The Internet of Things is here. Walk through this presentation and see how today's search is impacted by entities, markup and social media. Understand the basics needed to succeed in this evolving landscape. Learn what to avoid.
Exponential scaleMichioKaku – physicist – humans think in linear scales, but in reality it advances exponentially.
Bing is stitching together the pieces of the digital web to reassemble them into coherent objects. (iotw, an airplane has thousands of characteristics, but those characteristics are spread out on sites across the web. Some sites might have the plane’s length, another has the seating capability, another has safety record.) The challenge is to scour each of these sites, understand they are talking about the same plane, and ‘rebuild’ the physical object in digital so Bing can understand what it is, and what it can be used for. (imagine you want to know the largest aircraft with the fewest engine failures, with the above scenario, Bing could do it).
Refer to this article for more details on each item in the list: http://prdaily.com/Main/Articles/10711.aspx The list on that page is older – I’ve removed dead links and added a couple new ones to this current list.
Wavefront Wireless Summit 2014
what does duane do at bing
Bing Webmaster Tools
Speaks at shows, runs forums and
blog, provides guidance on new WM
Does he have a clue?
15 years as an inhouse SEO; ran seo at MSN;
has helped GM, Disney, GAP, Walmart +
And this helps me how?
Blogging since 2001; owns 150 domains;
runs several websites of his own
Reorganize the Web for Task Completion
Reinventing Search Across 3 Dimensions
Creation of new
information via social
graph and geospatial
Not just mouse and
keyboard, but also
voice, touch, gesture &
Not just browser, but
devices, services and
• Build social followers & fans organically
• Wall posts/tweets with links are
perceived as more credible and useful
• Get the basics of SEO covered, then
focus on content
• Mark up your content
• Mobile = responsive design
• Its worth repeating: unique, compelling
content still works
So you want more shares for your content, do you?
Try these ideas.
Create lists: people love to consume content in
list-form. Its quick, easy and simple.
Use hooks: ego, humor, anger, contrarian – be
careful with them, but when used well, they are
Participate in communities: when you are
valued member of a community, the community
Share others’ information: people love when
what they share gets shared itself. Share from
Ask questions: your followers will love the
interaction and it’ll grow your following as