This document discusses how to design and build an effective digital branch for a library. It emphasizes that a digital branch should have the key elements of a physical branch, including a building, staff, collection, and community. It provides guidance on usability testing, planning, building out the design, creating online community, and ongoing evaluation and improvement of the digital branch.
King: Building the Digital Branch WorkshopALATechSource
The document discusses designing effective library websites and digital branches. It emphasizes that a digital branch should have key components of a physical library like a building, staff, and collection. It provides guidance on usability testing a website, including creating test plans, administering tests, and analyzing common problems. The document also covers building a website, creating online community, and planning for future expansion.
Creating an online professional profile can help you build your network for future opportunities. Taking just 15 minutes to create a basic profile and 5 minutes a day to engage with your network can provide access to people who may help you in the future. Sharing your story, successes, and failures in a genuine way through quick updates will help others get to know you and keep you top of mind for potential opportunities.
The document discusses ways to provide "out of the box" readers' advisory services both inside and outside the library. It provides examples of non-traditional services inside the library like bestseller previews, book displays, and using QR codes. It also discusses promoting books on social media and through blogging. Further, it discusses partnering with local businesses and other community organizations to provide programming outside the library, like book clubs at bars or book talks at senior centers. The document concludes with tips for librarians, such as listening to patrons' needs and reading reviews of books outside one's comfort zone.
Libraries, Librarians, and Social Media, Version 3Leah White
This document discusses how librarians can balance their personal and professional use of social media. It recommends joining networks like Facebook, Twitter, and Tumblr to connect with patrons, share resources and ideas, and promote library services. However, it emphasizes establishing clear goals and following basic rules like avoiding inappropriate content and interactions that could damage one's career. Example best practices are provided along with tips for participating in conversations on different platforms.
Research Management und [kollaborative] (Fach-)BibliographienMatti Stöhr
Foliensatz für Statements zur Podiumsdiskussion "Kollaboration. Interaktion. Die Zukunft geisteswissenschaftlichen Bibliographierens" am 26. Juni 2015 an der BSB München (https://www.historicum.net/didaktik/rcbhe/)
Libraries, OA research and OER: towards symbiosis?Nick Sheppard
The document discusses the potential for libraries and repositories to play a greater role in supporting open educational resources (OER). It describes how the Leeds Met repository currently hosts both research publications and OER. It argues that integrating research and teaching materials in repositories, along with staff profiles and other systems, could help create a "virtuous circle" of OER creation, sharing, and reuse. The document also examines challenges around different technologies and promoting greater awareness of libraries' potential contributions to OER.
King: Building the Digital Branch WorkshopALATechSource
The document discusses designing effective library websites and digital branches. It emphasizes that a digital branch should have key components of a physical library like a building, staff, and collection. It provides guidance on usability testing a website, including creating test plans, administering tests, and analyzing common problems. The document also covers building a website, creating online community, and planning for future expansion.
Creating an online professional profile can help you build your network for future opportunities. Taking just 15 minutes to create a basic profile and 5 minutes a day to engage with your network can provide access to people who may help you in the future. Sharing your story, successes, and failures in a genuine way through quick updates will help others get to know you and keep you top of mind for potential opportunities.
The document discusses ways to provide "out of the box" readers' advisory services both inside and outside the library. It provides examples of non-traditional services inside the library like bestseller previews, book displays, and using QR codes. It also discusses promoting books on social media and through blogging. Further, it discusses partnering with local businesses and other community organizations to provide programming outside the library, like book clubs at bars or book talks at senior centers. The document concludes with tips for librarians, such as listening to patrons' needs and reading reviews of books outside one's comfort zone.
Libraries, Librarians, and Social Media, Version 3Leah White
This document discusses how librarians can balance their personal and professional use of social media. It recommends joining networks like Facebook, Twitter, and Tumblr to connect with patrons, share resources and ideas, and promote library services. However, it emphasizes establishing clear goals and following basic rules like avoiding inappropriate content and interactions that could damage one's career. Example best practices are provided along with tips for participating in conversations on different platforms.
Research Management und [kollaborative] (Fach-)BibliographienMatti Stöhr
Foliensatz für Statements zur Podiumsdiskussion "Kollaboration. Interaktion. Die Zukunft geisteswissenschaftlichen Bibliographierens" am 26. Juni 2015 an der BSB München (https://www.historicum.net/didaktik/rcbhe/)
Libraries, OA research and OER: towards symbiosis?Nick Sheppard
The document discusses the potential for libraries and repositories to play a greater role in supporting open educational resources (OER). It describes how the Leeds Met repository currently hosts both research publications and OER. It argues that integrating research and teaching materials in repositories, along with staff profiles and other systems, could help create a "virtuous circle" of OER creation, sharing, and reuse. The document also examines challenges around different technologies and promoting greater awareness of libraries' potential contributions to OER.
Building the Digital Branch: Designing Effective Library WebsitesDavid King
The document discusses designing effective library websites and what constitutes a digital branch. A digital branch is the actual library online, with building, staff, collections, and community. It allows interaction like meetings and questions to staff. The digital branch has real collections, staff, and fosters a real community online. Usability testing is recommended to evaluate a website, asking specific questions and timing users to find answers. Common problems found are wording, design, and functionality issues. The process of usability testing, redesigning, and retesting is advised. Creating community online involves listening to users, friending people, starting conversations using multimedia, and responding to treat community members like the mayor. Web analytics help track what's working after a
The document discusses designing effective library websites. It explains that a digital branch is about the library, not just a traditional website without collection, staff, or interaction. A digital branch has building, staff, collection, and community components. It is the actual library, just online. The document also covers usability testing, including creating test questions, administering tests, and analyzing results to identify problems and improve the website. Finally, it discusses creating community online through activities like listening, friending, starting conversations, checking in, and responding to users.
The document discusses developing a digital champion network by recruiting volunteers, training them, and managing them. It suggests recruiting both internal staff and external volunteers as digital champions, considering people from different groups. It also recommends providing training opportunities at different skill levels and room for progression. Finally, it advises managing digital champions through collecting feedback, sharing schedules, creating social media pages, and using communication tools to stay in touch.
New Developments with Primo at the University of ManchesterEPUG_UKI
Kathryn Sullivan from the University of Manchester outlines the work they have done to their Primo environment - looking closely at customer journey testing and tracking.
A shared presentation by Marc Rettig of Fit Associates and Aradhana Goel, then of Maya Design and now at IDEO. Provides great case studies, frameworks, tools and examples from work in designing for people's experience. Case stories include the Carnegie Library in Pittsburgh (Aradhana) and Vassol's CANVAS (now called NOVA) product for measuring blood flow in the brain.
Michael Rawlins gave a presentation to Connecticut librarians on why usability and user experience matters. He defined usability as how effective, easy to learn, efficient, memorable, and satisfying a system is for users. He emphasized the importance of designing based on users' mental models of how things should work. Rawlins recommended libraries focus on the user experience by observing patrons, thinking from their perspective, and leveraging social tools to remain relevant as disruptive forces change how information is accessed.
LinkedIn for Business Insights is a resource that is part of module one of the LinkedIn Insider online training course.
Visit www.linkedinsider.com.au to find out more information about the world's top LinkedIn training course for sales professionals and business owners.
The document provides 4 tips for businesses to generate leads on LinkedIn: 1) Join and participate in LinkedIn groups, 2) Create your own LinkedIn groups, 3) Develop your LinkedIn company page to showcase your business, and 4) Get into a daily 9-minute LinkedIn routine of checking profiles, posting updates, and engaging with groups. Following these tips such as getting involved in discussions and creating valuable content can help businesses connect with potential customers and grow their LinkedIn network in a time-efficient manner.
Nanaimo Chamber of Commerce - Practical Tips for Building Productive Business...Donna Mercier
A presentation developed for VIU MBA students by
Donna Mercier - Memebership and Marketing Coordinator at the Nanaimo Chamber of Commerce
Paul Mycroft - Owner at Paul Mycroft Designs
Bijesh Kumar - VIU MBA intern for Marketing Communications at Nanaimo Chamber of Commerce
What are user needs and why should a website owner/designer care?Christine Cawthorne
These slides are from a talk about how ‘user needs’ affect both your website and your business. What are user needs? How do you capture them and what do you do with this information? Taking a look at how the UK government has transformed its website by putting the user first, Christine will look at how you can apply the same principles to your website.
Essay For High School Life. Online assignment writing service.Marissa Collazo
The document outlines 5 steps for using an essay writing service: 1) Create an account, 2) Complete an order form providing instructions and deadline, 3) Review writer bids and choose one, 4) Review the paper and authorize payment, 5) Request revisions to ensure satisfaction. The service promises original, high-quality papers and refunds for plagiarism.
This document summarizes an presentation about Edge Benchmarks. Edge Benchmarks are standards that libraries can use to measure and improve their public access technology and services. The presentation discusses the key benefits of Edge Benchmarks, what benchmarks and indicators are, and how Nebraska libraries have already met some benchmarks through previous BTOP funding. It aims to convince libraries that Edge Benchmarks can help improve services and obtain funding, and that libraries do not need to achieve all benchmarks at once. More information is available at the listed websites and contacts.
The document summarizes a workshop presentation about information literacy and the New Brunswick School Board (NFSB) Virtual Library. It discusses the current state of K-12 education, the need for 21st century school libraries, and introduces the NFSB Virtual Library and its services. The Virtual Library aims to engage students as lifelong learners and support teachers through online reference materials and inquiry-based learning tools. It provides resources, research guides, and other services to help both students and teachers. Feedback from participants on the services is solicited at the end.
The document discusses content strategy and the importance of prioritizing content over layout when designing digital experiences. It advocates using a "content-out" approach where content is developed first and then structured and styled appropriately, rather than designing layouts first and filling them with content later. Good content is described as being appropriate, useful, user-centered, clear, consistent, concise and supported. Examples from American Library Association and The North Face illustrate how conducting content audits and understanding user needs informs both experience design and content planning.
#ADBU 2016 User Experience Research : Just do it ! par Andy PriestnerADBU
The document advocates for libraries to conduct user experience (UX) research to better understand user needs and behaviors. It notes that traditional surveys are limited and don't capture real user experiences. The author details several UX research projects they conducted at Cambridge University Library that identified unmet user needs and led to new services. The document argues that UX research provides richer insights than surveys, helps create services that users want, and that libraries should "just do it" to learn directly from users.
These slides are from the Socious webinar, Data-Driven Online Community Management. The video features a social business discussion to understand how to use data to unlock growth and customer satisfaction. The entire 90 minute webinar-on-demand can be seen at http://bit.ly/K4FD9Y.
The document discusses how to leverage an online community. It provides tips on engaging community members, such as being timely, concise, listening to feedback, asking for engagement, and rewarding engagement. The document emphasizes that community can provide benefits like money, information, ideas, credibility, and access to niche audiences. It encourages thinking like a brand with community as a secret weapon and provides example links to learn from.
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The document summarizes Nina McHale's presentation at the 2012 LITA Forum about redesigning the Arapahoe Library District's website. It describes how staff and patron surveys identified key issues with the previous site and priorities for a new site. This informed the design of a prototype using Drupal that improved search, account functionality, and readers' advisory features. Usability testing provided feedback which was incorporated before launch. The new site aimed to make searches and accounts more prominent while better showcasing events and resources.
Liven Up Baby and Toddler Storytimes with Sign Language (March 2019)ALATechSource
This document discusses using sign language in baby and toddler storytimes. It recommends choosing a few signs to use consistently in programs to stimulate language development and communication. Tips are provided on learning signs from various resources and practicing their introduction and use within storytime activities. Expanding sign language use can engage more participants, including those with special needs.
Dealing with Mental Health on the Front Lines: Part 1ALATechSource
This document discusses mental health issues and resources for dealing with them. Some key points:
- About 1 in 5 U.S. adults experience mental illness each year, with the most common being anxiety disorders, depression, substance abuse, bipolar disorder, and eating disorders.
- However, 60% of Americans with mental illness receive no treatment, resulting in lost productivity costing $105 billion annually.
- Groups more likely to experience issues include women, non-managers, and non-profits, while groups less likely are older adults, children, homeless/poor, first responders, and military.
- Reasons for not seeking treatment include stigma, lack of awareness, denial, and lack of resources.
Building the Digital Branch: Designing Effective Library WebsitesDavid King
The document discusses designing effective library websites and what constitutes a digital branch. A digital branch is the actual library online, with building, staff, collections, and community. It allows interaction like meetings and questions to staff. The digital branch has real collections, staff, and fosters a real community online. Usability testing is recommended to evaluate a website, asking specific questions and timing users to find answers. Common problems found are wording, design, and functionality issues. The process of usability testing, redesigning, and retesting is advised. Creating community online involves listening to users, friending people, starting conversations using multimedia, and responding to treat community members like the mayor. Web analytics help track what's working after a
The document discusses designing effective library websites. It explains that a digital branch is about the library, not just a traditional website without collection, staff, or interaction. A digital branch has building, staff, collection, and community components. It is the actual library, just online. The document also covers usability testing, including creating test questions, administering tests, and analyzing results to identify problems and improve the website. Finally, it discusses creating community online through activities like listening, friending, starting conversations, checking in, and responding to users.
The document discusses developing a digital champion network by recruiting volunteers, training them, and managing them. It suggests recruiting both internal staff and external volunteers as digital champions, considering people from different groups. It also recommends providing training opportunities at different skill levels and room for progression. Finally, it advises managing digital champions through collecting feedback, sharing schedules, creating social media pages, and using communication tools to stay in touch.
New Developments with Primo at the University of ManchesterEPUG_UKI
Kathryn Sullivan from the University of Manchester outlines the work they have done to their Primo environment - looking closely at customer journey testing and tracking.
A shared presentation by Marc Rettig of Fit Associates and Aradhana Goel, then of Maya Design and now at IDEO. Provides great case studies, frameworks, tools and examples from work in designing for people's experience. Case stories include the Carnegie Library in Pittsburgh (Aradhana) and Vassol's CANVAS (now called NOVA) product for measuring blood flow in the brain.
Michael Rawlins gave a presentation to Connecticut librarians on why usability and user experience matters. He defined usability as how effective, easy to learn, efficient, memorable, and satisfying a system is for users. He emphasized the importance of designing based on users' mental models of how things should work. Rawlins recommended libraries focus on the user experience by observing patrons, thinking from their perspective, and leveraging social tools to remain relevant as disruptive forces change how information is accessed.
LinkedIn for Business Insights is a resource that is part of module one of the LinkedIn Insider online training course.
Visit www.linkedinsider.com.au to find out more information about the world's top LinkedIn training course for sales professionals and business owners.
The document provides 4 tips for businesses to generate leads on LinkedIn: 1) Join and participate in LinkedIn groups, 2) Create your own LinkedIn groups, 3) Develop your LinkedIn company page to showcase your business, and 4) Get into a daily 9-minute LinkedIn routine of checking profiles, posting updates, and engaging with groups. Following these tips such as getting involved in discussions and creating valuable content can help businesses connect with potential customers and grow their LinkedIn network in a time-efficient manner.
Nanaimo Chamber of Commerce - Practical Tips for Building Productive Business...Donna Mercier
A presentation developed for VIU MBA students by
Donna Mercier - Memebership and Marketing Coordinator at the Nanaimo Chamber of Commerce
Paul Mycroft - Owner at Paul Mycroft Designs
Bijesh Kumar - VIU MBA intern for Marketing Communications at Nanaimo Chamber of Commerce
What are user needs and why should a website owner/designer care?Christine Cawthorne
These slides are from a talk about how ‘user needs’ affect both your website and your business. What are user needs? How do you capture them and what do you do with this information? Taking a look at how the UK government has transformed its website by putting the user first, Christine will look at how you can apply the same principles to your website.
Essay For High School Life. Online assignment writing service.Marissa Collazo
The document outlines 5 steps for using an essay writing service: 1) Create an account, 2) Complete an order form providing instructions and deadline, 3) Review writer bids and choose one, 4) Review the paper and authorize payment, 5) Request revisions to ensure satisfaction. The service promises original, high-quality papers and refunds for plagiarism.
This document summarizes an presentation about Edge Benchmarks. Edge Benchmarks are standards that libraries can use to measure and improve their public access technology and services. The presentation discusses the key benefits of Edge Benchmarks, what benchmarks and indicators are, and how Nebraska libraries have already met some benchmarks through previous BTOP funding. It aims to convince libraries that Edge Benchmarks can help improve services and obtain funding, and that libraries do not need to achieve all benchmarks at once. More information is available at the listed websites and contacts.
The document summarizes a workshop presentation about information literacy and the New Brunswick School Board (NFSB) Virtual Library. It discusses the current state of K-12 education, the need for 21st century school libraries, and introduces the NFSB Virtual Library and its services. The Virtual Library aims to engage students as lifelong learners and support teachers through online reference materials and inquiry-based learning tools. It provides resources, research guides, and other services to help both students and teachers. Feedback from participants on the services is solicited at the end.
The document discusses content strategy and the importance of prioritizing content over layout when designing digital experiences. It advocates using a "content-out" approach where content is developed first and then structured and styled appropriately, rather than designing layouts first and filling them with content later. Good content is described as being appropriate, useful, user-centered, clear, consistent, concise and supported. Examples from American Library Association and The North Face illustrate how conducting content audits and understanding user needs informs both experience design and content planning.
#ADBU 2016 User Experience Research : Just do it ! par Andy PriestnerADBU
The document advocates for libraries to conduct user experience (UX) research to better understand user needs and behaviors. It notes that traditional surveys are limited and don't capture real user experiences. The author details several UX research projects they conducted at Cambridge University Library that identified unmet user needs and led to new services. The document argues that UX research provides richer insights than surveys, helps create services that users want, and that libraries should "just do it" to learn directly from users.
These slides are from the Socious webinar, Data-Driven Online Community Management. The video features a social business discussion to understand how to use data to unlock growth and customer satisfaction. The entire 90 minute webinar-on-demand can be seen at http://bit.ly/K4FD9Y.
The document discusses how to leverage an online community. It provides tips on engaging community members, such as being timely, concise, listening to feedback, asking for engagement, and rewarding engagement. The document emphasizes that community can provide benefits like money, information, ideas, credibility, and access to niche audiences. It encourages thinking like a brand with community as a secret weapon and provides example links to learn from.
What Public Library Users Want and How to Nina McHale
The document summarizes Nina McHale's presentation at the 2012 LITA Forum about redesigning the Arapahoe Library District's website. It describes how staff and patron surveys identified key issues with the previous site and priorities for a new site. This informed the design of a prototype using Drupal that improved search, account functionality, and readers' advisory features. Usability testing provided feedback which was incorporated before launch. The new site aimed to make searches and accounts more prominent while better showcasing events and resources.
Similar to Building the Digital Branch: Feb. 2016 (20)
Liven Up Baby and Toddler Storytimes with Sign Language (March 2019)ALATechSource
This document discusses using sign language in baby and toddler storytimes. It recommends choosing a few signs to use consistently in programs to stimulate language development and communication. Tips are provided on learning signs from various resources and practicing their introduction and use within storytime activities. Expanding sign language use can engage more participants, including those with special needs.
Dealing with Mental Health on the Front Lines: Part 1ALATechSource
This document discusses mental health issues and resources for dealing with them. Some key points:
- About 1 in 5 U.S. adults experience mental illness each year, with the most common being anxiety disorders, depression, substance abuse, bipolar disorder, and eating disorders.
- However, 60% of Americans with mental illness receive no treatment, resulting in lost productivity costing $105 billion annually.
- Groups more likely to experience issues include women, non-managers, and non-profits, while groups less likely are older adults, children, homeless/poor, first responders, and military.
- Reasons for not seeking treatment include stigma, lack of awareness, denial, and lack of resources.
Serving Children with Autism Spectrum Disorder: Part 2 (Feb. 2019)ALATechSource
This document discusses resources and instructional strategies for serving youth with autism spectrum disorder (ASD) in libraries. It identifies various print and digital resources that work well for youth with ASD, including predictable books, formulaic series, non-fiction, rhyming books, and periodicals. Effective reading strategies include using word games, modeling think-aloud reading, and creating picture books. The document also discusses instructional strategies like direct instruction, discrete trial training, constructivist approaches, and ensuring accessibility for visual and language issues. It emphasizes the importance of collaboration, establishing routines, and incorporating the youth's interests.
Using Visual Arts in Early Childhood ProgrammingALATechSource
This document provides guidance for using visual arts in early childhood programming. It discusses the benefits of art for young children, including developing motor skills, cognitive abilities, and social-emotional skills. Four art projects are described in detail with supply lists, instructions, video demonstrations, and book connections. The projects allow for open-ended creative expression and include silly face paintings, crumpled flower collages, twirling sculptures, and action painting. Resources for further planning arts activities for toddlers and preschoolers are also provided.
Serving Children with Autism Spectrum Disorder (Feb. 2019)ALATechSource
This document discusses strategies for libraries to better serve people with autism spectrum disorder (ASD). It begins by outlining the learning objectives and providing background on the increasing prevalence of ASD. It then discusses the characteristics and challenges of individuals with ASD, including sensory and developmental issues. The document outlines strategies libraries can use to create a more inclusive and supportive environment for those with ASD, such as establishing predictable routines, addressing sensory needs, providing social supports, and ensuring instruction is explicit and literal. It emphasizes the importance of collaboration and addressing the full scope of deficits associated with ASD.
Laura Solomon introduces her Library Website Rehab program, which helps libraries address common people challenges with their websites. These challenges can include not knowing what to fix, how much to fix, what to prioritize, or who will do the work. The program uses an interactive four-part event approach led by Laura and her team to help libraries assess and improve their websites. Interested libraries can register at the provided URL.
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Creating a Digital Media Space for Today's Teens: Part 2 (Jan. 2019)ALATechSource
This document provides guidance and recommendations for creating a digital media space for teens at a library. It discusses the importance of mentorship and designing programming to support diversity and multiple literacies. Specific recommendations are made for workshop structures, partner programming, volunteer opportunities, and evaluation methods like badges and a teen media awards program. Equipment suggestions include video cameras, audio equipment, 3D printers, and software like Adobe Creative Cloud. Guidance is also given on grant writing and leveraging free online resources. The overall recommendation is to focus on relationships and community building rather than just transactions to better serve the community.
Creating a Social Media Policy for Your Library (January 2019)ALATechSource
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Creating a Digital Media Space for Today's Teens: Part 1 (Jan. 2019)ALATechSource
The document discusses creating a digital media space for teens at the library. It outlines the background and theory behind developing a mentor-driven program like The Labs at the Carnegie Library of Pittsburgh. The program is based on 3 levels of engagement - hanging out, messing around, and geek out. The document emphasizes that mentorship should be at the heart of the program and focuses on building relationships and community. It also discusses how the program can help address equity issues in the city by providing caring non-parental adults and spaces for informal learning to explore interests.
Working with Individuals Affected by Homelessness: An Empathy-Driven Approach...ALATechSource
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Fake News, Real Concerns: Developing Information-Literate Students (December ...ALATechSource
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Offering Service and Support to the LGBTQIA Community and Allies (Nov. 2018)ALATechSource
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Library Director Bootcamp: Getting the Skills You Need, Part 3 (Nov. 2018)ALATechSource
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As we advance further into the digital age, artificial intelligence (AI) continues to evolve, shaping various industries and aspects of our daily lives. The advancements in AI for 2024 promise significant transformations across multiple sectors. From agentic AI and open-source AI to AI-powered cybersecurity and sustainability, these trends highlight the growing influence of AI on our world. By staying informed and embracing these trends, businesses and individuals can harness the power of AI to innovate and thrive.
This article explores the top 10 AI trends to watch in 2024, providing an overview, impact, and examples of each trend.
Top 10 AI Trends to Watch in 2024
Trend 1: Agentic AI
Overview of Agentic AI
Agentic AI represents a fundamental shift in artificial intelligence. These AI systems are designed to comprehend complex workflows and pursue difficult objectives autonomously, with minimal human assistance. Essentially, agentic AI functions similarly to human employees, understanding intricate contexts and instructions in normal language, defining goals, deducing subtasks, and adapting actions to changing circumstances.
Impact of Agentic AI
Agentic AI has the potential to drastically alter organizational roles, procedures, and relationships. AI assistants with advanced thinking and planning capabilities can perform tasks previously managed by humans. This shift enhances productivity by fully automating complex processes, freeing workers from repetitive tasks to focus on more critical activities. The ability to adapt quickly to changing circumstances ensures continuous operational improvements.
Examples and Use Cases of Agentic AI
Autonomous Vehicles: Self-driving cars use agentic AI to navigate roads, interpret traffic signals, and make real-time decisions to ensure passenger safety.
Smart Home Devices: AI-powered home assistants, like smart thermostats and security systems, operate autonomously to optimize energy usage and enhance security.
Customer Service Bots: Advanced chatbots handle complex customer queries, provide solutions, and escalate issues to human agents when necessary.
Trend 2: Open Source AI
Overview of Open Source AI
Open-source AI involves freely available source code, encouraging developers to collaborate, use, adapt, and share AI technology. This openness fosters innovation and speeds up the development of practical AI solutions across various sectors, including healthcare, finance, and education.
Impact of Open Source AI
The collaborative nature of open-source AI promotes transparency and facilitates continuous improvement, leading to feature-rich, reliable, and modular solutions. These platforms enable the creation of applications such as real-time fraud detection, medical image analysis, personalized recommendations, and customized learning experiences.
Examples and Use Cases of Open Source AI
TensorFlow: An open-source machine learning framework by Google, widely used for building and deploying AI models.
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SHEIN’s business model:
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19. Test Description
“The goal of this study is to evaluate how people
find information using our website. I will ask 15
questions and would like you to think out loud
while looking for the answer. I will time you, and
will stop you after 3 minutes have passed. Don’t
worry if you can’t find the answer every time–we
are testing our Web site, not you! Each answer
can be found using the library’s Web site. The test
should take no more than 20 minutes. Do you
have any questions?”
A “website” especially a “library website” tends to be an older, almost more traditional model.
Here’s what this older model focuses on:
[say the stuff on the slide, dude]
What’s going on here?
A traditional library website is about the library - it’s not THE library.
let’s look at a few websites - is it a website or a digital branch? Is it THE Library, or About the library?
I’m picking on some library websites here...
about their services, policies, about their programs, a list of staff, links... announcements
ABOUT the library - not THE library
How about this one? Nice clean design...
Personal touch, making a connection, easy to read & look at. Helpful suggestions – get started, ask a librarian, search the catalog. Still an about the library section too – you need a mix of both.
So - what’s a digital branch? It’s... [click]
digital branches are just like a physical library building. They have each of these things covered...
they can be done digitally
ok - we don’t have a building... or do we?
website IS the building - and it has upkeep like a real building does:
- there is coding upkeep, data and content upkeep
- there are “paint jobs” and “touch up” work to be done
clearly laid out places to go to do things
commenting and interactive pieces are clear
2.0 stuff is in place - rss, commenting, multimedia, etc...
how about staff?
touches the public - librarians can answer questions
touches the code - there is clean up work to be done, is there not?
someone still HAS to be in charge, make decisions
real staff = staff interaction right on the site
IM, email
someone responding to comments
someone overseeing a community forum...
needs to be something for customers to do - read, watch, listen to
someone needs to organize the “digital” collection so it’s easy to discover and interact with
our ILS’s - wonderful example.
you can check stuff out - our bread and butter
flic.kr/p/4hn47g, flic.kr/p/581BFC
real collection = reading/viewing right there
catalog, ebooks, audio books, magazines
librarian created content - videos, podcasts
patron created content...
OK David, can we really do THIS ONE online? Well...
actual people go there
you can meet people (forums, discussion lists, IM...)
staff interact with customers
you can attend programs (screencasts, online book clubs)
ok - the coffee bit doesn’t work too well yet... :-)
and, real community:
real place to hang out, connect (via comments, social networks, book clubs, forums, etc)
real place to attend meetings (livemeeting, tutorials, live feeds, video)
ways to facilitate two-way interaction
next section - usability
What is usability & usability testing?
Website usability is a measure of ease of use. Usability is measured by asking customers to complete a task on a website. This week’s lesson will focus on website usability and on creating a simple usability test for your website.
How does this affect sites?
There are really two types of usability: bad and good.
Bad usability means that your patrons won’t be able to find information using your library website. For example, if your library databases are hidden under a “library resources and services” link, patrons might not be able to find the databases page. If this is the case, library customers will probably complain about your website.
Good usability, on the other hand, means that library customers will be able to find everything your website offers. The first time visitor can easily navigate and find information. Good usability also means little complaining! People might complain that they don’t like a certain feature, but they will still be able to navigate within that feature and find the information.
A usability test is a way to find out if your website has good or bad usability. The test consists of a series of well-thought-out questions designed to test parts of your website for usability.
figure out what to test, create a question that tests that, write specific questions
The first thing to do when creating a usability test is to figure out what parts of the website to test. This can usually be a simple process of writing down major features and services currently presented on your site, because the goal of the questions is to test the most important features on your website for usability.
Once you have decided what parts of the website to test, you need to create a question from each of those parts. When I create usability questions, I usually try to test the usability of information presented on the main page, and the usability of information found off the main page. For example, one of the questions asked the testee to find information on joining our Friends of the Library program. This question not only tested if testees could find the appropriate information, but it also tested all our links under the main About the Library link.
When writing usability questions, remember to write specific questions rather than open-ended questions. For example, on a previous usability test, I created a question that tested our Children’s website. The question was: “Your daughter’s grades are slipping, and she needs help with her homework. Does our library have a Web site that will help her?” This question tested two things:
It tested main page navigation, link wording, and link placement.
It tested sub-level navigation, link wording, and general design on the KidsLinks page (since the answer to the question could be found by clicking the link to “Homework Help” on the main KidsLinks page).
A description of the test and test-taking instructions also needs to be created. This text will actually be read to your test-takers. Proper instructions will help set them at ease. Make sure the test description and instructions place emphasis on Web site faults, rather than on the volunteer getting correct/incorrect answers on the test.
Here’s the paragraph we read to our volunteers:
“The goal of this study is to evaluate how people find information using the Library’s Web site. I will ask 15 questions and would like you to think out loud while looking for the answer. I will time you, and will stop you after 3 minutes have passed. Don’t worry if you can’t find the answer every time–we are testing our Web site, not you! Each answer can be found using the library’s Web site. The test should take no more than 20 minutes. Do you have any questions?”
Have you ever been stopped by clipboard-carrying market researchers at the mall? Here’s your chance to be one! Now that the test is ready to go, you just need to find volunteers willing to participate. I’ll get to that word “volunteer” in a minute. First, let’s decide how many participants are needed for a successful test.
Jakob Neilsen, Steve Krug, and other usability experts all agree: Testing sets of five people three times (different people) will provide more and better information than testing 15 people once. Here’s why: With a one-time 15 user test, you’ll find 100 percent of your website usability problems. But when three five-user tests are given, you get these results:
Test 1: 85% of usability problems are found. This allows you to redesign to fix those problems, and then test again.
Test 2: Redesign problems are found, as well as the first 15% of the usability problems missed during the first test. Plus, this second test “will be able to probe deeper into the usability of the fundamental structure of the site, assessing issues like information architecture, and task flow.”4 Then redesign again, and test one more time.
Test 3: This test catches anything missed during the first two tests. So, three tests with a smaller number of volunteers allows for faster turnaround, since you’re redesigning during the testing period. It also allows deeper probing into the usability of your site, thus creating a better site than if you tested 15 users once.
Now, let’s look more closely at the term “volunteer.” Do you need to pay volunteers? I think not. A university library can easily find volunteers (students) willing to take a quick test. Pass out candy bars or something similar as an added incentive to volunteer. At a corporate library, ask people you work with to take the test. Most likely, you can find five people willing to do something other than their normal routine.
At my library, I called the manager of the branch or department where I’d be doing testing, to find out their busiest times. Then I went to that department/branch, “hung out” by the computers, and asked people to volunteer for the test. We gave volunteers a library mouse pad for taking the test. Most people I asked agreed to take the test.
You don’t really need to worry about finding a cross-representative sample of users when testing only five customers. But, in some cases, it is preferable to find representative users for your test. For example, are you testing a corporate intranet? Then, by all means, use employees that use the intranet. Are you a university? Then make sure to test students, and maybe a professor or two.
Think of this step as the consumer “taste test” where you measure consumer preference. Your questions are ready, and your volunteers are lined up to go. Sit back and relax! Administering the test is the easiest part of a usability study.
At this stage, sit down with the volunteer, read the explanation and directions for taking the test, whip out your stopwatch, and say “go.”
Take notes! Write down the path the volunteer takes when he or she is trying to answer the question. Note more than just the URL of the final answer. Also note where the person actually clicks – if the volunteer goes back to the main page to choose another link, etc.
Record whether or not an answer is found for each question.
Record the amount of time each question takes to answer. There’s a huge difference between answering a question in two seconds versus three minutes.
Record the page where the answer, if any, is found.
Also record anything said during the search process, if the volunteer visually scans a page, or if the person almost clicks on something and then doesn’t. Record anything you notice that may prove significant.
Some people actually capture usability tests on video, so they can review later for the more subtle nuances of usability (visual cues might be missed while you are writing down a web path).
Once all the usability tests have been taken, it’s time to figure out what to do with the information that was gathered.
For starters, I usually provide a summary of what was found for each question. I note how many people correctly answered the question, write down the paths each person took to find the answer, and any other appropriate comments that they or the proctor noted during the test.
Next, examine that summary for good nuggets of usability information. Start with the volunteer’s final answers. How many found correct or acceptable answers to the questions? If all five volunteers found an answer relatively quickly, then the item being tested probably functions correctly.
If, however, one volunteer answered correctly and the other four didn’t find an answer, something needs to be fixed. Compare notes on that question for each volunteer. An easy way to compare is to group paths and important notes for each question. Then, scan the paths and other notes together. This is where subjectivity comes into play. You need to find out if your volunteers had similar hang-ups. Did some of them go down the same wrong path? Did they make it to the right page, but then couldn’t find the link that answered the question?
Wording Problems:
All of us, no matter what type of job we’re in, use work-related lingo. We assume everyone inherently understands that lingo. But that’s not true! You need to watch for these jargon problems. For example, in the library world, do your customers really understand terminology like “Reference,” “Interlibrary Loan,” “OPAC,” “audio/visual material,” or “monograph?” Probably not. Our users got stuck on words like “Reference,” “Online Catalog,” and “Policy.”
Design Problems:
You’ll also find a myriad of design flaws that you didn’t know existed. You might be used to your Web site, but testing users quickly provides a fresh perspective on visual design and information flow. Here are some things that might occur during the test:
Volunteer missed the link because it was in the middle, right-hand side of the page, surrounded by other links. Since many people scan from left to right, upper to lower, make sure to group the most important navigational aids to your Web site on the upper left-hand side of the page.
Volunteer missed the link because it’s “under the fold.” You have to scroll down to see it. Don’t hide important links under the screen. Many of your users will miss the links, since they quickly scan pages and move on.
Volunteer missed the answer because it was hiding under a link that provided no explanatory text. To fix this, include short explanations with important navigational links. For example, under our new Resources link, we provide a summary that says “find magazine and newspaper articles, genealogy, local history, unique collections, Web links and more.” This explanation gives the user more information, and therefore helps him quickly decide on his destination.
Now, there’s one more step to take. Complete your usability test, redesign, and then … do it all again. Remember the three five-person tests? Go that route, and you’ll save yourself many usability headaches later on.
Card sorting is handy - put web pages on index cards, then ask people to arrange them. You quickly get a feel for how your customers would arrange your stuff
But you can also do a similar thing live. Have someone stand at the circ desk, and ask them stuff - like what do you call library databases? What would you callthe form where you can make purchase suggestions for us? That type of thing...
Great for getting beyond jargon!
talk about it!!!!!! – Usability test
next section - how do I gather info about making a website?
Business decision stuff - what to focus on is the question. Customer and library priorities. I get a lot of this by meeting with staff and with patrons. Here’s what I do
talk about it - my process, what I did
The questions, who I met with
How I did it
Summarize staff findings
summarize patron findings
How I summarize findings
mindmaps!
put all 5 or so questions down, then typed each response - for each meeting
then I combined like stuff
From that, I summarized the major things.
next section - how do I gather info about making a website?
Business decision stuff - what to focus on is the question. Customer and library priorities. I get a lot of this by meeting with staff and with patrons. Here’s what I do
explain sitemap
first mindmapped it out
then went through each item and consolidated/removed/renamed
Still need to work on labeling!
This is different from the experience brief. Instead of explaining the experience you want someone to have, this answers more of the why people would come here, what should be here, and what should it look like, how should it function stuff.
For each section of you website, answer these questions:
Purpose: why does this section exist?
Goals: What’s it doing? How do we know when we reach the goal?
Primary Audience: who? adults? Kids? 35-year old moms? - can’t be everyone...
why viewers use section: why will patrons come here?
Tasks section accomplishes: self explanatory
Content Requirements: what types of content are required?
Functionality Requirements: what functionality is needed?
Read lilly’s stuff for a section!!!
an experience brief - 1 page story about experience, then build what you wrote about as the bible for your website - thinking about experience is better than not!
wireframing - here’s what it is, how it works
visual outline of the website
not focused on graphics, etc
Focused on where stuff goes, what space it should fill, etc.
This can then go to the graphic designer who can fill in each part and make it look great...
then you have to actually start building the thing.
wireframing - here’s what it is, how it works
visual outline of the website
not focused on graphics, etc
Focused on where stuff goes, what space it should fill, etc.
This can then go to the graphic designer who can fill in each part and make it look great...
then you have to actually start building the thing.
speed, not focused on graphics, etc
Focused on where stuff goes, what space it should fill, etc.
This can then go to the graphic designer who can fill in each part and make it look great...
then you have to actually start building the thing.
hugely important.
Here’s our process - our creative group works through stuff, gets it how we want it, then we start sharing
I share with director and deputy director, we change big things
then I share with management council, and change big things, then share again, etc until it’s good
then I share with the staff ... change big things, and explain lots of stuff
then we share with patrons, and change big things, repeat...
you should set one as a goal
you should also release it unofficially 2-3 weeks prior, tell patrons about it, and let them play/comment
sort of a beta test
remember - it’s a branch library
what do you need on opening day?
content, staff, a building
lots of coffee and ibuprofen :-)
Better than a real building - because you can and should continuously build! Fix stuff that doesn’t work well, etc.
- continuous writing/creating.
- schedule writing time
- training. posting. writing. making a video.
- schedule regular reading times, make suggestions/critiques
- periodically touch base with content developers.
documents:
- style guide
- discussion policy
redesign, usability, etc!
check out top 10 pages, and time on site
see if anything odd sticks out
we use google analytics - it’s free & easy to use. And pretty detailed, too.
most popular content
shows what people are doing
#1 is deceptive - all our PCs are set to that
#2 is funny - people are looking for jobs ... not library shelver jobs. We need to reword something
#3 is cool - summerfest!
#4 is weird - do that many people really want to know how many items to check out???
#11 - yay. databases made the list. Can we figure out how to get those moved up int he rankings? I’ll bet we can...
etc - that’s how we go through these...
landing pages
this can be interesting.
what’s the “door” are people using to enter your digital branch? This is the page that tells you...
Jobs? weird
summerfest - flyers and newspaper articles
etc
bounce rate, landing pages
where are they finding these pages?
referrals - where are people coming from?
what’s next? Do all of the stuff I’ve been talking about over again!
big changes - maybe every year or so. most websites change something big every 18 months, because the web is still changing that fast. Gotta keep up!
small changes - continually. This is the cool thing about a digital branch - it’s DIGITAL. You can make quick changes and tweeks whenever you need to!
next - online community
facebook, twitter, etc - think of your main website as your home base. Think of facebook, twitter, etc as outposts
you want to staff the outpost and fill it with stuff, so there’s something to do there... you also want to be where your patrons gather.
Here’s what you can do in those spaces:
#1 - STOP. Before you do ANYTHING ELSE. It’s great to jump in as an individual. But don’t brand it as your library until you ...
... strategize a bit. For example, why do you want to have a presence in Facebook?
you need some reasons, a bit of strategy, and you need to set some goals
So - figure out a plan for starters. what content, who does the work, what next?
While you’re stopped, use your personal account and start listening. See what people say, and figure out how the tool or service works.
Then...
are they talking about you
topics close to your heart
what they say in general about where you live, issues of the day
how they say it - lingo, slang, etc
this helps you figure out the lay of the land in that social network - how you can fit in, how to add your own stuff
This part’s easy.
set up google alerts, youtube searches
set up twitter searches
Watch the activity feed in whatever social network you’re interested in (twitter, facebook, blip.fm, etc all have this)
Twitter search for my library. You can also do a location-based search using a zipcode. And a word, like library, reading, watching, etc.
Socialmention.com is a cool tool - it searches twitter, facebook, friendfeed, youtube, digg, google, etc for mentions of you, aggregates that, and makes a feed you can subscribe to (or turns it into an email alert with links, too).
It’s a cool way to see what people are saying about your library without having to visit lots of different places.
you want friends. numbers are good, patrons can talk privately with you - think confidentiality, privacy
friend them back! focus on customers/patrons, focus on people living in your service area, whatever that means.
Use tools like wefollow or the Find People searches in tools like Facebook or Twitter and friend people living your area.
Pay for Facebook Ads and ask for friends that way. A “David likes the library” ad. $10 per day.
Be active.
so ...
think of status updates as short conversation starters. Make sure to invite responses by asking for them - ie., what do you think? what’s yours? etc.
share your stuff - new materials, events, thoughts - interesting local news, add a library twist if you can
answer questions - real questions, questions about you that they didn’t ask you about, real questions that you know the answer to and aren’t about you (remember - you’re their friend).
also conversation - with ways to comment
share what’s happening - events, your collection, new tech or services - be a reporter.
share your staff! who are those friendly faces?
teach things - screencast, short and fun
be slightly informal
- think business casual rather than formality
- it helps you seem more real and human
improvise
- don’t memorize lines - are you really a good actor?
- instead, outline, storyboard, then wing it
Get used to it so you can be yourself.
mics and lighting - read up on those a bit so you can still sound and look good.
Michael Porter and I will be teaching this in a preconference at Internet Librarian ...
reply in twitter, comment and like in facebook
leave comments on your patron’s blogs
don’t be a corporate schnozz. Instead, be a real person
goal here?
- answer questions, correct info, generally be helpful
- make the library seem real, friendly ...
- and a service I can’t live without!
So - let’s say that next week, there’s a new service that’s making news, & lots of people are joining. What do you do?
1. don’t write it off - how many wrote off twitter or facebook ... and are now addicted?
2. immerse yourself - friend 50-100 people, interact a couple times a day for a month or so - this is the best way to get a feel for a service
3. see if there’s stuff you can do to connect those users to your library - tips, replies, broadcasting out info, etc. Most likely, there is
Then improve the service by looking at trends!
More friends/followers. More views.
Use stats - lots of these services have stats. Some examples:
This is fromFacebook - stats on individual posts.
Twitter does a similar thing.
Facebook - how many interactions happened - likes, comments, wall posts
Male/female breakdown, etc.
So - take a peek at your stats. Then figure out what to do with them:
- attracting a certain type of person? IE., 35 year old women on Facebook? Can you focus interactions on that group?
- getting unexpected results (weird age ranges maybe)? Look over your last month’s tweets/videos/updates and adjust accordingly.
Experiment!
just stuff to think about for the next version of your site, or for additions:
CMS - use one! it will be easier for staff to publish. and get you more staff content creators, too ... Drupal, Wordpress, Expression Engine, Joomla
Thin about Facebook as expansion - the like button, driving traffic to your website using status updates, etc.
patron content as expansion!