Welcome to STEMDigital!Module One: your online identityDr Helen WebsterResearcher Development
Resources:• These slides and handouts are online▫ On the programme bloghttp://stemdigital.wordpress.com/▫ On Slidesharehtt...
The aims• My aims….▫ are not to convert you to social media or toparticular tools!▫ to reach an informed understanding of ...
Social Media in AcademiaEnhancing or changing practice?• Networking, Googling and professional profiles• Funding: Collabor...
An approach…•Digital•Networked•Open(Martin Weller, The Digital Scholar)
Three – phases? activities? levels?•Broadcasting•Networking•Sharing and creating
What is STEMDigital?
STEMDigital Module One:Building your online identityCreating your Online Identity.• Issues: Setting up account profiles, u...
What is STEMDigital?A blended learning programme consistingof:• A face-to-face workshop• Online activitieshttp://stemdigit...
How it works:• We discuss the general issues and principles inthe workshop, and develop our personalstrategy• Over the nex...
Module One:Building your Online Identity
Your professional identity• Why do you want to be online? What areyour main aims?
Online Visibility: your comfort levelVeryUNcomfortableVeryComfortable
What social media do you use?• Write down all the social media platforms youcan think of.• Mark:▫ Those you use (and for w...
Your Digital Footprint1. Write your name and subject area on a post-itnote. Pass it to someone else…2. Google the name on ...
If you don’t, someone else will …• Previous employersand universities - all outof date and out ofcontext• „Friends‟ may sh...
Who’s looking?• List all of the types of audience who you areaiming your online profile at• …and any secondary audiences w...
Who’s looking?• Potential collaborators• Potential readers• Peers (i.e. other early career researchers)• Journal editors a...
What do you want them to find?• What information and impression do you wantthem to find about you?• Conversely, what might...
What might you offer them?ResearchProfessionalactivitiesImpact andpublicengagementTeachingAdminand service
How do people find you?Some partof youronlineprofileGoogles your nameGoogles yoursubject areaFollows a linkFollows you /so...
Postdocs and Online identity• You currently belong to an institution, adiscipline and a profession. All these maychange, a...
Where to build your online identity?The AcademicWebThe OpenWebPassword/openProprietary/Free Social/professionalSingle (rea...
Tools and platforms• Your Department orFaculty webpage• Your University‟s VirtualResearch Environment(Camtools) and digita...
Unfortunate identities
Non-identities
Dr Jonathan Barnard,Cambridge UniversityProf. Denys Turner, MedievalStudiesConfused identities:
Inconsistent identitiesDrhelenwebster (HelenWebster, H M Webster?)scholastic_rat/ rattusscholasticus
colleaguesreadersstudentsOverlapping identities?
Presenting yourself online: your‘handle’Write down all the potential usernames you canthink of which are…• Based on your r...
Presenting yourself online: your‘avatar’• Is there anything in your Google search (in theimages tab) you‟d be happy to use...
Presenting yourself online: your‘strapline’ and metadataWhat if they’re not looking for you, but forsomeone like you?• 3 m...
Controlling your visibility• Think about your metadata and keyword search terms• link to „authority‟ sites and have them l...
Controlling your INvisibility• Google yourself regularly (set up Google alerts) and check for informationput online by oth...
Protecting your online identity• If you were a hacker…▫ What information might be useful to you in gettinginto people‟s on...
Protecting your online identityWhat makes a password secure?▫ Memorable – so you don‟t have to write it down orreuse it ac...
Memorable, complex and unique–problem?!• Write it down?!• Take the first letter of each word of a memorablephrase• Substit...
Your Strategy?
What you need to do now…1) Visit the programme blog:http://stemdigital.wordpress.com/2) Subscribe to updates by email3) Fo...
Stem digital module 1 launch
Stem digital module 1 launch
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Stem digital module 1 launch

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Workshop to launch module One of the the STEMDigital programme, introducing researchers at Cambridge University to building an online profile

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  • Line exercise
  • Could do this using post-it notes on three flip charts to aggregate
  • What you should worry about – identity theft – can damage your reputation, but also loss of personal details which might make other aspects of your online presence less secure eg banking and shopping.
  • Stem digital module 1 launch

    1. 1. Welcome to STEMDigital!Module One: your online identityDr Helen WebsterResearcher Development
    2. 2. Resources:• These slides and handouts are online▫ On the programme bloghttp://stemdigital.wordpress.com/▫ On Slidesharehttp://www.slideshare.net/drhelenwebster/▫ On Scribdhttp://www.scribd.com/helen_webster_10
    3. 3. The aims• My aims….▫ are not to convert you to social media or toparticular tools!▫ to reach an informed understanding of socialmedia in the context of professional academicpractice: Potential benefits and risks Issues raised and impacts on academia▫ to develop an effective social media strategy atwhatever level you feel is right for you.• Your aims….?
    4. 4. Social Media in AcademiaEnhancing or changing practice?• Networking, Googling and professional profiles• Funding: Collaboration, consortia and large projects• Publishing Models: Open Access Publishing, self-promotion by authors• Quality Assessment Models: Altmetrics• Pedagogy: digital classroom, „pedagogy ofabundance‟• Conference ‘attendance’ – livetweeting,livestreaming, liveblogging, podcasting• Impact: narrowcasting online and digital resources
    5. 5. An approach…•Digital•Networked•Open(Martin Weller, The Digital Scholar)
    6. 6. Three – phases? activities? levels?•Broadcasting•Networking•Sharing and creating
    7. 7. What is STEMDigital?
    8. 8. STEMDigital Module One:Building your online identityCreating your Online Identity.• Issues: Setting up account profiles, usernames, „handles‟,avatars, passwords, personal data. Anonymity, psyeudonymsand real life identities.Creating your Online Profile• Issues: Pros and cons of online (in)visibility, searching for,finding and identifying you, linking your various personal andprofessional online identities or keeping them separate,Search Engine Optimisation.Bibliometrics and Alt-metrics• Issues: the academic web, measuring impact, managing youracademic publishing and citation profile and using that ofother scholarsCreating your own web space• Issues: Choosing a platform, setting up a personalisedwebspace, purpose, focus and audience, metadata
    9. 9. What is STEMDigital?A blended learning programme consistingof:• A face-to-face workshop• Online activitieshttp://stemdigital.wordpress.com/
    10. 10. How it works:• We discuss the general issues and principles inthe workshop, and develop our personalstrategy• Over the next 4 weeks, we explore specificdigital tools and share experiences, reflections,tips and questions, online▫ I post a blog entry with a tool, instructions and atask▫ You each explore this individually▫ We collectively discuss it online using the toolsthemselves
    11. 11. Module One:Building your Online Identity
    12. 12. Your professional identity• Why do you want to be online? What areyour main aims?
    13. 13. Online Visibility: your comfort levelVeryUNcomfortableVeryComfortable
    14. 14. What social media do you use?• Write down all the social media platforms youcan think of.• Mark:▫ Those you use (and for what purpose/context)▫ Those you have used in the past but given up▫ Those you‟ve heard of but never tried
    15. 15. Your Digital Footprint1. Write your name and subject area on a post-itnote. Pass it to someone else…2. Google the name on the post-it note. Can youidentify the person, and what do you find?
    16. 16. If you don’t, someone else will …• Previous employersand universities - all outof date and out ofcontext• „Friends‟ may sharepersonal materialoutside your ownpreferred circles….• Other people with thesame name and abetter online presencemay make it harder tofind you, or confusepeople
    17. 17. Who’s looking?• List all of the types of audience who you areaiming your online profile at• …and any secondary audiences who might find it• Mindmap these – what overlaps are there?
    18. 18. Who’s looking?• Potential collaborators• Potential readers• Peers (i.e. other early career researchers)• Journal editors and publishers• Conference organisers• Journalist• Potential employer or PI• Members of the public• Contacts in other professional sectors• Your students
    19. 19. What do you want them to find?• What information and impression do you wantthem to find about you?• Conversely, what might they want from you?
    20. 20. What might you offer them?ResearchProfessionalactivitiesImpact andpublicengagementTeachingAdminand service
    21. 21. How do people find you?Some partof youronlineprofileGoogles your nameGoogles yoursubject areaFollows a linkFollows you /someone you know
    22. 22. Postdocs and Online identity• You currently belong to an institution, adiscipline and a profession. All these maychange, and your webspace, information andcontact details associated with them (incl email).• Any open web platform you use may beremoved or changed.• How will you ensure longer-term onlinestability?
    23. 23. Where to build your online identity?The AcademicWebThe OpenWebPassword/openProprietary/Free Social/professionalSingle (real) identity/ multiple identity
    24. 24. Tools and platforms• Your Department orFaculty webpage• Your University‟s VirtualResearch Environment(Camtools) and digitalrepository (DSpace)• Your own website(Wordpress, GoogleSites)• Gravatar• Flavours.me, About.me• Creating profiles:▫ LinkedIn▫ Facebook▫ Academia.edu▫ Researchgate▫ Methodspace▫ Colwiz▫ Google+ profile▫ Google Scholar profile▫ ResearcherID▫ ORCID
    25. 25. Unfortunate identities
    26. 26. Non-identities
    27. 27. Dr Jonathan Barnard,Cambridge UniversityProf. Denys Turner, MedievalStudiesConfused identities:
    28. 28. Inconsistent identitiesDrhelenwebster (HelenWebster, H M Webster?)scholastic_rat/ rattusscholasticus
    29. 29. colleaguesreadersstudentsOverlapping identities?
    30. 30. Presenting yourself online: your‘handle’Write down all the potential usernames you canthink of which are…• Based on your real name (some sites only allowthis)• A memorable, professional pseudonym• Choose your preferred one (or the one youcurrently use most) from each list• Use Namechk to find out which is free acrossmost platforms: http://namechk.com/• Which will you use in future* / for STEMDigital?
    31. 31. Presenting yourself online: your‘avatar’• Is there anything in your Google search (in theimages tab) you‟d be happy to use?• What abstract image might you use to representyourself professionally? And how will peoplerecognise you in Real Life?
    32. 32. Presenting yourself online: your‘strapline’ and metadataWhat if they’re not looking for you, but forsomeone like you?• 3 mins – tell the person next to you as much as youcan about yourself – your research area, specificresearch topic, professional history. Can they findyou on Google using just these keywords, but NOTyour name?• (Note successful keywords and use them in yourprofiles)• What‟s your „strapline‟? Sum up yourself in 140characters (and use this on all your platforms)
    33. 33. Controlling your visibility• Think about your metadata and keyword search terms• link to „authority‟ sites and have them link to you (publicbodies ie .ac.uk)• Interlink your social media accounts• Complete profiles as much as possible• Think „pull‟ as well as „push‟ –what can you offer?• Collate your identity – consistent username, avatar andstrapline• Use Gravatar, Flavours.me, About.me, Google Profile, GoogleScholar profile, ORCID, ResearcherID to pull parts of youridentity together
    34. 34. Controlling your INvisibility• Google yourself regularly (set up Google alerts) and check for informationput online by others• Check other social media search engines (Technorati, Socialmention)• You may need to create content to „bury‟ unwanted content about you• Check privacy and permission settings carefully• Use pseudonyms and abstract profile pictures• Different platforms and accounts for different purposes• Have a policy on „friending‟, „following‟ etc and add a clear statement of yourintentions• Avoid logins and synching with Facebook/Twitter/LinkedIn etc• Don‟t let your computer „remember‟ your login
    35. 35. Protecting your online identity• If you were a hacker…▫ What information might be useful to you in gettinginto people‟s online accounts?▫ Where might you find this information?▫ What ways might you persuade people to giveyou this information?
    36. 36. Protecting your online identityWhat makes a password secure?▫ Memorable – so you don‟t have to write it down orreuse it across all your accounts▫ Complex – so it can‟t be easily hacked Not based on dictionary words – include different cases,symbols, numbers, and make it long Not based on personal information otherwise availableonline (which includes security questions!) Ideally, completely random▫ Unique Not the same as your other online accounts – especiallysensitive ones like banking, shopping and main email
    37. 37. Memorable, complex and unique–problem?!• Write it down?!• Take the first letter of each word of a memorablephrase• Substituting numbers and symbols for letters, mixingcases will help• Use a random password generator• Check strength using▫ howsecureismypassword.net▫ Passwordmeter• Use a „password wallet‟▫ Lastpass▫ 1password
    38. 38. Your Strategy?
    39. 39. What you need to do now…1) Visit the programme blog:http://stemdigital.wordpress.com/2) Subscribe to updates by email3) Follow instructions in the next post to set upyour Wordpress account4) Register your username on the STEMDigitalblog “how to join”5) Join in!

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