5. 1/3 of women aged 18-34 check
Facebook when they first wake up
!
...even before going to the bathroom
http://www.dailyillini.com/features/health_and_living/article_323b7fd8-966a-11e2-b435-001a4bcf6878.html
6.
7. If Facebook were a country it would be the third most
populated in the world ahead of the United States
In Billions
!
China
1.35
India
1.21
Facebook 1.06
U.S.
0.31
!
http://news.yahoo.com/number-active-users-facebookover-230449748.html
8. All media is now
social media
om
wer away fr
e po
he
s shifting th
blishment, t
nology i
esta
Tech
lishers, the
pub
editors, the
l.
media elite.
re in contro
ho a
he people w
Now it's t
ert Murdoch
-Rup
11. Social media is a tool like a microscope.
It can be used well and badly.
It can be used to do a lot of different things
-Jon Eisen
12. * Inreach
versus
Outreach
*James Brown has nothing to do with this. I simply have always wanted to put a photo of James Brown dancing
in a presentation. I also want to make sure you are still awake.
13. What is your online mission?
Personal? Outreach? Science?
Consume, Share, Filter, Generate?
16. If I Google You
If IWhat Would I Find?
Google You, What
Would I Find?
t to be or not. .
n
ether you wa
one else is
online wh
1.You’re on
identity some
curating your
t
t.
2.If you’re no
your conten
re you create
3.Make su
17. 1. Make It Easy to Find the YOU You Want to be Found
25. 6. You are not winning anybody over by being an @$$
26. 7a. Remember internet is full of people who like to argue
7b. Not everyone is your friend.
7c. Know when and when not engage.
7d. Take it lightly.
27. 8. Don’t Step On the Commons
Let Your Audience
Know When You
Are Passing
Information Along
and When You Are
Generating It
28. 9. You Have 10 Seconds and/or 10 Words
Deep Sea News
!
D
SN
•At
www.deepseanews.com
the
average
length
spent
on
the
website
in
2013
was
54
seconds
•87.8%
of
visitors
only
read
a
single
post.
•Only
12%
of
page
views
were
by
returning
visitors.
•More
than
50%
of
readers
never
commented
and
near
25%
only
commented
one
or
twice
Deep Sea
•When
surveyed
readers
were
asked
why
they
did
not
comment,
“the
reader
did
not
feel
qualified
News
(28.6%),
the
reader
had
nothing
to
add
(25.7%),
or
the
reader
did
not
generally
comment
on
blogs
(17.1%).”
•This
suggests
that
social
media
engagement
through
blogs
may
be
short,
superficial,
and
single
serving.
41. •Eavesdropping:
follow
informaRve
people
to
get
informaRon
and
learn
•Dialogue:
exchange,
discuss,
and
debate
informaRon
(Asking
specific
quesRons?)
•Broadcast:
used
by
news
organizaRons
and
businesses
to
inform
audience
about
news
or
products/services,
outreach
•Data
collecRon:
e.g
fishermen
using
TwiYer
to
monitor
fish
populaRons.
•Impromptu
journalism:
e.g.
landing
on
Hudson
river,
Mumbai
aYacks,
Iran
post-‐elecRon
protests
•MindcasRng:
following
a
single
story
or
topic,
with
links,
for
a
period
of
Rme,
e.g.
like
my
ongoing
coverage
of
the
#oilspill
“To
do
science,
you
have
to
know
what’s
going
on
in
science.
I
found
Twi9er…most
useful
for
becoming
informed
of
what
other
people
are
doing
in
science.
By
sharing
comments,
links,
informaAon,
and
notes
about
new
scienAfic
developments
with
trusted
sources
I
am
be9er
able
to
keep
up
with
the
vast
amount
of
informaAon
in
my
fields
of
interest.
Social
networks
enable
real-‐Ame
highlighAng
and
ranking
and
tracking
of
what’s
going
on
in
the
world
of
science.”
-‐Jon
Eisen
51. 1. Be Strategic. Be Deliberate.
Mission Statement:
!
Demystifying and humanizing science in an open conversation that instills
passion, awe, and responsibility for the oceans.
Deep Sea News
1. Direct from the bench and the trench.
2. Saying things others do not.
3. Reverently irreverent.
4. Promoting ocean literacy.
5. Perspective through a plurality of voices.
6. Awareness through scrutiny, not negativity.
7. Expanding the culture of ocean science.
8. Call to Action
52. 2. Branding...Branding...Branding...
Ángel Guerraa, Ángel F. Gonzáleza, Santiago Pascuala, and Earl G. Daweb (2011). The giant squid Architeuthis: An
emblematic invertebrate that can represent concern for the conservation of marine biodiversity Biological
Conservation, 144 (7), 1989-1998 :10.1016/j.biocon.2011.04.021
53. 3. Find Your Niche & Story
Reverently irreverent. We will be true
to who we are in real life, leveraging
humor to keep the science dialogue
informal and accessible.
“This "oh-so-hip" presentation of a very interesting
phenomenon is regrettable. I stopped reading
halway [sic] through it as I couldn't take any more.
Just present the science. Tarting it up for people to
read is pointless. Such readers have no value. Too
bad, I would have liked to learn the real scinece
[sic] presented here.”
58. 7. Stop Taking Refuge In Our Irrelevance
588,737
Current Population of Miami: 413,892
59. Producing something popular on the
internet is as much about passion as it is
about good content. With passion and the
right writing style, you can make any type
of science cool.
Deep Sea News
60. 8. The deficit model is dead
Stop shouting the
same information
more and more
loudly
61. 9. Stop Treating Outreach & Research as
Separate Entities.
!
We Need a New Formula
Outreach
Research
Outreach
Research
What if we started to create differently?
New graduate training, courses, lab cultures, and departments
66. More than 1 billion unique users visit YouTube each month
!
Over 4 billion hours of video are watched each month on YouTube
!
72 hours of video are uploaded to YouTube every minute
67. Video is a large time investment
to do well, but the payoff can be
huge
68.
69.
70. A George Washington University
and Cision survey in 2009 also
reported that 89% of journalists
use blogs and 65% use social
networks to research stories
(Cision, 2009).
!
A recent survey of journalists in
the UK, France, and Germany
showed that 60% use Wikipedia
for fact checking articles (Dugan,
2010).
