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Designing Cross Channel Experiences - MX 2011

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Designing Cross Channel Experiences - MX 2011

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Samantha Starmer

, Omnichannel Executive, Customer Experience Thought Leader, Global speaker, University Instructor

Published on Mar 9, 2011

The gap between physical and digital has blurred: we use Wiis to get in shape, computers to order a pizza, or our smartphone’s GPS to find hot dates. People want to interact with products and services when they want to and how they want to – and that’s not always on the web.
The future of design is everywhere the customer touches our product or service - digital or physical. User experience practitioners must move beyond the screen to designing a holistic customer experience that is seamless across channels and devices.