2. Demographics- Age and Gender
• 13 out of the 20 people are aged 16-18 years old
• 5 out of the 20 people are aged 19-21
• And 2 people out of the 20 are aged 13-15 years old
• 11 out of the 20 people in my research are male
• 9 out of the 20 people I asked are female
This research helps me know
the age and gender of my
target audience and
therefore will effect the
language and style used.
3. Ethnicity and education- highest level
completed so far.
• 18 /20 people are white
• 1/20 are Asian
• 1/20 are black
• 10/20 people have completed GCSE’S
• 8/20 have completed A-levels
• 2/20 people have completed Diplomas
This research helps me
know the ethnicity and
education of my target
audience and will effect
the language used in
my magazine.
4. Music Magazines and brands
• 13/20 people don’t like music magazines
• 7/20 people like music magazines
• 7/20 people like Fred Perry
• 6/20 people like Nike
• 5/20 people like Adidas Original
• 5/20 people like Lee Cooper
This research helps me
understand my target audience
by knowing what brands they
like and buy.
5. Purchasing Music
• 7/20 people buy Vinyl LP’S
• 9/20 people buy CD’S
• 11/20 people Download music
This research will help the planning
for my music magazine by knowing
how my target audience purchase
music. This is helpful because it
helps me aim specific record shops
or apps at my audience in my
magazine.
6. Psychographics- Hobbies and interests
• 2/20 people like going out with mates
• 1 person likes reading
• 1 person likes running
• 1 person likes dancing
• 4 people play games on their IPhone
• 6 people listen to music
• 3 people play guitar
• 1 person plays football
• 2 people do photography
• 1 person like cloths shopping
• 2 people like aeroplanes
• 1 person likes trains
• 1 person likes kayaking
This research is helpful
because I understand
more about my target
audience and can make
my magazine more
appealing to them .
7. How much would they spend on a magazine?
• 3/20 people would spend £2
• 5/20 people would spend £2.50
• 5/20 people would spend £3
• 2/20 people would spend £4
• 5/20 people would spend £5
This research will help me plan my music
magazine by helping me set a price for the
magazine.
8. Music preferences…
• 1 person like Dance music
• 2 people like soul music
• 2 people like hip hop
• 2 people like Rand B
• 2 people like Jazz
• 3 people like Indie Rock
• 5 people like Britpop
• 1 person likes Rap
• 3 people like alternative music
• 4 people like Pop music
• 1 person likes House music
• 2 people like Rock music
This research will help me plan my music magazine by
knowing what artists and genres to include in the
magazine and what style to have.
9. Do you read magazines regularly?
• 11/20 people don’t read magazines regularly
• 9/20 people do read magazines regularly
This research helps me know more about my target
audience and will effect the features in my
magazine.
10. How do you consume music?
• 12 people prefer to listen and download music
• 5 people prefer to listen to CD’s
• 3 people prefer to listen to LP’S
This research
helps me
understand more
about my target
audience and
how they
consume music.
11. Weekly or monthly editions?
• 13/20 people prefer monthly editions of magazines
7/20 people prefer weekly editions of magazines
This research will help me
set a frequency for my
magazine.
12. Future ambitions
• 1 person wants to be a vet
• 5 people want to get a job
• 4 people want to go to University
• 2 people want to become engineers
• 2 people want to become musicians
• 2 people want to have a carer in the media
• 2 people want to become plumbers
• 2 people want to be Rich
This research will help me
understand my target audience
and therefore help me set the style
of the magazine.