This is the in-depth presentation I did at UX Australia 2013 in Melbourne. It gives first an approach grounded in the theory of complexity and then expands on the two fundamentals to design social experiences.
6 STEPS, ITERATING Understand &
specify the context of use Specify the user & organizational requirements Produce design solutions Evaluate design against requirements Identify need of user centered design System meets speciﬁed functional, user & organizational requirements USER CENTERED DESIGN: ISO 13407 (1999)
Stephanie Gioia (2011) http://www.visualmba.info. XPLANE
Discover Concept DoDesign CHESKIN Envision Explore InspireCreate Express CONIFER Research Catalog Synthesis Insights COOPER Research Modeling, Scenarios DesignFramework Communicate IDEO Inspiration Ideation Implementation FROG Discover Design Deliver FITCH Discover Deﬁne DoDesign N MELVILLE Explore Discover Implement & AssessConcept & Design DIFFERENT APPROACHES?
“ ” Jared Spool The
great teams never talked about process. If you’re getting something, you’ve got some kind of process. When you formalize that process, that’s a methodology. When that hardens, you’ve got a dogma.
RELATIONS The Like button has
a very clever design that highlight your relationships: wherever you are on the web, seeing the face of a friend of yours there is incredibly reassuring. This works on the Affection motivation.
IDENTITY Might be surprising, but
the old MySpace excelled in something: identity. The high degree of customization, allowed by a workaround, triggered an incredible level of self- expression (with all its consequences). This works on the Excellence motivation.
IDENTITY Twitter has one of
the best identity expression feature around for simplicity and efﬁciency: the custom background changes completely the page look and feel. This works on the Excellence motivation.
IDENTITY Many games put a
lot of emphasis on identity, think for example about World of Warcraft and Second Life. This works on the Excellence motivation.
COMMUNICATION Often ignored, instant messaging
systems are incredibly powerful social networks focused on communication. Skype is an excellent example of this, allowing multiple types of communication in one. This works on the Curiosity motivation.
EMERGENCE OF GROUPS Another feature
of Skype that is so simple it’s almost not noticed is it’s ability to create groups on the ﬂy. You need to talk with a couple of friend right now? Create a chat ad hoc with a couple of clicks, done! This works on the Affection motivation.
EMERGENCE OF GROUPS The king
here today is Google+, even if with the Circles concept it has a very speciﬁc interpretation of group. This works on the Affection motivation.