3. ◦ Age: 16-24
◦ Sex: unisex, but slightly more female
◦ Class: working/ middle
◦ Employment: part time
◦ Education: collage, university
◦ Sexuality: range of sexualities
◦ Disability: any
◦ Ethnicity: British
◦ Religion: any
Demographic
This suggests that my audience
will have a lower budget, so will
be interested in products that
aren't high budget/ professional
content. Whilst being young and
more open minded as they are
still be finding themselves and
exploring new creative outlets,
this is why this target audience
would be likely to give my
products a chance.
4. Geodemographic
◦ Country: England
◦ Region: south, east
◦ City/ county: London
As this the area where I am
from, this should be easier
for me to connect the
audience, whilst making
content more relatable and
understanding for the target
audience.
5. Psychographs
◦ Interests: music, social media, photography, art, sport, fashion.
◦ Hobbies: listening to music, shopping, reading, socialising.
◦ Likes: art, music, photography, animals, sport, going out, social media.
◦ Dislikes: reading, exercise, work
As a lot of my target audience are interested in creative
outlets, such as art, music, fashion and photography, there
is more of a chance for them to be attract to my products.
Also the fact social media is a common interest, will be
favorable for my magazine advert as I will be researching
artists online marketing on social media, and transferring
this to pint advertising.
7. Reader One:
Demographics
◦ Age: 17
◦ Sex: female
◦ Class: middle
◦ Employment: none
◦ Education: sixth form
◦ Sexuality: heterosexual
◦ Disability: none
◦ Ethnicity: British
◦ Religion: atheist
Geodemographics
• Country: England
• Region: south, east
• City/ county: Watford
Psychographics
• Interests: music, fashion
• Hobbies: music, art,
photography, sport
• Likes: sport, animals
• Dislikes: work
This individual would
like my magazine as
they are interested in
contemporary music
and art, which I will be
incorporating into my
project.
8. Reader Two:
Demographics
◦ Age: 19
◦ Sex: female
◦ Class: working
◦ Employment: full time work
◦ Education: none
◦ Sexuality: bisexual
◦ Disability: none
◦ Ethnicity: British
◦ Religion: atheist
Psychographics
• Interests: art, music, fashion
• Hobbies: drawing, singing
• Likes: photography, socialising
• Dislikes: writting
Geodemographics
• Country: England
• Region: south
• City/ county: Brighton Reader two may
be drawn to my
music video due
to having an
interest in
photography, as
this will be
reflected in my
products.
9. Reader Three:
Demographics
◦ Age: 21
◦ Sex: male
◦ Class: middle
◦ Employment: part time
◦ Education: university
◦ Sexuality: heterosexual
◦ Disability: none
◦ Ethnicity: British
◦ Religion: atheist
Geodemographics
• Country: England
• Region: south, east
• City/ county: London
Psychographics
• Interests: music, literature
• Hobbies: writing, photography,
film
• Likes: reading, photography
• Dislikes: sport
The final individual
would enjoy my music
video as a hobby
includes film, so he
may watch my video as
a source of
entertainment.
