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Social Media Best Practices & Experiences

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You have social media, but what should it look like? What content should you share with your customers? David shares some best practices with posting to business and organization social media channels.

Published in: Social Media
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Social Media Best Practices & Experiences

  1. 1. best practices david lee king | topeka & shawnee county public library | davidleeking.com & experiences Social Media flic.kr/p/dPPrVc
  2. 2. flickr.com/photos/30008935@N00/417833522/ problem: we haven’t embraced the social web
  3. 3. we have the tools flickr.com/photos/safari_vacation/6257284524/
  4. 4. not quite
 sure how 
 to use them!
  5. 5. So, what do you think
 about them? flickr.com/photos/10059155@N05/4712929433/
  6. 6. What's missing? flickr.com/photos/40624839@N02/3784049371/ face2face interaction
  7. 7. how online engagement
 works flickr.com/photos/23697075@N03/3010947232/
  8. 8. flickr.com/photos/niallkennedy/667670285/
  9. 9. to get there Steps6
  10. 10. 1. flickr.com/photos/94852245@N00/4338268272/ listening
  11. 11. why listen? flickr.com/photos/58571789@N00/4519906494/
  12. 12. what to listen for flickr.com/photos/58571789@N00/4519906494/
  13. 13. responding flickr.com/photos/58571789@N00/4519906494/
  14. 14. listening in Topeka flickr.com/photos/58571789@N00/4519906494/
  15. 15. 2. basic communication
 (online)
  16. 16. approachable flic.kr/p/e3oFqx
  17. 17. engage
  18. 18. 80/20 Rule
  19. 19. front
 load
 content
  20. 20. #
  21. 21. Be
 visual
  22. 22. keep it
 fresh
  23. 23. Consistent
 Posting
  24. 24. schedule posts flic.kr/p/7iSnfi
  25. 25. best time of day
  26. 26. friending
  27. 27. titles
  28. 28. 1st 15 seconds
  29. 29. short!
  30. 30. take
 better
 pics
  31. 31. take
 better
 pics
  32. 32. your
 story
  33. 33. 3.What tools
 to use? flic.kr/p/fnCVbL
  34. 34. bitrebels.com
  35. 35. Facebook: 68% YouTube: 48% LinkedIn: 25% Instagram: 28% Twitter: 21% Snapchat: 20% Social Media Use:
  36. 36. 4. Implications of social media use flic.kr/p/fnCVbL
  37. 37. flic.kr/p/brd1K2 Cost of
 social media
  38. 38. flic.kr/p/7ApfFq Social
 takes
 time
  39. 39. Twitter eNews Website Library
 NewsFacebook Instagram who does the work?
  40. 40. flic.kr/p/9h4Gh2
  41. 41. flic.kr/p/pZ2G1V 5.
  42. 42. flic.kr/p/9S6NEj
  43. 43. Photo
 Permission
 Release?flic.kr/p/amhabq
  44. 44. 6. where
 to start!
  45. 45. set goals
 & strategy flickr.com/photos/21290415@N05/3006994838/
  46. 46. measure success
  47. 47. creating great customer connections starts with you!
  48. 48. thank you! davidleeking.com

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