Linking research with social media

1,436 views

Published on

This is a presentation I gave at the annual meeting of the Society for Experimental Biology 2013 (http://www.sebiology.org/meetings/Valencia/Valencia.html). It contains lots of tips for scientists to use social media appropriately and efficiently. It also highlights examples of social media in academia and types of possible content.

Published in: Education, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,436
On SlideShare
0
From Embeds
0
Number of Embeds
442
Actions
Shares
0
Downloads
8
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • Social media to promote yourself – self-promotion , discussion. Its ok – it’s necessary!! Social media blocks building on each other.
  • Social media to promote yourself – self-promotion , discussion. Its ok – it’s necessary!! Social media blocks building on each other.
  • Slide with example tweets
  • Linking research with social media

    1. 1. Linking research and teaching with social media Anne Osterrieder (Oxford Brookes University) Jeremy Pritchard (University of Birmingham) #SEB2013
    2. 2. Why do we communicate?
    3. 3. How do we communicate?
    4. 4. Social media is just another tool
    5. 5. Research Writing Networking Your work Reflections Teaching Outreach
    6. 6. Your work Social media Twitter Weblog Google+ Flickr Facebook Research Writing Networking Reflections Teaching Outreach
    7. 7. Test the water – you can just read before registering
    8. 8. Make it easy for others to find you – include relevant keywords in your profile
    9. 9. Find interesting people to follow • Use ‘search’ function with your keywords. • Go through your contacts’ friends lists. • Curated lists, circles… • Check out relevant hashtags.
    10. 10. Hashtags # - turn a word into a link
    11. 11. Provide content
    12. 12. Blogging http://www.aobblog.com - powered by http://www.wordpress.com
    13. 13. Micro-Blogging http://www.twitter.com
    14. 14. Photos http://www.flickr.com
    15. 15. Audio http://www.SoundCloud.com
    16. 16. Video & Live-Streaming http://www.youtube.com/user/InnerWorldsJIC
    17. 17. Pinboards http://pinterest.com/johnrhutchinson/
    18. 18. Groups / communities https://plus.google.com/u/0/communities/107276823972957651082
    19. 19. Pages https://www.facebook.com/pages/Cytogenomics-and-Epigenetics-Laboratory/160417117341406
    20. 20. Increasing the reach of your content • Make use of hashtags. • It’s OK to ask others to re-share (e.g. subject-specific accounts, users with many followers…).
    21. 21. Engage with others
    22. 22. Don’t be afraid to follow and interact with people – that’s why they are on social media!
    23. 23. What to be aware of
    24. 24. http://storify.com/BeckiePort/overlyhonestmethods
    25. 25. Think before posting unpublished data, gossip, too personal things…
    26. 26. “Don’t feed the trolls”! Think about discussion guidelines for your blog, do not let “flame wars” explode. If in doubt, step away!
    27. 27. Be aware of the nature of the medium – missing body language, non-English speakers, emoticons, interpretation…. Misunderstandings will happen, but can be cleared up.
    28. 28. Use social media efficiently
    29. 29. Managing ‘information overload’ • Follow only relevant content. • Make use of lists, ‘favourite’ functions, productivity software to organise information. • Dip in and out rather than trying to keep up. • Smartphone/tablet apps.
    30. 30. Resources • http://www.plantcellbiology.com/resources/ • http://slideshare.net/anneosterrieder @AnneOsterrieder @DrJPritchard @Bioscicareer #SEB2013

    ×