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THE SIX ELEMENTS OF FOCUS Davide ‘Folletto’ Casali
UX Redirector Advisor NIGHT.EU
Manifesto Ibridi F E L L O W
@Folletto
WHAT IS FOCUS? PART I
We know what we’re doing I haven’t done much today
Focus can be the difference between knowing your destination and being lost
Focus can be the difference between done and not done
The gravitational 
 point toward which everything converges.
CENTER Clarity FORCES Action TIME Patience
Clarity Focus
Why is it so hard to keep focus?
FEARThe comfort of non-confrontational assumptions
FRUSTRATION AVOIDANCE CONFLICT AVOIDANCE Toward Self Toward Others
FOCUS AS VISION CLARITY PART II
Simon Sinek Start With Why
What How Model by Simon Sinek Why
“ ” Simon Sinek Dr. King gave the "I have a dream" speech, not the "I have a plan" speech.
Do you know your why? Does your client know its why?
Clarify with everyone involved. Find the why.
FOCUS AS GOAL CLARITY PART III
Issue 1 MULTI-FOCUS
Issue 2 IMPLIED FOCUS
Set one goal with metrics
Communicate
Set goal. Communicate. Repeat.
FOCUS AS USERS PART IV
user
user user
user user user
Behaviour Goal Why
“ ” Alan Cooper The best way to successfully accommodate a variety of users is to design for specific types of individuals...
“Focus” on many people
Focus on one person
Identify your user: behaviour, goal, why.
FOCUS AS PRAGMATISM PART V
“ ” Steve Jobs Focus means saying no to the hundred other good ideas that there are.
It’s possible to build without focus.
Hey! _________ solves that already! Scrum Kanban XP
Do they?
MILESTONE One major user-valuable feature A set of minor fixes and features
Unpack and apply your favourite technique
Each milestone is a Minimum Viable Feature
Set milestones, keep them fluid.
FOCUS AS ATTENTION PART VI
CHALLENGE SKILLS Anxiety Boredom Flow Mihaly Czisentmihaily
kotaku.com/where-pro-street-fighter-players-look-1701167840kotaku.com/where-pro-street-fighter-players-look-1701167840
“ ” R. Sawaki, S.J. Luck An attend-to-me signal can be overridden by an active suppression process to prevent the actual c...
Increase motivation. Reduce interruptions.
FOCUS AS INNER CALM PART VII
hey!
This moment is a skill you can train
“ ” John Cleese The creative architects had this tolerance for this discomfort we all feel when we leave things unresolved.
“ ” Baird, Smallwood, Mrazek, Kam, Franklin, Schooler Engaging in simple external tasks that allow the mind to wander may ...
Learn breaking the train of thought. Find true free space.
SUMMARY PART VIII
SYNC DESIGN BE goal vision users pragmatism attention calm
“ ” Bruno Munari To complicate is easy, to simplify is hard. To complicate, just add, everyone is able to complicate. Few ...
Thanks. @Folletto INTENSEMINIMALISM.COM
The Six Elements of Focus to Improve Your Craft
The Six Elements of Focus to Improve Your Craft
The Six Elements of Focus to Improve Your Craft
The Six Elements of Focus to Improve Your Craft
The Six Elements of Focus to Improve Your Craft
The Six Elements of Focus to Improve Your Craft
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The Six Elements of Focus to Improve Your Craft

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How can focus help our business, our teams, ourselves? This presentation disassembles the difficulty we have in achieving various kinds of focus (vision, goal, users, pragmatism, attention, calm) and gives practical tips on how to approach and improve each of them.

This talk was originally prepared for ThemeConf (themeconf.com) and From the Front (2015.fromthefront.it).

Published in: Career, Self Improvement, Business
License: CC Attribution-NonCommercial-ShareAlike License
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The Six Elements of Focus to Improve Your Craft

  1. THE SIX ELEMENTS OF FOCUS Davide ‘Folletto’ Casali
  2. UX Redirector Advisor NIGHT.EU
  3. Manifesto Ibridi F E L L O W
  4. @Folletto
  5. WHAT IS FOCUS? PART I
  6. We know what we’re doing I haven’t done much today
  7. Focus can be the difference between knowing your destination and being lost
  8. Focus can be the difference between done and not done
  9. The gravitational 
 point toward which everything converges.
  10. CENTER Clarity FORCES Action TIME Patience
  11. Clarity Focus
  12. Why is it so hard to keep focus?
  13. FEARThe comfort of non-confrontational assumptions
  14. FRUSTRATION AVOIDANCE CONFLICT AVOIDANCE Toward Self Toward Others
  15. FOCUS AS VISION CLARITY PART II
  16. Simon Sinek Start With Why
  17. What How Model by Simon Sinek Why
  18. “ ” Simon Sinek Dr. King gave the "I have a dream" speech, not the "I have a plan" speech.
  19. Do you know your why? Does your client know its why?
  20. Clarify with everyone involved. Find the why.
  21. FOCUS AS GOAL CLARITY PART III
  22. Issue 1 MULTI-FOCUS
  23. Issue 2 IMPLIED FOCUS
  24. Set one goal with metrics
  25. Communicate
  26. Set goal. Communicate. Repeat.
  27. FOCUS AS USERS PART IV
  28. user
  29. user user
  30. user user user
  31. Behaviour Goal Why
  32. “ ” Alan Cooper The best way to successfully accommodate a variety of users is to design for specific types of individuals with specific needs.
  33. “Focus” on many people
  34. Focus on one person
  35. Identify your user: behaviour, goal, why.
  36. FOCUS AS PRAGMATISM PART V
  37. “ ” Steve Jobs Focus means saying no to the hundred other good ideas that there are.
  38. It’s possible to build without focus.
  39. Hey! _________ solves that already! Scrum Kanban XP
  40. Do they?
  41. MILESTONE One major user-valuable feature A set of minor fixes and features
  42. Unpack and apply your favourite technique
  43. Each milestone is a Minimum Viable Feature
  44. Set milestones, keep them fluid.
  45. FOCUS AS ATTENTION PART VI
  46. CHALLENGE SKILLS Anxiety Boredom Flow Mihaly Czisentmihaily
  47. kotaku.com/where-pro-street-fighter-players-look-1701167840kotaku.com/where-pro-street-fighter-players-look-1701167840
  48. “ ” R. Sawaki, S.J. Luck An attend-to-me signal can be overridden by an active suppression process to prevent the actual capture of attention. R. Sawaki & S. J. Luck (2010) Capture versus suppression of attention by salient singletons
  49. Increase motivation. Reduce interruptions.
  50. FOCUS AS INNER CALM PART VII
  51. hey!
  52. This moment is a skill you can train
  53. “ ” John Cleese The creative architects had this tolerance for this discomfort we all feel when we leave things unresolved.
  54. “ ” Baird, Smallwood, Mrazek, Kam, Franklin, Schooler Engaging in simple external tasks that allow the mind to wander may facilitate creative problem solving. Baird, Smallwood, Mrazek, Kam, Franklin, Schooler (2011) Inspired by Distraction Mind Wandering Facilitates Creative Incubation
  55. Learn breaking the train of thought. Find true free space.
  56. SUMMARY PART VIII
  57. SYNC DESIGN BE goal vision users pragmatism attention calm
  58. “ ” Bruno Munari To complicate is easy, to simplify is hard. To complicate, just add, everyone is able to complicate. Few are able to simplify.
  59. Thanks. @Folletto INTENSEMINIMALISM.COM

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