The target audience for electronic dance music (EDM) magazines is typically people ages 16-25. Specifically, readers of the UK dance magazine Mixmag tend to be 24 years old, mostly male (72%), and have a high disposable income that they spend on nights out, clothes, music, and technology. These readers are early adopters of new music and trends, constantly seeking out the newest music and clubs before they become mainstream. To attract this audience, the author plans to conduct surveys and interviews of EDM fans in this demographic to learn what draws them to magazines, and will apply a casual, informative style with bright colors and short text.