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Building the
Digital Branch
 designing effective
 library websites
                         David Lee King
   Topeka & Shawnee County Public Library
                       davidleeking.com
Defining the
Digital Branch
about the library    no collection

      traditional website

no staff            no interaction

           no meetings
it’s about the library...

 it's not THE library
digital branch...
building
             staff

collection
              community
a digital branch has...


    building
a digital branch has...


       staff
real staff




                   http://flickr.com/photos/freedryk/2170438778/
            http://flickr.com/photos/osuvalleylibrary/523383761/
         http://flickr.com/photos/olympiclibrarian/303827560/in/
                                       set-72157600282345979/
a digital branch has...


   collection
real collection




http://flickr.com/photos/lollyknit/2154242047/
http://flickr.com/photos/chrisbrogan/2704762582/
a digital branch has...


  community
real community
a digital branch
is the actual library,
          just online
A Guide to
 Usability
What is usability?
Creating your test: Questions
• figure out what to test
• create a question that tests that
• write specific questions
Test Description
• “The goal of this study is to evaluate how
  people find information using our website. I
  will ask 15 questions and would like you to
  think out loud while looking for the answer. I
  will time you, and will stop you after 3 minutes
  have passed. Don’t worry if you can’t find the
  answer every time–we are testing our Web
  site, not you! Each answer can be found
  using the library’s Web site. The test should
  take no more than 20 minutes. Do you have
  any questions?”
Volunteers
Administer the test
• Think of this step as the consumer
  “taste test”
• Administering the test is the easiest
  part of a usability study.
• read the explanation, whip out your
  stopwatch, and say “go.”
Analyzing
the test
Here are some common types of
problems you’ll find:
• Wording Problems
• Design Problems
• Complete your usability test, redesign,
  and then … do it all again.
flickr.com/photos/dunk/152121217/




Live Card
 Sorting
handout #1
Q&A Time!
Gathering Info
 & Planning
handout #2
how I
   mindjet
summarize
findings
Q&A Time!
Building it!
handout #3
sitemap pic
Sitemap
here - what
to do with it
Creative Brief
- Purpose
- Goals
- Primary Audience
- Why viewers use section
- Tasks section accomplishes
- Content requirements
- Functionality requirements
mockup pic &
explanation
touching base
with everyone
          flickr.com/photos/armgov/4618925191/
release date

         flickr.com/photos/heartrush/376989166/
Q&A Time!
What’s Next?
the day after
Opening Day
web analytics
rinse,
repeat
         flickr.com/photos/eszter/340295962/
Q&A Time!
Creating
Community
  Online
flickr.com/photos/thecrazyfilmgirl/3248283617/
flickr.com/photos/ky_olsen/3133347219/
listen for ...

flickr.com/photos/carbonnyc/1359721335/
how to listen

           flickr.com/photos/lanuiop/401252404/
flickr.com/photos/jliba/3496259672/




                                     friending
flickr.com/photos/travelinlibrarian/3424301792/




    start
conversations
multimedia

         flickr.com/photos/travelinlibrarian/3424967893/
stuff to
remember
checking in

          flickr.com/photos/nanpalmero/4432186135/
treat the
 mayor!
respond
flickr.com/photos/orqwith/4325166853/




       new service?
         start here...
Planning for
 Expansion
Q&A Time!

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Building the Digital Branch: Designing Effective Library Websites