1. It’s an online
conversation!
“Social media is the use of
web-based and mobile
technologies to turn
communication into interactive
dialogue.”
- Wikipedia
Network – Influencing
in new media

2. What will I talk about
Why use
new media?
What is
important?
How is the
workflow?

3. Why use new media?

4. New paradigm
• From one-way  to
two-way
communication
• From passive to active
participant
• From mouth to mouth
 to mouths of many
“We are forced to
listen more than talk”
Internet
Printing press
Written
languages
Spoken
languages

5. What I'm teaching in private I also can teaches in public
Paul Speaks to the Ephesian Elders
”[…] And how I kept back nothing that was
profitable unto you, but have shewed you, and
have taught you publicly, and from house to
house,…”
Acts 20;20

6. Internet use in Europe
Use the internet
54%
55+ age
28%
15%
12%
40-54 age
22%
10%
20%
5%
17%
18%
70%
15-24 age
3%
85%
0%
10%
20%
30%
Two/Three times a week
5%
45%
56%
25-39 age
Daily
5%
4%
40%
10%
50%
60%
70%
Two/Three times a month
80%
Never
90%
2%
8%
1%
2%2%
1%
100%
No access

7. Use of the internet
50
45
40
35
30
25
20
15
10
5
0
48%
36%
16%
Mobile
Tablet
Computer

8. Less than
10%
consumed text?

9. 46% watching YouTube once a week.
The same figures were 22% in 2007.
40
35
30
34%
25
20
21%
15
10
12%
5
0
18%
4%
Several times a
day
Daily
Per week
Monthly
Daily among 1529 year olds

10. 14
12
Internet, 12.6
Hours per week
10
8
6
4
FB 15-29, 5.25
Facebook, 3.5
church, 2.8
YouTube, 2.1
2
0
church
Facebook
FB 15-29
Internet
YouTube

11. …change
between
digital
life and
physical
life.
We must create the link, start the
holistic conversation...

12. What is important?

13. The biggest ”learning”
mistake on social
media
You are only publishing
content, not interaction

14. Creators. These are people
who publish on the web
(blog, website, video, podcas
ts).
Seniors 62+
Older Boomers 51 to 61
Critics. These are people who
post reviews
online, comment, or
contribute to existing
content.
Collectors. These are people
who read lots of information
and may vote or tag pages or
photos.
Young Boomers 41 to 50
Generation X 27 to 40
Generation Y 22 to 40
Youth 18 to 21
Young Teens 12 to 17
0% 20% 40% 60% 80% 100%
Joiners. These are people
who have a profile on
different social networking
sites.

15. It is not your knowledge alone, it is more your walk
It is not your knowledge alone,
it is more your walk

16. It is not your knowledge alone, it is more your walk
How is your
in a
message expressed
question?

17. How is your message expressed in a question?
Not only publish your knowledge, let your
knowledge create a conversation.

18. How is the workflow?

19. Workflow - how?
• Make a “hub”: blog, Facebook group or
Tableproject.org “classroom” before the
ELF.
• Get the network speakers to form their
message in questions - Some of them
must be polls
• Flip the classroom – read and quiz at
home, work on social in class.
• Use the “hub” in the physical classroom.
It's all about teamwork and co-authoring
helps you to reach your goal.
speaker
Participant
Leader

20. What is the challenge?
• Network speakers
re-Think their
communication
• Your time
• Only 400 character in a
story
• Make it personal
• Finding third part
content
ifttt.com

21. Subscribe & Publish
Blogs, Facebook, Twitter, LinkedIn, YouTube, etc.
All driven by RSS feeds - simple mechanism that’s built in.
These allow people to subscribe, follow, friend and connect.

22. What do I do?
”Public way”
Blog /
Website
RSS feed
MailChimp
Facebook
group
Twitter

23. What do I do?
”private way”
bit.ly/mediachurch
Facebook
group
RSS feed
MailChimp
Closed
blog

24. What do I do?
”private way - GO BIG”
tableproject.org
RSS feed
MailChimp

26. Learning goals
• We are forced to listen more than talk
• We must create the link, start the holistic
conversation.
• How is your message expressed
in a question?
• Not only publish your knowledge, let your
knowledge create a conversation.
• Be continuously
• Put the internet to work for you.