2. Focus Group
โขThe focus group is 4 people, 2 from the
primary audience and 2 from the secondary
audience
โขAlthough they are from different age groups,
they would all buy the product for either
themselves or someone else who fits the
target demographic of 16-25-year-old middle
to upmarket audience
3. Trudi โ
Primary Audience
โข Age: 17
โข Occupation: Student
โข Demographic: B
โข Psychographic: aspirer, succeeder
โข Interests: trampolining, horse riding, science
โข Politically interested in: animal rights, environment, culture, mental health,
politics, homelessness
โข Why she would read this magazine: she is actively interested in current affairs
and believes it is important to be educated about what is going on around us,
especially young people who are vulnerable to authority. Therefore she believes
a current affairs magazine for young people will help to educate and make people
aware of the world
4. Ben โ
Primary Audience
โข Age: 17
โข Occupation: Student
โข Demographic: B
โข Psychographic: succeeder, reformer
โข Interests: fashion, law, writes essays in his spare time to do with British politics and law,
listening to music such as pop, indie and rock, meeting up with friends
โข Politically interested in: politics, science, environment, animal rights, LGBT, culture,
homelessness
โข Why he would read this magazine: he believes there are too many right leaning
newspapers which heavily influence young peopleโs views on the world and there are
barely any current affairs magazine for young people. He would also buy the magazine
to get information for essay topics.
5. Jo -
Secondary Audience
โข Age: 36
โข Occupation: School Counsellor
โข Demographic: B
โข Psychographic: aspirer, explorer
โข Interests: exercise, gardening, socially connecting with people
โข Politically interested in: mental health, education, culture, environment, sport,
homelessness, LGBT
โข Why she would buy this magazine: she believes young people must be more aware of
what is happening in the world to make them more socially and culturally aware. She
supports the launch of a current affairs magazine and would buy it to go through with
her clients in schools to take their mind off things and give them topics in current
affairs to talk about
6. Neil โ
Secondary Audience
โข Age: 57
โข Occupation: Project Manager
โข Demographic: A
โข Psychographic: explorer, reformer
โข Interests: rugby, exercise, family, cooking, business affairs, gardening, community
โข Politically interested in: environment, business, politics, sport, music, culture, mental
health
โข Why he would buy the magazine: he doesnโt agree with biased newspapers but wants
his 18 year-old son to be properly educated about the world. Therefore he will buy this
magazine for his son and will sometimes read parts of the magazine to gather
information and learn about the world from an unbiased source.
