Social Media in Early Childhood Education:         Challenges and Next Steps                                Melanie Parlet...
Today we will cover . . .•   Social Media and Early Childhood Education•   Ethics and Security•   Tools•   Tips•   Recomme...
Why should I care about social media?
• Communicate with your profession• Build your professional brand• Learn and engage
in contextSOCIAL MEDIA AND EARLYCHILDHOOD EDUCATION
ChallengesIs social media a benefit or a distraction for          early childhood educators?
Benefit or Distraction?• Our work lives take a lot of energy. By the end of the  day it might be hard to do much else.• Ou...
ChallengesEthics and Responsibilities
Ethics and Responsibilities            College of Early Childhood Educators            • Early Childhood Educators are cur...
Security• Digital literacy is key to being secure online• Social media sites intended for adults should not  be used by ch...
Policies• Does your organization need a social media policy?   • Get opinions from people in your organization   • Determi...
ECE and Social MediaTOOLS
What is Twitter?• Microblogging social networking tool• Read and write messages of up to 140 characters
Why should I be on Twitter?•   Connect with clients / colleagues•   Get feedback / engage•   Develop your online brand•   ...
Your Twitter Profile
Your Twitter Profile• Always use a professional photo, ideally a headshot• Include a bio – people want to know something a...
@The @ sign is used to call out usernames in Tweets, like this: Hello@Twitter! When a username is preceded by the @ sign, ...
DiscoverThe Discover tab is where you can find top Tweets, Who to Follow,Activity, Find Friends, and Browse Categories.The...
FollowerA follower is another Twitter user who has followed you.FollowingYour following number reflects the quantity of ot...
How do I choose Tweeters to follow?• People Search: Search for specific people you are  interested in following.• Use a di...
Tweeters to Follow•   NAEYC•   EarlyChildhood News•   Teaching Strategies•   Canadian Child Care Federation•   CCAC•   Can...
#Hashtags to Explore•   #ECE•   #Preschoolers•   #EarlyEd•   #PreK•   #ecetech•   #childcare
Tips to make the most of Twitter• Ask for help . . . ask for input, ask questions• Help others . . . answer questions, pro...
What is Facebook?• Opportunity to develop both personal and professional  pages and connect with colleagues• Join groups a...
Why should I be on Facebook?•   Get in touch (find and be found)•   Learn and share professional experiences•   Build your...
Your Facebook Profile
Your Facebook Profile• Personal   – Don’t post unprofessional status updates   – Make your profile picture a picture of yo...
Your Facebook Profile• Business   – Create a business page   – Images and videos are best to promote visibility on     fee...
Why should I have a Business Page       (not a profile) on Facebook?•   Access to Analytics (statistics)•   Facebook is #1...
Pages on Facebook• Your alumni association• Professional groups
Pages on Facebook• Early Childhood Professional Resource Centre (PRC)• Association of Early Childhood Educators Ontario  (...
Tips to make the most of Facebook• People will search for you. Keep you image  professional, update your background and ed...
What is LinkedIn?• Database for professionals• Ability to search for professional contacts   – Education, Company etc.
Why should I be on LinkedIn?• Get in touch (find and be found)• Learn and share professional experiences• Build your onlin...
Your LinkedIn Profile
Your LinkedIn Profile• Always use a professional photo, ideally a headshot• Just use your name (do not include titles, acr...
Recommendations
Recommendations on LinkedIn• Provide recommendations for colleagues and employees• Unpredictable potential• Reach out to p...
Why should I join Groups on LinkedIn?•   Learn from the discussions•   Identify opportunities to collaborate•   Discover b...
How do I choose Groups to join?•   Corporate•   Industry•   Alumni•   Geographic
Groups on LinkedIn• Early Childhood Technology Network• Early Childhood Education, Child Care, and CCR&R  Professionals......
Tips to make the most of               LinkedIn Groups• Plan to visit your top groups at least once a week  (ideally 2-3 t...
What is a Blog?• A website where you can communicate ideas,  experiences and information on a regular basis
Why should I have a blog?•   Builds your online identity•   Increases your credibility•   Establishes you as an expert•   ...
Your Blog
Tips for your Blog• Think about why you would like to blog   – Personal satisfaction?   – Share your career and profession...
Tips for your Blog• Think about your audience   – Your profession?   – Your clients?   – Your colleagues?
Tips for your Blog• Think about your time   – How much time can you commit?   – Set a goal for how many posts per week/   ...
Blog Tools• WordPress• Blogger• Tumblr
Blogs to Read• Let the children play   – Also provides a great list of blogs• Topics in Early Childhood Education• The Liv...
What is Pinterest?• A content sharing site• Users can “pin” images, videos and other web objects
Why should I have Pinterest?• Have a presence• Gather ideas and become inspired• Method of filing and organizing potential...
Pinterest Terms• PIN: A pin is a picture or video you bookmark or “pin”  on Pinterest. Pinboard – (Also known as “board”) ...
Your Pinterest
Tips for your Pinterest•   Have a variety of boards – display your interests•   Post your resume and accomplishments•   Mo...
Pinterest Boards to Follow
Pinterest Boards to Follow•   Favourite Early Childhood & Education Blogs•   Early Childhood Education Skills•   Early Chi...
ECE and Social MediaTIPS
Thinking about social media . . .•   Use your best judgment•   Privacy, privacy, privacy•   Don’t overdo it•   Keep things...
ECE and Social MediaQUESTIONS
CONTACTMELANIE PARLETTE-STEWARTmelanie.parlettestewart@gmail.commelanieparlettestewart.comhttp://pinterest.com/melanieparl...
More Resources•   http://canadianece.ca/social-media/my-social-media-journey•   http://www.engagestrat.com/web20_ece_nonpr...
More Resources•   ttp://fssimon.wordpress.com/2010/08/08/does-social-media-open-doors-or-distract-early-childhood-educator...
Early Learning and Child Care Conference - March 2013
Early Learning and Child Care Conference - March 2013
Early Learning and Child Care Conference - March 2013
Early Learning and Child Care Conference - March 2013
Early Learning and Child Care Conference - March 2013
Early Learning and Child Care Conference - March 2013
Early Learning and Child Care Conference - March 2013
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  • Image source: http://www.socialable.co.uk/wp-content/uploads/2012/12/social-media-hand.jpg
  • Early Learning and Child Care Conference - March 2013

    1. 1. Social Media in Early Childhood Education: Challenges and Next Steps Melanie Parlette-Stewart, BA, MLIS Melanieparlettestewart.com Twitter: @melanie_sarah_ March 2013
    2. 2. Today we will cover . . .• Social Media and Early Childhood Education• Ethics and Security• Tools• Tips• Recommended Resources
    3. 3. Why should I care about social media?
    4. 4. • Communicate with your profession• Build your professional brand• Learn and engage
    5. 5. in contextSOCIAL MEDIA AND EARLYCHILDHOOD EDUCATION
    6. 6. ChallengesIs social media a benefit or a distraction for early childhood educators?
    7. 7. Benefit or Distraction?• Our work lives take a lot of energy. By the end of the day it might be hard to do much else.• Our work lives can benefit from our growth achieved through networking• More people engaging = better conversations – The time is now to jump in!• Connecting allows us to learn and collaborate with others
    8. 8. ChallengesEthics and Responsibilities
    9. 9. Ethics and Responsibilities College of Early Childhood Educators • Early Childhood Educators are current in their professional knowledge (Standard IV) • Early Childhood Educators build a climate of trust, honesty and respect in the workplace (Standard IV) • Professionalism as an Individual: role models for children, families, members of the profession . . . (Standard IV) • Confidentiality and Consent: Early Childhood Educators shall not disclose information concerning or received from children under their professional supervision, or the families of those children (Standard VI)
    10. 10. Security• Digital literacy is key to being secure online• Social media sites intended for adults should not be used by children• Regular monitoring of security settings• Revision of policies and procedures regularly
    11. 11. Policies• Does your organization need a social media policy? • Get opinions from people in your organization • Determine how to best ensure the privacy of the children • Privacy settings • Permission from parents if you plan to post photos • Use initials instead of full names• Key to engage with parents using a variety of methods• Be an advocate for the causes children, their families . . .
    12. 12. ECE and Social MediaTOOLS
    13. 13. What is Twitter?• Microblogging social networking tool• Read and write messages of up to 140 characters
    14. 14. Why should I be on Twitter?• Connect with clients / colleagues• Get feedback / engage• Develop your online brand• Keep up with the latest . . . news, trends, and more
    15. 15. Your Twitter Profile
    16. 16. Your Twitter Profile• Always use a professional photo, ideally a headshot• Include a bio – people want to know something about who they are following• Post at least two interesting tweets before you start to follow people• If you don’t have a website to link from your profile, provide your LinkedIn profile link
    17. 17. @The @ sign is used to call out usernames in Tweets, like this: Hello@Twitter! When a username is preceded by the @ sign, it becomes alink to a Twitter profile.RTAbbreviated version of "retweet." Placed before the retweeted textwhen users manually retweet a message.
    18. 18. DiscoverThe Discover tab is where you can find top Tweets, Who to Follow,Activity, Find Friends, and Browse Categories.The Discover tab is all about discovering new and engaging things to doon Twitter!
    19. 19. FollowerA follower is another Twitter user who has followed you.FollowingYour following number reflects the quantity of other Twitter usersyou have chosen to follow on the site.
    20. 20. How do I choose Tweeters to follow?• People Search: Search for specific people you are interested in following.• Use a directory: Twellow (Twitter profiles are indexed here by categories)• Explore who other people follow and are following
    21. 21. Tweeters to Follow• NAEYC• EarlyChildhood News• Teaching Strategies• Canadian Child Care Federation• CCAC• CanadianECE.ca
    22. 22. #Hashtags to Explore• #ECE• #Preschoolers• #EarlyEd• #PreK• #ecetech• #childcare
    23. 23. Tips to make the most of Twitter• Ask for help . . . ask for input, ask questions• Help others . . . answer questions, provide feedback• Plan a tweetup (meetup / conversation on Twitter, have a designated hashtag)• Make a plan to tweet often, set goals of how many original tweets / retweets each week
    24. 24. What is Facebook?• Opportunity to develop both personal and professional pages and connect with colleagues• Join groups and follow pages of interest
    25. 25. Why should I be on Facebook?• Get in touch (find and be found)• Learn and share professional experiences• Build your online career identity• Facebook for business
    26. 26. Your Facebook Profile
    27. 27. Your Facebook Profile• Personal – Don’t post unprofessional status updates – Make your profile picture a picture of you – Don’t post incriminating photos – Customize your privacy settings • Facebook changes their interface and privacy options regularly. Be prepared for change and regularly monitor your own settings.
    28. 28. Your Facebook Profile• Business – Create a business page – Images and videos are best to promote visibility on feeds of followers – Engage and build relationships – Comment back – Link to your website or blog – Ask your friends to invite their friends
    29. 29. Why should I have a Business Page (not a profile) on Facebook?• Access to Analytics (statistics)• Facebook is #1• Branding• Listen – get feedback and answer questions• Engage – ask questions
    30. 30. Pages on Facebook• Your alumni association• Professional groups
    31. 31. Pages on Facebook• Early Childhood Professional Resource Centre (PRC)• Association of Early Childhood Educators Ontario (AECEO)• KidsAbility Centre for Child Development• Campaign for a Canadian National Child Care System• Healthy Canadians• The National Association for the Education of Young Children (NAEYC)• Ontario Coalition for Better Child Care (OCBCC)• Association of Early Childhood Educators Ontario (AECEO)
    32. 32. Tips to make the most of Facebook• People will search for you. Keep you image professional, update your background and education information and show your interests.• Connect with potential collaborators and/or employers. “Like” their pages.• Really think about the photos you post.• Keep your Facebook resume up to date.• Limit your friend list / expand your friend list• Be aware of what you post on Facebook.
    33. 33. What is LinkedIn?• Database for professionals• Ability to search for professional contacts – Education, Company etc.
    34. 34. Why should I be on LinkedIn?• Get in touch (find and be found)• Learn and share professional experiences• Build your online career identity
    35. 35. Your LinkedIn Profile
    36. 36. Your LinkedIn Profile• Always use a professional photo, ideally a headshot• Just use your name (do not include titles, acronyms, credentials)• Have a catchy headline• Connect with as many people as possible• Write in the first person• Build credibility through recommendations• Join Groups• Use your vanity URL• Own a company? Create a company profile
    37. 37. Recommendations
    38. 38. Recommendations on LinkedIn• Provide recommendations for colleagues and employees• Unpredictable potential• Reach out to people and ask for recommendations
    39. 39. Why should I join Groups on LinkedIn?• Learn from the discussions• Identify opportunities to collaborate• Discover best-practices• Explore and post job opportunities• Build relationships
    40. 40. How do I choose Groups to join?• Corporate• Industry• Alumni• Geographic
    41. 41. Groups on LinkedIn• Early Childhood Technology Network• Early Childhood Education, Child Care, and CCR&R Professionals...• Early Childhood Education Network• Early Childhood Professionals Group• Advocates of Early Childhood Education
    42. 42. Tips to make the most of LinkedIn Groups• Plan to visit your top groups at least once a week (ideally 2-3 times/week)• Identify discussions in groups that interest you – Respond to comments – Provide insight (examples on your own experiences / reflections) – Ask questions• Start a discussion in a group• Be Active
    43. 43. What is a Blog?• A website where you can communicate ideas, experiences and information on a regular basis
    44. 44. Why should I have a blog?• Builds your online identity• Increases your credibility• Establishes you as an expert• Opportunity to have a voice
    45. 45. Your Blog
    46. 46. Tips for your Blog• Think about why you would like to blog – Personal satisfaction? – Share your career and professional experiences? – Focus on a specific subject/ topic?
    47. 47. Tips for your Blog• Think about your audience – Your profession? – Your clients? – Your colleagues?
    48. 48. Tips for your Blog• Think about your time – How much time can you commit? – Set a goal for how many posts per week/ per month
    49. 49. Blog Tools• WordPress• Blogger• Tumblr
    50. 50. Blogs to Read• Let the children play – Also provides a great list of blogs• Topics in Early Childhood Education• The Living Classroom• For the love of Learning• Inspirational Early Childhood Education
    51. 51. What is Pinterest?• A content sharing site• Users can “pin” images, videos and other web objects
    52. 52. Why should I have Pinterest?• Have a presence• Gather ideas and become inspired• Method of filing and organizing potential projects or ideas
    53. 53. Pinterest Terms• PIN: A pin is a picture or video you bookmark or “pin” on Pinterest. Pinboard – (Also known as “board”) A collection of images, usually focused around a specific theme.• REPIN: When someone pins an image someone else has pinned. If you want people to repin your images, it’s a good idea to repin theirs whenever possible.• LIKE: When someone pins an image someone else has pinned. If you want people to repin your images, it’s a good idea to repin theirs whenever possible.
    54. 54. Your Pinterest
    55. 55. Tips for your Pinterest• Have a variety of boards – display your interests• Post your resume and accomplishments• Monitor photos and comments• Check your security
    56. 56. Pinterest Boards to Follow
    57. 57. Pinterest Boards to Follow• Favourite Early Childhood & Education Blogs• Early Childhood Education Skills• Early Childhood Education Ideas• Spring Crafts and Activities• Arts and Crafts With Kids
    58. 58. ECE and Social MediaTIPS
    59. 59. Thinking about social media . . .• Use your best judgment• Privacy, privacy, privacy• Don’t overdo it• Keep things up to date• Give credit where credit is due• Have fun!
    60. 60. ECE and Social MediaQUESTIONS
    61. 61. CONTACTMELANIE PARLETTE-STEWARTmelanie.parlettestewart@gmail.commelanieparlettestewart.comhttp://pinterest.com/melanieparlette/https://twitter.com/melanie_sarah_ca.linkedin.com/in/melanieparlette/https://www.facebook.com/melanie.parlette
    62. 62. More Resources• http://canadianece.ca/social-media/my-social-media-journey• http://www.engagestrat.com/web20_ece_nonprofit• http://www.engagestrat.com/socialece• http://www.slideshare.net/vcv1/impact-of-social-networking-on-the-ece-community-5450901• http://www.uniteforsight.org/global-health-university/sesame-street• http://www.thinkport.org/ece/technology/socialmedia.tp• http://prezi.com/coqdav1vjllc/early-childhood-education/• http://www.slideshare.net/FSSimon/everything-ece-directors-always-wanted-to-know-about-social-media- 16488475• http://www.slideshare.net/FSSimon/tools-of-engagement-status-report-on-technology-in-early-childhood- education• http://www.slideshare.net/FSSimon/digital-and-dap-what-ece-faculty-administrators-and-trainers-need-to- know-to-help-teachers-use-technology• http://canadianece.ca/• http://www.ccsd.ca/cpsd/ccsd/i_ece.htm• http://ecl.sagepub.com/content/early/2011/12/27/1468798411430101.abstract• http://altechconsultants.netfirms.com/jmle1/index.php/JMLE/article/view/143/145• http://www.msera.org/Rits_191/Rits_191_Barone_1.pdf• http://www.slideshare.net/FSSimon/everyone-is-doing-it-managing-social-media-in-the-early-childhood- ecosystem
    63. 63. More Resources• ttp://fssimon.wordpress.com/2010/08/08/does-social-media-open-doors-or-distract-early-childhood-educators/• http://www.engagestrat.com/socialece• http://pinterest.com/dianekashin/professional-learning-for-early-childhood-educator/• http://www.msvu.ca/site/media/msvu/Documents/MSVU%20winter%20spring%202013%20PD%20brochure.pdf• http://www.twibes.com/early-childhood-educators/twitter-list• http://deta.qld.gov.au/earlychildhood/about/news/atoz/index.html• http://www.ece.gov.nt.ca/files/Early-Childhood/success_in_early_childhood_en.pdf• http://www.ecetech.net/about/who-we-are/margaret-a-powers/• https://www.facebook.com/pages/Association-of-Early-Childhood-Educators-Ontario- AECEO/189978994376068?group_id=0• http://earlyliteracycounts.blogspot.ca/2009/08/technology-literate-early-childhood.html• http://www.ecetech.net/events/webinars/• http://www.fpg.unc.edu/node/1955• http://www.childcarequarterly.com/pdf/fall11_business.pdf• http://globalearlyed.wordpress.com/global-tools/teacher-tools/• http://www.naeyc.org/topics• http://www.slideshare.net/FSSimon/engaging-with-parents-on-social-media-ccrr• http://www.slideshare.net/FSSimon/tools-of-engagement-status-report-on-technology-in-early-childhood- education• http://www.slideshare.net/FSSimon/increasing-enrollment-and-parent-engagement-using-social-media-and- online-communication-tools• http://www.slideshare.net/Mediakasvatusseura/part-of-a-picture-media-education-in-early-childhood- education• http://canadianece.ca/early-childhood-education/ece-and-technology

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