Education kaleidoscope conference


Published on

presentation for the Cambridge University Kaleidoscope conference, Department of Education. A version of social media presentations given previously

Published in: Education, Technology, Business
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Education kaleidoscope conference

  1. 1. Dr HelenWebsterResearcher DevelopmentUniversity of Cambridge
  2. 2.  Requests on a post-it!
  3. 3. …If I were to Googleyou, RIGHT NOW, whatmight I find?
  4. 4. Enhancing or changing practice? Networking and professional profiles Publishing Models: Open Access Publishing, self-promotion by authors Quality Assessment Models: Altmetrics Funding: Collaboration, consortia and large projects Conference ‘attendance’ –livetweeting, livestreaming, liveblogging, podcasting Impact: narrowcasting online and digital resources Pedagogy: digital classroom, ‘pedagogy of abundance’ Survival:The job market is more competitive…
  5. 5. Open mindedness and confidencein exploring: New tools and uses New values New behaviours
  6. 6. SOCIAL MEDIA ACADEMIA Open Shared* Personalised Single identity for allaspects Monetarised Collaborative and creative Freedom of speech Democratic Emergent, early release Dialogue, participation IP and ‘ownership of ideas’ Limited sharing Objective Separate professionalidentity Free Collaboration within limits Peer review Professional behaviour Lengthy editing Limited dialogue
  7. 7. BroadcastingNetworkingSharing and creating
  10. 10. Platforms: The academic web: Department webpage Google Scholar profile ORCID ResearcherID Researchgate Methodspace The open web Google+ profile LinkedIn Gravatar or Your own website? Set up a Google alert for your name Think about your metadata andkeyword search terms link to ‘authority’ sites and have themlink to you (public bodies ie Interlink your social media accounts Complete profiles as much aspossible including photos Collate your identity – consistentusername, profile picture andstrapline (try namechk) Disambiguate your profile
  11. 11.  What do you want to achieve? Who is your audience? What do you want to tell them?
  12. 12.  Mindmap all of the types of audience whomight look for or stumble across yourprofessional profile online Where do they overlap? What might they want from you?
  13. 13.  Potential collaborators Potential readers Peers (i.e. other early career researchers) Journal editors and publishers Conference organisers Journalist Potential employer or PI Members of the public (who?) Other professional sectors Your students
  14. 14. ResearchProfessionalactivitiesImpact andpublicengagementTeachingAdminand service
  15. 15. Think about your own socialmedia consumption.• What works?• What doesn’t work?
  16. 16.  Documents: Scribd, Issuu Slides: Slideshare, Prezi Images: Flickr Livestreaming: Ustream, Livestream Various formats as PDFs: Bibliographies: Mendeley Research data and outputs: institutionrepository CreativeCommons Licensing
  17. 17.  Video:Youtube,Vimeo Audio: Soundcloud, Audioboo Text: Blog (Wordpress, Blogger,Tumblr) Screencasts or,Youtube, Slideshare Curation:Tumblr,, Storify, Delicious
  18. 18.  What will your blog focus on? Who are the primary (and secondary) audience? What will they get out of it? How will they read it? (follow every post?Theoccasional post? Stumble on isolated posts?) Will it be a group or individual blog? What will posts be like (tone, length, level ofdetail etc) How frequently will you update, and how longwill the blog last? What other media will you create and embed?
  19. 19. Academics in your field: Primary audience: potential readers Secondary audiences: publishers, journal editors, potentialcollaborators, conference organisers)The general public: Primary audience: practitioners Secondary audiences: policy makers, journalists, the general publicYour peers: Primary audience: Other academics at a particular stage of career Secondary audience: potential employers, useful contacts andcolleagues
  20. 20.  Tie your online presence together with high-activity networking platforms:Twitter, LinkedIn. Set automatic updates whenever you post newmaterial to alert people Make things easily shareable (include subscribeor share ‘buttons’ to other social networkplatforms where possible) Link to more permanent online presencesincluding university websites Think about multiple routes to find you Think about metadata, search terms andtagging
  21. 21. Some partof youronlineprofileGoogles your nameGoogles your subjectareaFollows a linkFollows you / someoneyou know
  22. 22.  Don’t just broadcast. Make it a meaningfuland genuine exchange Make it useful to them, not just you! And alsomake it usable to them. Reciprocate:reply, reblog/retweet, respond, ask, share, curate, comment, endorse and ‘like’ Get other people to contribute or commissionmaterial Tailor material for very specific audiences(but with an eye to wider relevance)
  23. 23.  Start with pre-existing networks around you Draw contacts from other social media accounts Search engines:Google, Social Media search engines, built-in searchboxes in platforms Listorious, Socialmention,Technorati Search keywords, people’s names Snowball- see who well-connected people andinstitutions, professional bodies are connected to Use suggestions algorithms Follow/connect/like/friend people (they will probably look at yourprofile and follow you back or accept your request!) Set automatic updates whenever you update – give them somethingto look at
  24. 24.  For your blog, think about how to build anetwork around it.What sorts of peoplemight you follow/encourage to follow youand how would you find them? Write FIVE tweets (140 characters or less)which might catch the interest of thisaudience. ONLY ONE of these tweets can be directlyabout the blog!