what does duane do at bing                                    Bing Webmaster Tools                                    Spea...
Success Stories     •     •     •     •     •     •     •     •     •Your data, always fully provided.
Avoid distractionsYour data, always fully provided.
•                               •        •        •                           •        •                           •      ...
Order of Importance        Content          Social     User Experience   Link Building   SEOYour data, always fully provid...
•   Crawlability                                                        •   Content     –   Xml sitemaps                  ...
• Signal of topical authority • Real-time – engines want fresh   content, fast • Integrated social signals influence click...
More than just traces, a collective convo… http://www.facebook.com/notes/facebook- engineering/visualizing- friendships/46...
•   So you want more shares for your content, do you?    Try these ideas.      •   Create lists: people love to consume co...
Trusted RSS feeds                                                AUTOMATED               MANUAL               AUTOMATED   ...
•                             www.bing.com/webmaster        •                               http://www.google.com/webmaste...
Your data, always fully provided.
Bing Webmaster Tools Women 2.0 2013 presentation
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Bing Webmaster Tools Women 2.0 2013 presentation

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Presentation given at the 2013 Women 2.0 c0nference in San Francisco on February 14o

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Bing Webmaster Tools Women 2.0 2013 presentation

  1. 1. what does duane do at bing Bing Webmaster Tools Speaks at shows, runs forums and blog, provides guidance on new WM tools www.bing.com/toolbox/webmasters Does he have a clue? 12+ years as an inhouse SEO; ran seo at MSN; has helped Disney, GAP, Walmart + http://www.linkedin.com/in/dforrester @duaneforrester And this helps me how? Blogging since 2001; owns 150 domains; actively optimizes and monetizes http://twitter.com/DuaneForresterYour data, always fully provided.
  2. 2. Success Stories • • • • • • • • •Your data, always fully provided.
  3. 3. Avoid distractionsYour data, always fully provided.
  4. 4. • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •Your data, always fully provided.
  5. 5. Order of Importance Content Social User Experience Link Building SEOYour data, always fully provided.
  6. 6. • Crawlability • Content – Xml sitemaps – Build based on keyword research – Navigational structure – Down-level experience enhances discoverability – Rich media cautions – Keep out of rich media and images – Graceful degradation – 250 words per page or more – URL structure – Produce new content frequently – Robots.txt – Make it unique – don’t reuse content from other• Site Structure sources – Links – Content management – using 301s to reclaim value from retiring content/pages – URL structure and keyword usage – <LINK> canonical to help engines understand which – Clean URLs – no extraneous parameters page should be indexed and have value attributed to it (sessions, tracking, etc.) – 404 error page management to help cleanse old pages – HTML & XML sitemaps from search engine indexes – Content hierarchy • Links – Global navigation – springs form hierarchy planning + – Plan for incoming & outgoing link generation style of nav (breadcrumb, link lists, etc.) – Rich media – don’t bury links in Javascript/flash – Internal & external link management /silverlight/AJAX – Content selection – planning where to link to• On-Page – Link promotion via social spaces – direct traffic & seo value – Head copy – Managing anchor text properly • Titles – unique, relevant, 60 characters or so long • Descriptions – unique, relevant, grammatically – URL structure can help insert keywords where they are correct, 160 or fewer characters (Google shows up to needed 160 characters) • Social – Body Copy – Build your community • H1, H2 and other H tag usage – Interact often • ALT tag importance & usage – Share useful content • Keyword usage within the content/text – see “Perfectly Optimized Page” image – Be consistent and useful • Anchor text – using target keywords to support other – Grow facebook, twitter, etc. internal pagesYour data, always fully provided.
  7. 7. • Signal of topical authority • Real-time – engines want fresh content, fast • Integrated social signals influence click actions of searchers • Social signals remain only a few of thousands of signals for organic rankingHow users click on your results can impact rankings and when we show cues like yourFacebook friends with results, click rates can be impacted.Your data, always fully provided.
  8. 8. More than just traces, a collective convo… http://www.facebook.com/notes/facebook- engineering/visualizing- friendships/469716398919Your data, always fully provided.
  9. 9. • So you want more shares for your content, do you? Try these ideas. • Create lists: people love to consume content in list-form. Its quick, easy and simple. • Use hooks: ego, humor, anger, contrarian – be careful with them, but when used well, they are highly effective. • Participate in communities: when you are valued member of a community, the community supports you. • Share others’ information: people love when what they share gets shared itself. Share from trusted sources. • Ask questions: your followers will love the interaction and it’ll grow your following as others engage. Your data, always fully provided.
  10. 10. Trusted RSS feeds AUTOMATED MANUAL AUTOMATED Copy & PasteYour data, always fully provided.
  11. 11. • www.bing.com/webmaster • http://www.google.com/webmasters/ • • www.hootsuite.com • tapbots.com/software/tweetbot/ • www.echofon.com/ • • statigr.am/ • inst.me/ • • www.curalate.com/ • www.evernote.com • www.ifttt.com • www.trackur.com • • www.sprinklr.com/ • www.visibletechnologies.com/ • www.socialmention.com • mehdoh.com/Your data, always fully provided.
  12. 12. Your data, always fully provided.

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