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Web of Things

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Explore the web of things and the future of search as we look into social media, predictivity and where businesses will evolve in the next 10 years.

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Web of Things

  1. 1. @duaneforrester Bing Webmaster Tools Speaks at shows, runs forums and blog, provides guidance on new WM tools www.bing.com/toolbox/webmasters Does he have a clue? 14+ years as an inhouse SEO; ran seo at MSN; has helped GM, Disney, GAP, Walmart + http://www.linkedin.com/in/dforrester And this helps me how? Blogging since 2001; owns 150 domains; runs several websites of his own http://twitter.com/DuaneForrester what does duane do at bing Your data, always fully provided.
  2. 2. Content Social User Experience Link Building SEO Your data, always fully provided.
  3. 3. Your data, always fully provided.
  4. 4. 5 DEVICES PLATFORMS SERVICES REAL-TIME SOCIAL LOCAL &MOBILE COMMERCE There areover atrillion pages online, from ~700 million sites Weneed tocrawl them alltoseeifthey’re worth indexing Tocrawl aURL costsroughly apenny…a little less, infact Your data, always fully provided.
  5. 5. UNDERSTANDING THE WEB UNDERSTANDING THE USER Reorganize the Web for Task Completion Your data, always fully provided.
  6. 6. Not just browser, but devices, services and social networks Not just mouse and keyboard, but also voice, touch, gesture & vision Creation of new information via social graph and geospatial index Information Architecture Interaction Model Entry Points Reinventing SearchAcross 3 Dimensions Your data, always fully provided.
  7. 7. Your data, always fully provided.
  8. 8. Your data, always fully provided.
  9. 9. • Build social followers & fans organically • Wall posts/tweets with links are perceived as more credible and useful • Get the basics of SEO covered, then focus on content • Its worth repeating: unique, compelling content still works Your data, always fully provided.
  10. 10. • So you want more shares for your content, do you? Try these ideas. • Create lists: people love to consume content in list-form. Its quick, easy and simple. • Use hooks: ego, humor, anger, contrarian – be careful with them, but when used well, they are highly effective. • Participate in communities: when you are valued member of a community, the community supports you. • Share others’ information: people love when what they share gets shared itself. Share from trusted sources. • Ask questions: your followers will love the interaction and it’ll grow your following as others engage. Your data, always fully provided.
  11. 11. Rising Expectations Constraints, Opportunities
  12. 12. Schema.org and Other Languages
  13. 13. Core Strategies Op. Strategies Tactics
  14. 14. Trusted RSS feeds Copy & Paste AUTOMATED AUTOMATED MANUAL
  15. 15. www.bing.com/webmaster www.hootsuite.com tapbots.com/software/tweetbot/ www.echofon.com/ statigr.am/ inst.me/ www.curalate.com/ www.evernote.com www.ifttt.com www.trackur.com www.sprinklr.com/ www.visibletechnologies.com/ www.socialmention.com mehdoh.com/ Your data, always fully provided.
  16. 16. http://socialmediatoday.com/julie- blakley/1516266/7-brands- getting-creative-vine Your data, always fully provided.
  17. 17. http://elastic.io/abou t.html • https://zapier.com/# • Zapier is more user friendly than IFTTT, though IFTTT has better channel choices. Your data, always fully provided.
  18. 18. Alexa.com Board Reader Sysomos Facebook Insights Follower Wonk Google Insights How Sociable Ice Rocket trends Buffer • Klout • Peerindex • Kred • Mention Map • Social Mention • Statigram • Twitter Counter • Tweetreach • Visual.ly Your data, always fully provided.
  19. 19. Your data, always fully provided.

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