FOCUS
Set one goal
with metrics
Communicate
Set goal. Communicate. Repeat.
FOCUS AS
USERS
PART IV
user
user user
user user
user
Behaviour
Goal
Why
“
”
Alan Cooper
The best way to successfully accommodate
a variety of users is to design for specific
types of individuals with specific needs.
“Focus” on many people
Focus on one person
Identify your user:
behaviour, goal, why.
FOCUS AS
PRAGMATISM
PART V
“
”
Steve Jobs
Focus means saying no to the hundred
other good ideas that there are.
It’s possible
to build without focus.
Hey! _________ solves that already!
Scrum
Kanban
XP
Do they?
MILESTONE
One major
user-valuable
feature
A set of
minor fixes
and features
Unpack and apply your favourite technique
Each milestone is a
Minimum Viable Feature
Set milestones,
keep them fluid.
FOCUS AS
ATTENTION
PART VI
CHALLENGE
SKILLS
Anxiety
Boredom
Flow
Mihaly Czisentmihaily
kotaku.com/where-pro-street-fighter-players-look-1701167840kotaku.com/where-pro-street-fighter-players-look-1701167840
“
”
R. Sawaki, S.J. Luck
An attend-to-me signal can be overridden
by an active suppression process to prevent
the actual capture of attention.
R. Sawaki & S. J. Luck (2010) Capture versus suppression of attention by salient singletons
Increase motivation.
Reduce interruptions.
FOCUS AS
INNER CALM
PART VII
hey!
This moment
is a skill you can train
“
”
John Cleese
The creative architects had this tolerance
for this discomfort we all feel
when we leave things unresolved.
“
”
Baird, Smallwood, Mrazek, Kam, Franklin, Schooler
Engaging in simple external tasks that allow
the mind to wander may facilitate creative
problem solving.
Baird, Smallwood, Mrazek, Kam, Franklin, Schooler (2011) Inspired by Distraction Mind Wandering Facilitates Creative Incubation
Learn breaking the train of thought.
Find true free space.
SUMMARY
PART VIII
SYNC DESIGN BE
goal
vision
users
pragmatism
attention
calm
“
”
Bruno Munari
To complicate is easy, to simplify is hard.
To complicate, just add,
everyone is able to complicate.
Few are able to simplify.
Thanks.
@Folletto
INTENSEMINIMALISM.COM

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