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Pubcon Vegas '13 - The Web of Things


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Review of the Web of Things, how social influences search and where search is evolving in the future. We cover entities, actions and showcase a TON of useful tools.

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Pubcon Vegas '13 - The Web of Things

  1. 1. what does duane do at bing Bing Webmaster Tools Speaks at shows, runs forums and blog, provides guidance on new WM tools Does he have a clue? 15 years as an inhouse SEO; ran seo at MSN; has helped GM, Disney, GAP, Walmart + @duaneforrester And this helps me how? Blogging since 2001; owns 150 domains; runs several websites of his own
  2. 2. Content Social User Experience Link Building SEO
  3. 3. To crawl a URL costs roughly a penny…a little less, in fact There are over a trillion pages online, from ~ 700 million sites We need to crawl them all to see if they’re worth indexing REAL-TIME DEVICES SOCIAL PLATFORMS LOCAL & MOBILE COMMERCE SERVICES 6
  4. 4. Reorganize the Web for Task Completion UNDERSTANDING THE USER UNDERSTANDING THE WEB
  5. 5. Reinventing Search Across 3 Dimensions Information Architecture Creation of new information via social graph and geospatial index Interaction Model Not just mouse and keyboard, but also voice, touch, gesture & vision Entry Points Not just browser, but devices, services and social networks
  6. 6. • Build social followers & fans organically • Wall posts/tweets with links are perceived as more credible and useful • Get the basics of SEO covered, then focus on content • Its worth repeating: unique, compelling content still works
  7. 7. • So you want more shares for your content, do you? Try these ideas. • Create lists: people love to consume content in list-form. Its quick, easy and simple. • Use hooks: ego, humor, anger, contrarian – be careful with them, but when used well, they are highly effective. • Participate in communities: when you are valued member of a community, the community supports you. • Share others’ information: people love when what they share gets shared itself. Share from trusted sources. • Ask questions: your followers will love the interaction and it’ll grow your following as others engage.
  8. 8. Rising Expectations Constraints, Opportunities
  9. 9. and Other Languages
  10. 10. Core Strategies Op. Strategies Tactics
  11. 11. AUTOMATED Trusted RSS feeds MANUAL Copy & Paste AUTOMATED
  12. 12.
  13. 13. t.html • • Zapier is more user friendly than IFTTT, though IFTTT has better channel choices.
  14. 14.
  15. 15. Board Reader Sysomos Facebook Insights Follower Wonk Google Insights How Sociable Ice Rocket trends Buffer • • • • • • • • • Klout Peerindex Kred Mention Map Social Mention Statigram Twitter Counter Tweetreach