2. Audience overview
• Abbie Thomas
• Age 16 (At the beginning of my magazine process I
choose a target age group of 15-21, but during the
process I have found out that my magazine would
appeal more for a younger age group like 13-18)
• Female
• She in the demographic groups of B (people who are very creative within
themselves)
• Student with a part-time job at a cafe.
• she who would be in the psychographics group
“Mainstreamers”
• She is in education in late year of High school.
• She is always happy and bubbly.
• Abbie reads the magazine because she is a musician herself and want
to be inspired by the artists/bands.
3. Income
• Likely to have a reasonable amount of disposable income.
• Likely to get money from parents or part time work in cafes and
restaurants.
• Her family is Middle class
• Lives in a massive house which her parents and family.
• Friends in the similar middle class background
• A massive Bedroom with all the new technologies in it. Have all the
new apple products like laptop, computer, phone, mp3, ipod etc.
4. Buying Habits
Disposable Income likely to spend it on…
• Music
• Magazines
• Make up
• Clothes
• Shoes
• Cocktails
• Food
• Festival tickets
5. 5
Loyalty To Brands
Fashion & styling:
• H&M, New Look, Superdry, Holister,
converse, ann sumers, vans, Online shopping
websites, loreal, Chanel and Mac.
Lifestyle:
• Pimms, woohoo cocktails, Maccies, Costa,
KFC, MC Donalds, Pizza hut and Starbucks.
• Media:
• Ticket master, Apple, Samsung, Odeon,
cineworld, we <3 music, top of the pops and
heat
6. 6
Media Interests
• Likely to have a lot of friends in different age
groups. She communicates with them on website
such as Facebook, Twitter, Instagram for example.
• Likely to have a blog and recently
check that. Likely to scroll
through tumblr and share there
images and thoughts.
• Strong interest in the music scene, likely
to use ticket master and other websites
where they could purchase festival and
concert tickets. Uses websites like WE7 to
keep up today with the uk’s top 40 chart.
Also uses websites like youtube to listen
to the music of her chose.
7. 7
Music Interests
Preferred artists/bands:
• One Direction
• Olly Murs
• Cher Lloyd
• Take that
• Taylor Swift
• Katy perry
• Beyonce
• Niki minaj
• Rihanna
• Ed Sheeran
• Jessie J
8. 8
Desired lifestyle
• Always happy and smiling. Try's to please and be
friends with everyone.
• Wears bright colourful clothes that are very
mainstream but all designer such a holister and
superdry.
• Not very opinionated but can be some times. Has a
massive friendship group and there favourite
hobbies are chilling with there friends and
shopping.
• Very dramatic love to be in the spotlight, a real
drama queen.
