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Rocking the Small Screen: Videos & Libraries

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Video on the web is one of today’s hottest social networking trends. But what can online videos do for your library? Why use video on your library’s website and social media channels? King explores the reasons behind making videos to promote your library, to engage with your customers, for outreach and learning through a variety of case studies. Get tips on what types of content works best, and learn what to consider when planning for and implementing a video presence at your library.

Published in: Marketing
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Rocking the Small Screen: Videos & Libraries

  1. 1. Rocking the
 Small Screen: Video &
 Libraries David Lee King | davidleeking.com | tscpl.org
  2. 2. flic.kr/p/H7QA7
  3. 3. flic.kr/p/3BB8Eb youtube.com/c/DavidLeeKing
  4. 4. Why make videos?
  5. 5. 78% watch videos every week flic.kr/p/dLPYok
  6. 6. 4% flic.kr/p/7oUjGF
  7. 7. 44%
  8. 8. Why make videos? Video on
 social
 media
  9. 9. What types
 of video?
  10. 10. Promotional
  11. 11. Trainer & Explainer Videos
  12. 12. News Video!
  13. 13. News Video!
  14. 14. Storytime!
  15. 15. Fun Video!
  16. 16. Series Video!
  17. 17. Unique Stuff
  18. 18. Short Video!
  19. 19. Live Video
  20. 20. horizontal is ok!
  21. 21. What to
 consider…
  22. 22. 1st 15
 seconds flic.kr/p/8bVJrd
  23. 23. upload to …
  24. 24. share to …
  25. 25. flic.kr/p/81CZLW video team!
  26. 26. flic.kr/p/cyY6MC Equipment
  27. 27. Just start.
  28. 28. Thanks! David Lee King | davidleeking.com | tscpl.org

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