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5. DBS_OverviewSocialMediaPlatforms


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Overview of Social Media Platforms for DBS Diploma in Online Marketing, Sales and Digital Strategy

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5. DBS_OverviewSocialMediaPlatforms

  1. 1. Social Media Applications and Case Studies Keith Feighery
  2. 2. Overview • Introduction to each of the key platforms • Case studies and examples of platforms being used • Live demonstration of each platform • Review • Q & A
  3. 3. Platforms
  4. 4. Key Platforms for Customers • Social/Professional Networks – Facebook, LinkedIn, MySpace (Main ones in US and Europe) • Blogging/Micro-Blogging/Lifestreaming – Wordpress, Blogger, TypePad, Twitter, Posterous, Tumblr • Video, Audio & Photo sharing – YouTube, Vimeo, Blip etc.. – Flickr, Photobucket, TwitPic, YFrog • Mobile – Foursquare, Facebook, Twitter, Yelp • Bookmarks/Sharing – Delicious, StumbleUpon, Digg, Google Profils
  5. 5. Jameson Ad
  6. 6. Irish Facebook Pages
  7. 7. Business Pages
  8. 8. Irish Political Parties
  9. 9. Charities & Not for Profit
  10. 10. Twitter
  11. 11. Twitter • Excellent B2B and B2C networking tool • Great potential for building relationships – Directly with customers – Good examples,, kogibbq • Good listening tool – What is being said about you and most importantly are you hearing it? • Easy to engage with customers – Reach out to them and resolve issues and improve service to them – Opportunity to convey a personal dimension rather than marketing speak • Has become mainstream over 2009/2010 – 1400% growth over past 12 months
  12. 12. Twitter
  13. 13. Journalists
  14. 14. Useful Resources
  15. 15. Small Biz
  16. 16. Blogging
  17. 17. Blogging • Effective way of building community and improving SEO • Common Blogging Platforms – WordPress, Type Pad, Bloggers, Blogspot • Excellent way of engaging with readers – Inform followers what is of interest to you • Can use an informal style – Show human face of organisation • Participate in wider conversations – Leave comments, interact, generate interest, etc.. • Search Engines – Love regularly updated content • Now MNCs are encouraging employees to Blog and engage with social media – IBM, Dell, Intel and Cisco
  18. 18. Blogs
  19. 19. Blogs
  20. 20. Blogging Tips • Connect to your most important keywords. – Important for Search Engine Optimisation • Grow the number of influential referral sites. – Critical to get authoritative inbound links to your site • Don’t forget the outbound links. – Be generous with links to other blogs and websites and others will return the favor and build your traffic for you. • Understand the location of your audience. – Comparing the geographical distribution of your blog to your company’s website should give you a sense of whether your blog is hitting with the same areas of the world as your website. It could also reveal potential new areas of focus for your salespeople. • Measure endurance. – Measure return visitor and length of time spent on site
  21. 21. Blogging Tips cont. • Find and nurture your VIPs. – Make sure you respond to key people – thos who subsribe and comment • Use Twitter for blog PR. – If Twitter isn’t one of your highest-ranking referral sites, you’re not using it properly. • Use URL shorteners to gauge subject interest. – UseURL shortener like within a Tweet, you can track how many people click on the content link you offer in your tweets. • Build cross-referencing across social media tools. – No social media tool is an island. All tools should cross-reference each other – don’t necessarily re-publish the same content on each platform • Embed and measure calls to action. If we can get people to a landing page, we should. –
  22. 22. Video Sites YouTube, Vimeo,
  23. 23. Video Sites • Very useful marketing tool – Old Spice, Tippex, Blendtec etc.. – User-generated content • Run competitions for customers to build content (see Pat The Baker example) • Best Job in the World etc.. • Extending digital footprint and brand-building purposes – Create engaging content, tag videos with keywords and distribute on a wide network – Post all content and video blogs on your website and distribute on free video sharing sites
  24. 24. Video Sites
  25. 25. Photosites
  26. 26. Photosharing Sites
  27. 27. LinkedIn
  28. 28. Professional Networking
  29. 29. Social Bookmarking, RSS and Sharing
  30. 30. Social Bookmarking & RSS • Add Bookmark Buttons to sites – Sociable, AddThis, Share are widely used • Link all social profiles from website – Twitter, Facebook, FriendFeed,, YouTube, MySpace, Bebo, etc. • Ensure that RSS is enabled – Feedburner, GoogleReader, MyYahoo, NetVibes • Add rating and individual bookmark buttons – Digg, Technorati, Reddit, StumbleUpon, Delicious • Yahoo Pipes – RSS and Lifestream aggregator
  31. 31. Bookmarking, Sharing & RSS
  32. 32. Mobile Apps
  33. 33. Mobile PhotoApps