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Twitter Tools For Strategic Marketing


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From WebCom Montreal '09
You’re representing a brand on Twitter and know the basics, but don’t feel you’re getting the most out of its potential. Learn which 3rd party applications will enhance your experience to give you real value and market intelligence from Twitter.

In this session we’ll look at the top Twitter Tools to help you manage corporate tweets, analyze sentiment, track opinions, conduct market research, find influencers, monitor brand mentions, track trends in real-time and more. Put more power behind your strategic marketing and increase your ROI with Twitter Tools.

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Twitter Tools For Strategic Marketing

  1. 1. WebCom Montréal - October 22, 2009 TWITTER TOOLS For Strategic Marketing Presented by: Adele McAlear @AdeleMcAlear
  2. 2. I <3 Twitter Joined Twitter April 27, 2007
  3. 3. Basics
  4. 4. Rationale
  5. 5. Now What? track research monitor find manage analyze + more…
  6. 6. It’s the apps… …that give Twitter power
  7. 7. Multiple Users •Who’s tweeting on the account? •Indicate in bio, landing page, initials •Discuss parameters of Tweeting •Personal > not too personal •Business > not confidential •Conversational > not broadcast •Quality > not spam •Practicalities of account management •Follow-backs, DMs, email notifications
  8. 8. Multiple Accounts •Downloadable Clients •Multiple accounts •Groups / Lists •Facebook support
  9. 9. Multiple Accounts •Web-based •Multiple Accounts - Users •Assign Tasks / Workflow •Monitor Brand Mentions TIP: Clients Ranked by Use
  10. 10. URL Shorteners TIP: Set up your own shortener protect against broken links
  11. 11. Social Bars
  12. 12. URL Tracking
  13. 13. Who’s There?
  14. 14. Do You Follow? Twibes TweepML Twellow WeFollow Mr. Tweet Twitter Packs TIP: Beware of self-categorization abuse Twitter Lists are coming… (more at the end)
  15. 15. What?
  16. 16. Say What?!
  17. 17. Say What Again! Sentiment
  18. 18. Say What Again! URLS/Key Word Relevance
  19. 19. I Can’t Hear You! BackType Connect: Social Conversations
  20. 20. Hello? McFly! Alerts: Stay Informed
  21. 21. I iz Tweeting in UR blog Pull Tweets into Your Blog Back Type Connect
  22. 22. I’ve Got Your Back
  23. 23. How Do You Rate?
  24. 24. Your Stats
  25. 25. Really, it’s the apps… …that give YOU power @dacort @swhitley TIP: Can’t find an app that does *just* what you want? Build it!
  26. 26. The Future Game changers for Twitter: •Twitter Lists •Will be more influential than Followers •Will be used for good and evil •Search Engine Integration •Bing + Twitter > search by recent & relevant •Google + Twitter > reply with search results
  27. 27. Thank you! Adele McAlear @AdeleMcAlear Blog: 514.277.5623 Attribution-Noncommercial-Share Alike 2.5 Canada