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DESIGN WITH PERSONAS A LEAN APPROACH Davide ‘Folletto’ Casali
NIGHT.EU UX Redirector Advisor
@Folletto
THE PRODUCT/USER DISCONNECTION
The product shadow DISCONNECTION 1
A business at its core is a person helping another person.
To make that help scale we added layers: software.
That same software casts a shadow hiding the users.
Slowly, naturally, we consider the software as the end goal.
Design for Functions Design for Humans
The elastic user DISCONNECTION 2
user
user user
user user user
Implicit users Explicit users
“ ”Alan Cooper The best way to successfully accommodate a variety of users is to design for specific types of individu...
1 How do we keep the user in focus? 2 How do we keep the team aligned?
THE PERSONAS PERSPECTIVE
“ ” If I’d asked people what they wanted, they’d have asked for a faster horse. Attributed to Henry Ford
ALSO REFERRED AS: The “I have no clue” quote
why?
faster horse ? why + INTERNET DELIVERIES AIRPLANES NEWSPAPERS LUNA PARKS = ETC…
Personas
“ ”Alan Cooper Personas provide us with a precise way of thinking and communicating about how users behave, how they t...
Market Segment Personas
Behaviour Goal Why
THE EXTENDED JOURNEY THE CONTEXT BEYOND YOUR SERVICE Your Service Journey
Personas are not a deliverable (but one of the steps is a deliverable)
Consider personas as data synthesis (but yeah, personas are models)
Research Keep Researching Personas Use
DATA COLLECTION DATA CLUSTERING PERSONAS SHAPING PERSONAS WEIGHTS
But… they aren’t real!
PERSONAS DAY TO DAY
USE PERSONAS TO Design
USE PERSONAS TO Reference Data
USE PERSONAS TO Prioritize & Plan
USE PERSONAS TO Do Ticket Triage
THE WORDPRESS.COM CASE STUDY
R1 SPRINT 4 weeks activity Plan Interviews Surveys Data Review Synthesis Personas
TOOLS USED Polldaddy Google Docs + your internal collaboration tools
interviews survey new data data since 2011
Custom Shortcode Plugin [persona Santiago]
MAKE YOUR OWN PERSONAS SITE
POSTS CATEGORIES Atomized data points Matching the personas PAGES One for each persona
POSTS Atomized data points
CATEGORIES Matching the personas = Deborah Deborah PERSONA CATEGORY
PAGES One for each persona Photo Name Weight % Introduction paragraph Goals Pain points Quote Atomized Data
Display Posts Shortcode Plugin [display-posts category="deborah" posts_per_page="-1"] wordpress.org/plugins/display-post...
Atom of Data Atom of Data Atom of Data Atom of Data Atom of Data Home Persona 1 Persona 2 Persona 3
With every new research you atomize and link to persona.
Search…
“ ” Bruno Munari To complicate is easy, to simplify is hard. To complicate, just add, everyone is able to complicate. ...
Thanks. @Folletto
Design with Personas: A Lean Approach
Design with Personas: A Lean Approach
Design with Personas: A Lean Approach
Design with Personas: A Lean Approach
Design with Personas: A Lean Approach
Design with Personas: A Lean Approach
Design with Personas: A Lean Approach
Design with Personas: A Lean Approach
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Design with Personas: A Lean Approach

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WordCamp SF 2014 talk on the foundational principles of personas in design and development and a simple way to setup a WordPress site to support their diffusion.

Published in: Design
License: CC Attribution-NonCommercial-ShareAlike License
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  • I can do in London anytime. I just need an event to speak to. ;)
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Design with Personas: A Lean Approach

  1. DESIGN WITH PERSONAS A LEAN APPROACH Davide ‘Folletto’ Casali
  2. NIGHT.EU UX Redirector Advisor
  3. @Folletto
  4. THE PRODUCT/USER DISCONNECTION
  5. The product shadow DISCONNECTION 1
  6. A business at its core is a person helping another person.
  7. To make that help scale we added layers: software.
  8. That same software casts a shadow hiding the users.
  9. Slowly, naturally, we consider the software as the end goal.
  10. Design for Functions Design for Humans
  11. The elastic user DISCONNECTION 2
  12. user
  13. user user
  14. user user user
  15. Implicit users Explicit users
  16. “ ”Alan Cooper The best way to successfully accommodate a variety of users is to design for specific types of individuals with specific needs.
  17. 1 How do we keep the user in focus? 2 How do we keep the team aligned?
  18. THE PERSONAS PERSPECTIVE
  19. “ ” If I’d asked people what they wanted, they’d have asked for a faster horse. Attributed to Henry Ford
  20. ALSO REFERRED AS: The “I have no clue” quote
  21. why?
  22. faster horse ? why + INTERNET DELIVERIES AIRPLANES NEWSPAPERS LUNA PARKS = ETC…
  23. Personas
  24. “ ”Alan Cooper Personas provide us with a precise way of thinking and communicating about how users behave, how they think, what they wish to accomplish, and why.
  25. Market Segment Personas
  26. Behaviour Goal Why
  27. THE EXTENDED JOURNEY THE CONTEXT BEYOND YOUR SERVICE Your Service Journey
  28. Personas are not a deliverable (but one of the steps is a deliverable)
  29. Consider personas as data synthesis (but yeah, personas are models)
  30. Research Keep Researching Personas Use
  31. DATA COLLECTION DATA CLUSTERING PERSONAS SHAPING PERSONAS WEIGHTS
  32. But… they aren’t real!
  33. PERSONAS DAY TO DAY
  34. USE PERSONAS TO Design
  35. USE PERSONAS TO Reference Data
  36. USE PERSONAS TO Prioritize & Plan
  37. USE PERSONAS TO Do Ticket Triage
  38. THE WORDPRESS.COM CASE STUDY
  39. R1 SPRINT 4 weeks activity Plan Interviews Surveys Data Review Synthesis Personas
  40. TOOLS USED Polldaddy Google Docs + your internal collaboration tools
  41. interviews survey new data data since 2011
  42. Custom Shortcode Plugin [persona Santiago]
  43. MAKE YOUR OWN PERSONAS SITE
  44. POSTS CATEGORIES Atomized data points Matching the personas PAGES One for each persona
  45. POSTS Atomized data points
  46. CATEGORIES Matching the personas = Deborah Deborah PERSONA CATEGORY
  47. PAGES One for each persona Photo Name Weight % Introduction paragraph Goals Pain points Quote Atomized Data
  48. Display Posts Shortcode Plugin [display-posts category="deborah" posts_per_page="-1"] wordpress.org/plugins/display-posts-shortcode/
  49. Atom of Data Atom of Data Atom of Data Atom of Data Atom of Data Home Persona 1 Persona 2 Persona 3
  50. With every new research you atomize and link to persona.
  51. Search…
  52. “ ” Bruno Munari To complicate is easy, to simplify is hard. To complicate, just add, everyone is able to complicate. Few are able to simplify.
  53. Thanks. @Folletto

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