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1. Link Popularity FAQ

2. Building links doesn't always have to be so stressful.
Many sites tell you that they'll increase your links by
1000 overnight if you spend $39.99! I'm here to tell you,
it's not the quantity, it's the quality.

3. Although quality does help, it's hard to judge what is
quality and what isn't. The first comes first, reciprocal
links aren't all that great, so don't spend hours upon
hours of sending hopeless spam mails to sites who, if
you had good content, would link to you for free.

4. The best way to gain links quickly is article submission.
One article, if well written and of high quality, can
generate 10-15 links. Think of the possibilities! Write
one article a day for a week and you may end up with
100 links. And that is, 100 non-reciprocal links.

5. Why are non-reciprocal links so important?

6. Well, I will tell you. Search engines, such as Google and
Yahoo!, are now counting reciprocal links for less. There
is even speculation of the recent update that Yahoo! is
penalizing sites which have links pages.

7. Even if this were not the case, non-reciprocal links are
more important for one reason, visitors. Visitors don't
like to see sites with worthless links to websites they
don't want. Why have a link to a travel website if you
are in entertainment (besides the obvious, but you get
the point)? Even if you do have a reciprocal link to a site
which is your competitor you may lose visitors by giving
them a higher link popularity.

8. Should I not link to anyone then?

9. No. In fact, you should link to as many authoritative sites
as possible (authoritative sites are sites which are
ranked 1 or 2 throughout your genre).

10. Links are very important on every site. Don't just give
them away, choose carefully. Link to authoritative sites
with great content you know your visitors will
appreciate. Just ask yourself, "If the links are not for the
visitors use, what use are they then?"

11. So, I've done the whole article submission thing, what
other ways can I gain link popularity?

12. Directories and great content. Content is king and is
becoming more-so with the evolution of Search Engines.
When a site owner finds an article useful he or she
generally places a link to it, even if it is just a blog, it's
still a link. But whatever you do, don't do the silly thing
and spam blogs, that will only get you banned.

13. Directories are also a major part. If you can write a great
description and have an editor in your field at
DMOZ.org, submit it and forget it. Either you will get in
or you won't. If there isn't an editor, try becoming one.
It will only take a few hours of your time, just don't get
too hopeful.

14. If you can't get in DMOZ, don't worry, there are tons of
other useful directories out there. Tons of FREE
directories. Don't spend $10-$20 on a directory
submission unless you know they are worth it and can
generate quality traffic. Google and others are starting
to crack down on directories who require a fee in order
to get listed.

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