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More than cat videos: Using social media for career development


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More than cat videos: Using social media for career development

  1. 1. More than cat videos: Using socialmedia for career developmentDr Anne OsterriederOxford Brookes University22 May 2013@AnneOsterrieder
  2. 2. Your “online identity” is important.Be proactive!
  3. 3. Presenting yourself
  4. 4. On public social networkingaccounts keep it professional –with a personal touch if you feelcomfortable to do so.
  5. 5. Think about other users =your audience, and what you areusing the network for.
  6. 6. Always remember that everyonecan read public posts at all times!
  7. 7. So, what should I post?!
  8. 8. Publish it(Paper, article, blog post, podcast, video….)Do something(Project, outreach activity, conference, thinking!)Amplify it(Twitter, Google+, LinkedIn, blog post….)Building up your professional online identity
  9. 9. What NOT to do
  10. 10. Be very careful with:Unpublished dataConfidential work issuesWorkplace gossipToo personal things
  11. 11. Health Care - additional issues around:Patient privacyPatient-carer relationshipsEthics
  12. 12. “Don’t feed the trolls”!Be wary of online debatesturning into ‘flame wars’.If in doubt, step away!
  13. 13. Be aware of the nature of the medium –missing body language, non-Englishspeakers, emoticons, interpretation….Misunderstandings will happen,but can be cleared up.
  14. 14. TWITTER
  15. 15. Principles of TwitterPeople write “tweets”: messages with <140 characters.All tweets appear in a linear timeline.
  16. 16. Principles of TwitterIf you want to read a person’s tweets, you “follow” him/her byclicking on a button (= subscribe).If someone subscribes to your tweets, they “follow” you.If you follow someone, they don’t automatically read yourtweets, they have to follow you first.
  17. 17. Principles of TwitterYou will be known as “@your_username”You can directly address people with “@their_username”You can “re-tweet” tweets from other people, which means thatthey are posted on your timeline with attribution to them.
  18. 18. Principles of TwitterYou can add a “hashtag” (#) before a word and it collects alltweets to that topic on one timeline.For example: #plantsci shows tweets about plant science.
  19. 19. Don’t be afraid to follow and interact withpeople – that’s why they are on Twitter!
  20. 20. Build your own little networkin which you support andpromote each other.
  21. 21. ResourcesList of science communication and socialmedia resources: -Thank you!