5. Griffith-Social-Media-Platforms

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Griffith College - Overview of Social Media Platforms

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5. Griffith-Social-Media-Platforms

  1. 1. Social Media Platforms Keith Feighery
  2. 2. Platforms
  3. 3. Key Platforms for Customers • Social/Professional Networks – Facebook, LinkedIn, MySpace (Main ones in US and Europe) • Blogging/Micro-Blogging/Lifestreaming – Wordpress, Blogger, TypePad, Twitter, Posterous, Tumblr • Video, Audio & Photo sharing – YouTube, Vimeo, Blip etc.. – Flickr, Photobucket, TwitPic, YFrog • Mobile – Foursquare, Facebook, Twitter, Yelp • Bookmarks/Sharing – Delicious, StumbleUpon, Digg, Google Profils
  4. 4. Irish Facebook Pages
  5. 5. Business Pages
  6. 6. Bars - Facebook
  7. 7. Irish Political Parties
  8. 8. Charities & Not for Profit
  9. 9. Facebook and The Big Brands
  10. 10. Victorias Secrets
  11. 11. TOMS Shoes
  12. 12. 1800Flowers.com
  13. 13. Red Bull
  14. 14. The Rise of Facebook
  15. 15. • Internet users spend 9.9 percent of their time perusing Facebook compared to 9.6 for Google Sites (YouTube, Gmail, Search, Etc..) • In 2009 Facebook accounted for less than five percent of overall time spent online in the U.S., and today it accounts for 10 percent
  16. 16. Online Shoppers Active Social Media
  17. 17. Numbers of Brands Followed
  18. 18. More Likely To Buy After Liking
  19. 19. Reasons you Liked
  20. 20. Best Time To Engage on Facebook
  21. 21. Breakdown of Conversations
  22. 22. Daily Activity
  23. 23. Per Hour Breakdown of Activity
  24. 24. Highest Vs Lowest Activity
  25. 25. Blogging
  26. 26. Blogging • Interactive B2B and B2C communication platform • Effective way of building community and improving SEO • Common Blogging Platforms – WordPress, Type Pad, Blogger • Excellent way of provding thought leadership – Publish professioanl content which is of interest to you and community • Can be used to educate, inform and entertain readers • Opportunity for organisation to use an informal communication style – Show human face of organisation • Participate in wider conversations, build community and dialogue with prospectives – Leave comments, interact, promote interest, etc.. • Search Engines – Regularly updated content – Build Links – Develop Keyword strategies
  27. 27. Blogs
  28. 28. Blogs
  29. 29. Blogging Tips • Connect to your most important keywords. – Important for Search Engine Optimisation • Grow the number of influential referral sites. – Critical to get authoritative inbound links to your site • Create outbound links using relevant anchor text – Be generous with links to other blogs and websites and others will return the favor and build your traffic for you. • Understand the location of your audience. – Comparing the geographical distribution of your blog to your company’s website should give you a sense of whether your blog is hitting with the same areas of the world as your website. It could also reveal potential new areas of focus for your salespeople. • Measure endurance. – Measure return visitor and length of time spent on site
  30. 30. Blogging Tips cont. • Find and nurture your most important readers and constituents – Make sure you respond to key people – thos who subsribe and comment • Use Twitter and Facebook to promote blog – If Twitter isn’t one of your highest-ranking referral sites, you’re not using it properly. – Monitor conversations on both Facebook and Twitter • Use URL shorteners to gauge subject interest. – UseURL shortener like bit.ly within a Tweet, you can track how many people click on the content link you offer in your tweets (Use Vanity Urls) • Build cross-referencing across social media tools. – No social media tool is an island. Tools should cross-reference each other – But don’t necessarily re-publish the same content on each platform • Embed and measure calls to action. If we can get people to a landing page, we should. –
  31. 31. Twitter
  32. 32. Twitter • Excellent B2B networking tool • Great potential for building relationships – Directly with customers – Good examples Beaut.ie, Blacknight.ie, kogibbq • Good listening tool – What is being said about you and most importantly are you hearing it? • Easy to engage with customers – Reach out to them and resolve issues and improve service to them – Opportunity to convey a personal dimension rather than marketing speak • Has become mainstream over 2009/2010 – 1400% growth over past 12 months
  33. 33. Twitter Clients
  34. 34. Big Biz
  35. 35. Small Biz
  36. 36. Journalists
  37. 37. Useful Small Biz Resources
  38. 38. Review Sites
  39. 39. Yelp
  40. 40. Photosites
  41. 41. Photosharing Sites
  42. 42. Video Sites YouTube, Vimeo, Blip.tv
  43. 43. Video Sites • Very useful marketing tool – Old Spice, Tippex, Blendtec etc.. – User-generated content • Run competitions for customers to build content (see Pat The Baker example) • Best Job in the World etc.. • Extending digital footprint and brand-building purposes – Create engaging content, tag videos with keywords and distribute on a wide network – Post all content and video blogs on your website and distribute on free video sharing sites
  44. 44. Video Sites
  45. 45. LinkedIn
  46. 46. Professional Networking
  47. 47. Social Bookmarking, RSS and Sharing
  48. 48. Social Bookmarking & RSS • Add Bookmark Buttons to sites – Sociable, AddThis, Share are widely used • Link all social profiles from website – Twitter, Facebook, FriendFeed, GetSatisfaction.com, YouTube, MySpace, Bebo, Slideshare.net etc. • Ensure that RSS is enabled – Feedburner, GoogleReader, MyYahoo, NetVibes • Add rating and individual bookmark buttons – Digg, Technorati, Reddit, StumbleUpon, Delicious • Yahoo Pipes – RSS and Lifestream aggregator
  49. 49. Bookmarking, Sharing & RSS
  50. 50. Mobile Apps
  51. 51. Mobile PhotoApps

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