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Designing the
    Digital Experience


                                                   David Lee King
                 ...
flickr.com/photos/trucolorsfly/3921501144/       what is
                                           experience?
flickr.com/photos/dragnfly78/220689303/




          American
          Girl
Three paths
to experience
          flickr.com/photos/didmyself/2354238160/
Structural
                                            Path




flickr.com/photos/gdominici/93021919/
flickr.com/photos/heyjohngreen/2570368211/
flickr.com/photos/heyjohngreen/2570368211/
Lots of planning!
Lots of planning!
 Focus Groups
Lots of planning!
 Focus Groups
  ease of use
flickr.com/photos/lulutoo/2951107695/
flickr.com/photos/deansfurniture5/2462980045/
headrush.typepad.com/creating_passionate_users/2006/02/its_the_stupid.html
Community
Path
digital community
experience...
Real Conversation
Invitation
Participation
Sense of
Familiarity
Telling
our Stories
comments    youtube
               flickr
      video
                        facebook
         blogs
                     ...
flickr.com/photos/thomashawk/5741775/




Customer
      Path
http://flickr.com/photos/jamesyu/366732085/
flickr.com/photos/eole/3039602094/
sportclips.com/uploadedimages/Photo_Gallery/South%20Carolina%20SC%20Team.jpg
Digital Version?
Commonalities?
Commonalities?
Customer
                                          Journey
                                          Mapping
flickr.com/pho...
improving the ordinary




 flickr.com/photos/rvettese/264579764/   flickr.com/photos/goatopolis/189188667/
flickr.com/photos/jrnoded/3340607045/
flickr.com/photos/beyondbeauty/4241128107/
flickr.com/photos/mmewuji/4386845410/
flickr.com/photos/wlscience/4200630845/
http://www.flickr.com/photos/92wardsenatorfe/3126053699/
                       flickr.com/photos/92wardsenatorfe/312605369...
flickr.com/photos/fornal/437703236/
flickr.com/photos/picturesofthings/2437232419/
what’s next?


          flickr.com/photos/b-tal/116220689/
connect
the
customer...
Create an
                                          experience stage




flickr.com/photos/kgradinger/2095191253/
Create an
experience stage
Work on Conversation



flickr.com/photos/damiel/221166778/
flickr.com/photos/vlastula/1324331546/
flickr.com/photos/29106784@N02/2719649603/
Thank You!

davidleeking.com
Designing The Digital Experience
Designing The Digital Experience
Designing The Digital Experience
Designing The Digital Experience
Designing The Digital Experience
Designing The Digital Experience
Designing The Digital Experience
Designing The Digital Experience
Designing The Digital Experience
Designing The Digital Experience
Designing The Digital Experience
Designing The Digital Experience
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Designing The Digital Experience Slide 1 Designing The Digital Experience Slide 2 Designing The Digital Experience Slide 3 Designing The Digital Experience Slide 4 Designing The Digital Experience Slide 5 Designing The Digital Experience Slide 6 Designing The Digital Experience Slide 7 Designing The Digital Experience Slide 8 Designing The Digital Experience Slide 9 Designing The Digital Experience Slide 10 Designing The Digital Experience Slide 11 Designing The Digital Experience Slide 12 Designing The Digital Experience Slide 13 Designing The Digital Experience Slide 14 Designing The Digital Experience Slide 15 Designing The Digital Experience Slide 16 Designing The Digital Experience Slide 17 Designing The Digital Experience Slide 18 Designing The Digital Experience Slide 19 Designing The Digital Experience Slide 20 Designing The Digital Experience Slide 21 Designing The Digital Experience Slide 22 Designing The Digital Experience Slide 23 Designing The Digital Experience Slide 24 Designing The Digital Experience Slide 25 Designing The Digital Experience Slide 26 Designing The Digital Experience Slide 27 Designing The Digital Experience Slide 28 Designing The Digital Experience Slide 29 Designing The Digital Experience Slide 30 Designing The Digital Experience Slide 31 Designing The Digital Experience Slide 32 Designing The Digital Experience Slide 33 Designing The Digital Experience Slide 34 Designing The Digital Experience Slide 35 Designing The Digital Experience Slide 36 Designing The Digital Experience Slide 37 Designing The Digital Experience Slide 38 Designing The Digital Experience Slide 39 Designing The Digital Experience Slide 40 Designing The Digital Experience Slide 41 Designing The Digital Experience Slide 42 Designing The Digital Experience Slide 43 Designing The Digital Experience Slide 44 Designing The Digital Experience Slide 45 Designing The Digital Experience Slide 46 Designing The Digital Experience Slide 47 Designing The Digital Experience Slide 48 Designing The Digital Experience Slide 49 Designing The Digital Experience Slide 50 Designing The Digital Experience Slide 51 Designing The Digital Experience Slide 52 Designing The Digital Experience Slide 53 Designing The Digital Experience Slide 54 Designing The Digital Experience Slide 55 Designing The Digital Experience Slide 56 Designing The Digital Experience Slide 57
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My newest version of the digital experience talk, for the Ugame Ulearn conference in Delft, Netherlands.

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Designing The Digital Experience

  1. Designing the Digital Experience David Lee King davidleeking.com Topeka & Shawnee County Public Library flickr.com/photos/tashland/259178493/
  2. flickr.com/photos/trucolorsfly/3921501144/ what is experience?
  3. flickr.com/photos/dragnfly78/220689303/ American Girl
  4. Three paths to experience flickr.com/photos/didmyself/2354238160/
  5. Structural Path flickr.com/photos/gdominici/93021919/
  6. flickr.com/photos/heyjohngreen/2570368211/
  7. flickr.com/photos/heyjohngreen/2570368211/
  8. Lots of planning!
  9. Lots of planning! Focus Groups
  10. Lots of planning! Focus Groups ease of use
  11. flickr.com/photos/lulutoo/2951107695/
  12. flickr.com/photos/deansfurniture5/2462980045/
  13. headrush.typepad.com/creating_passionate_users/2006/02/its_the_stupid.html
  14. Community Path
  15. digital community experience...
  16. Real Conversation
  17. Invitation
  18. Participation
  19. Sense of Familiarity
  20. Telling our Stories
  21. comments youtube flickr video facebook blogs myspace IM reference tscpl.org participation conversation connections
  22. flickr.com/photos/thomashawk/5741775/ Customer Path
  23. http://flickr.com/photos/jamesyu/366732085/
  24. flickr.com/photos/eole/3039602094/
  25. sportclips.com/uploadedimages/Photo_Gallery/South%20Carolina%20SC%20Team.jpg
  26. Digital Version?
  27. Commonalities?
  28. Commonalities?
  29. Customer Journey Mapping flickr.com/photos/thetoad01/2317084812/
  30. improving the ordinary flickr.com/photos/rvettese/264579764/ flickr.com/photos/goatopolis/189188667/
  31. flickr.com/photos/jrnoded/3340607045/
  32. flickr.com/photos/beyondbeauty/4241128107/
  33. flickr.com/photos/mmewuji/4386845410/
  34. flickr.com/photos/wlscience/4200630845/
  35. http://www.flickr.com/photos/92wardsenatorfe/3126053699/ flickr.com/photos/92wardsenatorfe/3126053699/
  36. flickr.com/photos/fornal/437703236/
  37. flickr.com/photos/picturesofthings/2437232419/
  38. what’s next? flickr.com/photos/b-tal/116220689/
  39. connect the customer...
  40. Create an experience stage flickr.com/photos/kgradinger/2095191253/
  41. Create an experience stage
  42. Work on Conversation flickr.com/photos/damiel/221166778/
  43. flickr.com/photos/vlastula/1324331546/
  44. flickr.com/photos/29106784@N02/2719649603/
  45. Thank You! davidleeking.com
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My newest version of the digital experience talk, for the Ugame Ulearn conference in Delft, Netherlands.

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