Intro To Blogging For Nonprofits And Libraries


Published on

You can hear recorded webinar and view the slides by clicking the links on the right. Additional questions will be answered in the Emerging Technologies Forum.

Published in: Technology
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • Every library, whether public, academic or corporate is answerable to its patrons. Blogs are outreach, problem solving, and patron feedback all in one...
  • Every library has something in their collection that can change someone's life if they only knew about it. And every library is going awesome stuff that deserves more attention. What are YOU doing to let everyone know about your collections and your services? How could a blog figure into your communication avenues?
  • Blogging gives libraries the ability to reuse information in structured ways...what librarian wouldn't love that? RSS gives you the ability to embed the information elsewhere, feed automatically updating sections of your webpages, push information out via email, etc.
  • Intro To Blogging For Nonprofits And Libraries

    1. 1. Intro to Blogging for Nonprofits & Libraries Audio is only available by calling this number: Conference Call: 866-740-1260 Access Code: 6339392 Sponsored by
    2. 2. Using ReadyTalk <ul><li>Chat & raise hand </li></ul><ul><li>Mute = *6, Unmute = *7 </li></ul><ul><li>If you lose your internet connection, reconnect using the link emailed to you. </li></ul><ul><li>If you lose your phone connection, r e-dial the phone number and re-join. </li></ul><ul><li>ReadyTalk support: 800-843-9166 </li></ul>
    3. 3. You are being recorded… <ul><li>This seminar will be available on the TechSoup website along with past webinar presentations: </li></ul><ul><ul><li> </li></ul></ul><ul><li>You will receive a link to this presentation after. </li></ul><ul><li>Twitter hashtag: #tstblog </li></ul><ul><li>Ask follow-up questions in the Emerging Technologies Forum: </li></ul><ul><ul><li> </li></ul></ul>
    4. 4. Facilitator: Becky Wiegand ( TechSoup) Presenters: Allyson Kapin, Care2 Jason Griffey, Library Blogging Intro to Blogging for Nonprofits & Libraries Sponsored by
    5. 5. Today’s Speakers Answering chat questions: Laura Newton, TechSoup volunteer Becky Wiegand TechSoup Jason Griffey Author, Library Blogging Allyson Kapin Care 2’s Frogloop Blog
    6. 6. Webinar Objectives <ul><li>Definitions </li></ul><ul><li>Benefits of Blogging for Nonprofits </li></ul><ul><li>Benefits of Blogging for Libraries </li></ul><ul><li>Considerations Before Starting </li></ul><ul><li>Overview of Tools </li></ul><ul><li>Best Practices and Tips </li></ul><ul><li>Favorite Blogs </li></ul><ul><li>More Resources </li></ul><ul><li>Q&A </li></ul>
    7. 7. What Is a Blog? “ A blog is a web page (usually) written in a programming language, where the content of the site is stored in a metadata-rich format, and the presentation of the content is (usually) in a reverse chronological order. Each piece of content is (usually) the product of a single author, and the content is updated regularly. The page in question (usually) has some form of social component, whether through comments, trackback, or other mechanism of communicating content or feedback.”                                                  -- Library Blogging
    8. 8. What Are the Benefits of Blogging for Nonprofits?
    9. 9. Communicate. Stand Out. <ul><li>Direct communications with your base of supporters, potential supporters, the press and influentials, and decision makers such as political representatives and staff. </li></ul><ul><li>Don’t get lost in the shuffle. Your opposition or competition probably has a blog. You should too! </li></ul><ul><li> </li></ul>
    10. 10. Tell Your Story with Your Voice <ul><li>Easy and cost-effective way to share latest news, tell your story, solicit feedback and foster discussion. </li></ul><ul><li>Gives your nonprofit a distinct voice within a movement and can distinguish you from other nonprofits working on similar issues. </li></ul><ul><li> </li></ul>
    11. 11. Brand Your Mission <ul><li>Build brand recognition around your mission. </li></ul><ul><li> </li></ul>
    12. 12. Deliver Fresh Information <ul><li>Integrate a blog feed on your organization’s homepage. It’s an excellent way to freshen up your homepage and make it dynamic. </li></ul><ul><li>RSS (Real Simple Syndication) feeds allow you to automatically deliver updates. </li></ul><ul><li> </li></ul>
    13. 13. What Are the Benefits of Blogging for Libraries?
    14. 14. build your audience
    15. 15. share your secrets
    16. 16. remix your world
    17. 17. Considerations for Getting Started
    18. 18. Getting Started: Goals & Staff <ul><li>Define Your Goals Upfront! </li></ul><ul><ul><li>Identify your target audience. </li></ul></ul><ul><ul><li>Define the unique information you want to use your blog to deliver. </li></ul></ul><ul><ul><li>Publishing schedule: Can you provide information quickly and regularly? </li></ul></ul><ul><li>Staff Commitment </li></ul><ul><ul><li>Options: Designate Blogger-In-Chief, periodic guest posts, rotating staff contributions. </li></ul></ul><ul><ul><li>Aim for three short posts per week to keep the blog fresh. </li></ul></ul><ul><li>Who Should Be Blogging? </li></ul><ul><ul><li>People that truly understand your organization’s mission, issues, and agenda. </li></ul></ul><ul><ul><li>Guest bloggers: Board members, allies, partners, etc. </li></ul></ul>
    19. 19. Getting Started: Voice <ul><li>Tone depends on your target audiences. For example, if you have: </li></ul><ul><li>Young, tech-savvy online communications practitioner audience? Professional voice with some personality and spunk. </li></ul><ul><li>Policymaker audience? Research-based tone. </li></ul><ul><li>Community members including teens and children? Straightforward, non-sarcastic, age-appropriate. </li></ul>
    20. 20. Getting Started: Comments, Security <ul><li>Do you want to allow comments? Moderated or anonymous? </li></ul><ul><li>If you work on controversial topics, do you want to keep identities of your bloggers concealed? </li></ul><ul><li>How can you ensure your blog doesn’t get hacked or become a spam repository? </li></ul><ul><li>Do you need a disclaimer stating that your bloggers have their own opinions? What standards apply for staff, volunteer, intern, or board members who blog for you? </li></ul>
    21. 21. What Tools Fit Your Needs?
    22. 22. Tool:
    23. 23. Tool:
    24. 24. Tool:
    25. 25. Tool:
    26. 26. Tool:
    27. 27. Tool: FeedBurner and Readers
    28. 28. Microblogging
    29. 29. Best Practices & Tips Sponsored by
    30. 30. Best Practices & Tips <ul><li>Blogs should be easily scannable. Use bullets to display lists. </li></ul><ul><li>Frame your post around key sections that illustrate your points with bold headlines. </li></ul><ul><li>Use pull quotes strategically such as to highlight a very compelling comment or good stat. </li></ul><ul><li> </li></ul>
    31. 31. Best Practices & Tips <ul><li>Layout: Display several posts on the main page using excerpts and associated image so web visitors can get a quick synopsis of your latest articles. </li></ul><ul><li>Length of Posts: 500- 750 words or less is a good framework. If it’s longer, divide into a two-part post. </li></ul><ul><li>Search Engine Marketing: To increase your search engine rankings, use keywords that relate to your nonprofit’s issue. A keyword-oriented blog can increase your chances of higher search rankings which means more traffic to your blog. </li></ul><ul><li> </li></ul>
    32. 32. Promoting Your Blog <ul><li>RSS Feeds: Give visitors opportunities to subscribe to your blog’s RSS feed. </li></ul><ul><li>Add This: Encourages users to promote blog posts - </li></ul><ul><li>Social Networks: Promote key articles to colleagues, listservs, reporters, your followers on social networks like Twitter and Facebook. </li></ul><ul><li>Post Comments: Comment on blogs who are discussing similar topics. </li></ul>
    33. 33. Top Picks: Allyson’s Favorite Nonprofit Blogs Tone and Voice: NTEN (Nonprofit Technology Network) - http:// Nonprofit Online Communications: Care2’s Frogloop - http:// Connection Café - http:// / Epolitics - Techsoup Blog – Social Media: Beth Kanter - http:// / Care2’s Frogloop - http:// Compelling Blog Design: 350 - , deals with climate change Carrots Creative - http:// / , communications firm.
    34. 34. Top Pick:
    35. 35. Top Pick:
    36. 36. Top Picks: Jason’s Favorite Library Blogs <ul><li>Skokie Public Library Blogs - </li></ul><ul><li> - The Answer </li></ul><ul><li> - The Bookshelf, and more! </li></ul><ul><li>Topeka & Shawnee County Public Library - </li></ul><ul><li>The Public Library of Charlotte & Mecklenburg County - (internal blog) </li></ul><ul><li>Pattern Recognition – </li></ul><ul><li>ALA Techsource - </li></ul><ul><li>TechSoup for Libraries Blog – </li></ul>
    37. 37. Top Picks:
    38. 38. Top Picks:
    39. 39. Top Picks:
    40. 40. Questions? Submit your questions using the chat box.
    41. 41. <ul><ul><li>Contact Allyson: </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li>Email: [email_address] </li></ul></ul><ul><ul><li>Twitter: @womenwhotech,@radcampaign, @care2frogloop </li></ul></ul><ul><ul><li>Contact Jason: </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>griffey on Twitter, delicious, flickr, friendfeed, just about everywhere </li></ul></ul><ul><ul><li>google voice - 423-443-4770 </li></ul></ul><ul><ul><li>links/photos available at: </li></ul></ul>
    42. 42. Continue the Discussion… <ul><ul><li>Thanks to our presenters, Allyson and Jason! </li></ul></ul><ul><ul><li>Thanks to Laura Newton for managing the chat! </li></ul></ul><ul><ul><li>Twitter hashtag #tstblog </li></ul></ul><ul><ul><li>Ask follow-up questions in the Emerging Technologies Forum: </li></ul></ul><ul><ul><ul><li> </li></ul></ul></ul>
    43. 43. Get the Most Out of TechSoup <ul><ul><li>At TechSoup, you’ll find a range of technology services to help your nonprofit: </li></ul></ul><ul><ul><ul><li>Read helpful articles in our Learning Center </li></ul></ul></ul><ul><ul><ul><li>Get latest news and event info from the TechSoup Blog </li></ul></ul></ul><ul><ul><ul><li>Request donated software , hardware, and online services </li></ul></ul></ul><ul><ul><ul><li>Join our community forums to learn from your colleagues </li></ul></ul></ul><ul><ul><ul><li>Browse upcoming events and conferences </li></ul></ul></ul>
    44. 44. Thanks to Our Webinar Sponsor! ReadyTalk offers dedicated product demos for TechSoup organizations 4 times per week: Monday   1:00 pm Mountain Standard Time (MST) Wednesday   9:00 am MST Thursday   1:00 pm MST Friday   9:00 am MST For more information:
    45. 45. Thank you! Please complete the post-event survey. For more information contact: Becky Wiegand [email_address]