Darcy is a 20-year-old university student studying in Brighton who has a strong passion for rock music. She enjoys spending her disposable income from her part-time job on rock albums and concert tickets. Darcy regularly uses social media like Twitter and Apple Music and enjoys the live music experience of loud concerts where she can share her passion with large crowds.

1. Audience Profile
Darcy is a 20-year-old student currently studying and living in Brighton. She has a strong
passion for all things music especially that involved with the rock genre to the point that as a
teenager, her bedroom was full of posters and tour merchandise from all her favourite
artists. Darcy enjoy listening to all kinds of music but rock has always done that little extra
for her when walking to school. Darcy is in her 2nd year out of 3 in university and has a well
paid, part-time job ensuring she has earns money for herself and has little dependence on
her family. Darcy is earning a bit above an average disposable income which she enjoys
spending on gig tickets or the latest rock albums, she often buys 2-4 a month from artists
like the Arctic Monkeys. Alongside music, she has loves to read especially music magazines
to find out the latest about her favourite artists and for more personal reasons like to fit in
with her friendship group and have lots to talk about with her 18 year old sister when she
returns home from university.
Darcy is short of being obsessed with all things social media and updates all her profiles
regularly to build up her social life, especially twitter which she uses on average for 2 hours
a day. When Darcy doesn't save her money up or doesn't feel in the mood to purchase a
new album, she uses her apple music account to listen to the newest tracks, which is very
convenient for her, being a university student, as it's an easy and free app on her phone.
One thing Darcy loves about music is the live music experience, especially loud gigs with
large crowds who all share her strong passion for music and come not only for that but to
make friends and memories. Darcy has been to reading festival for the past 3 years with her
best friends as has loved every year even more, she is planning on going again this year and
continuing to go in the future as she feels so happy within the atmosphere and music.