This document provides research on the primary audience for an artist's music. The audience is mainly female, aged 18-34, located in East London cities. They are students from lower socioeconomic backgrounds who relate to lyrics and use music for their identity. As alternative music lovers who want to stand out from mainstream culture, they reject mainstream ideas and have interests in gaming, skating, and a large online presence. Their fashion includes dresses, graphic t-shirts, oversized tops, leather boots, and chain-embellished clothing.

1. AUDIENCE
RESEARCH

2. What is meant by ‘music aficionados’?
A music aficionado is a person who is very knowledgeable and
enthusiastic about a specific type of music. A music aficionado would
make the effort to learn everything about their favourite artists/bands.

3. Primary Audience of my Artist:
Age: 18-34
Gender: Mainly a female audience with a small amount of male listeners.
Location: East London – (Cities)
Socio-Economic: Students in C2 or D, they take influence in their lives from their favourite
bands/artists, they may be able to relate to the lyrics and use the lyrics from songs for personal
identity.
Interests: Alternative music lovers that want to set themselves apart from the Mainstream. They are
Superfans who enjoy being different in everything they do. They tend to have a large online presence
and hobbies could include Gaming, Skating etc.
Ideologies:
• They reject mainstream culture and ideas but instead have more alternative views on life.
• Environmentalism
• Feminism and identity politics.
Fashion: Alternative style
• Frances Dresses
• Graphic T-shirts
• Oversized jumpers and t-shirts
• Leather platform boots
• Chain embellished tops and trousers

4. Mood Board: Fashion
Music
Interests