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Allan Paivio and Dual Coding Theory Eric Langhorst – Walden University – EdD Student – September 2009 EDUC – 8140 – 7  -  “Leadership for Today’s Schools” Instructor – Jerita Whaley
Allan Paivio ,[object Object],[object Object],[object Object]
Origins of Theory ,[object Object],[object Object],[object Object]
Audio Channel Visual Channel
Dual Coding Theory ,[object Object]
Example ,[object Object]
Anderson & Bower (1973) ,[object Object]
Stone & Glock (1981) ,[object Object],[object Object]
Levie & Lentz (1982) ,[object Object],[object Object]
Mayer & Sims (1994) ,[object Object],OR X
Idea #1 ,[object Object],TEXT
Idea #2 ,[object Object],TEXT TEXT TEXT TEXT TEXT
Idea #3 ,[object Object],[object Object]
Idea #4 ,[object Object]
Implications ,[object Object]
References ,[object Object],[object Object],[object Object],[object Object],[object Object]

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