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Enhancing your online presence with social media


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How can scientists use social media to enhance their online profile? Becoming pro-active and increasing your visibility is essential for your career development. Social media is a very useful tool to help you to get your name out there and to extend your professional network.

This is a talk which I gave on 2nd July in the "Advanced Communications" session at the SEB (Society for Experimental Biology) Annual Meeting, Salzburg 2012.

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  • I would encourage young scientists to take care of their online presence. They can use a
    science blog to grow their academic footprint (check and
    social media to improve their visibility(check

    It takes time, but the positive effect on your career are worth it.

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Enhancing your online presence with social media

  1. 1. Enhancing your online presence with social media Dr Anne OsterriederSociety of Experimental Biology, Annual Meeting Salzburg, 2nd July 2012 @AnneOsterrieder
  3. 3. Social Media
  4. 4.
  5. 5. Most-used websites(1st July 2012, 1. Google 2. Facebook 3. YouTube 6. Wikipedia 9. Twitter 10. Amazon 11. Linked-In
  6. 6. Full infographic:
  8. 8. Social media sites maintained by myself Content I created for other social media sites
  9. 9. Your “online identity”• Your “online identity” is important – be proactive!• Register your name in major social media networks, even if you don’t use them at the moment.• People will search the internet for information – use it to establish yourself as expert in your field and disseminate your research.• Use social media for professional networking!
  10. 10. The four C’s of social media – find your own style CONSUME CONNECT CURATE CREATE
  11. 11. FACEBOOK
  12. 12. TWITTER
  13. 13. Principles of Twitter• People write “tweets”: messages with <140 characters.• All tweets appear in a• linear timeline.
  14. 14. Principles of Twitter• If you want to read a person’s tweets, you “follow” him/her by clicking on a button (= subscribe).• If someone subscribes to your tweets, they “follow” you.• If someone follows you, they do not automatically appear in your timeline – you have to follow them back!
  15. 15. Principles of Twitter• You will be known as “@your_username”• You can directly address people with “@their_username”• You can “re-tweet” tweets from other people, which means that they are posted on your timeline with attribution to them.
  16. 16. What to tweet?• Links: use link-shortening websites such as,,• Photos:• Browser extensions: share websites/articles/papers with one click.
  17. 17. Hashtags collect information• If you add a “hashtag” (#) before a word, Twitter collects all tweets about this topic in one stream.
  18. 18. How to find interesting people?• Check out who your friends are following• “Who to follow” suggestions (Twitter)• Browse interesting hashtags – #realwomenofscience – #phdchat – #seemyscience – #iamscience• Curated lists:!/sciencebase/scientwitters/members!/EU_Commission/realwomeninscience
  19. 19. How to use Twitter efficiently• Smartphones: Use apps to check it while waiting for bus, centrifuge…(TweetBot, Hootsuite…)• Software like “Hootsuite” allows scheduling of tweets – spend time to create content and automatically post it over the next days• Create lists to group people/organisations etc.
  20. 20. Be aware• If you set your account to public, everyone can read it, even if they do not follow you – they can just visit your Twitter profile page.• Your tweets will appear in Google search.• Don’t tweet about unpublished data (unless absolutely sure it’s ok), confidential information, workplace gossip…• Don’t tweet about your home location, avoid too personal details• Be polite, credit people and sources.
  21. 21. GOOGLE+
  22. 22.
  23. 23. Video Hangouts
  25. 25. Rule number oneWhatever you post, always imagine that it WILL be read by:• your boss• Your family• Your competitor
  26. 26. Potential pitfalls• “Don’t feed the trolls” – do not get involved in “flame wars”.• Don’t write when you are drunk or tired. If in doubt, save as draft.• Do be aware of the nature of the medium – missing body language, non-English speakers, misunderstandings will happen. If in doubt, ask how something is meant.
  28. 28. General thoughts• “Social media” is a tool• Platforms might change, but social media is likely to stay.• Learn how to use social media effectively and efficiently.
  29. 29. Analysing your impact• Klout:• PeerIndex:• Kred:• Socialbro:• Total Impact:• Topsy:
  30. 30. ResourcesTwitter guide for academics: r-guide/Social media for scientists: sushi/2011/09/27/social-media-for-scientists-part-1-its-our- job/