Here is a talk from Mike Krieger of the Stanford HCI Group that he gave at an Adobe Plerk Workshop. HCI being Human Computer Interaction. It examines how people react when you task them with creativity for crowd solutions.
Crowds & Creativity Mike Krieger Stanford HCI Group Adobe Plerk Workshop
Big PictureHow can we tap intothe creative potentialof online crowds?
Big Picture Outline 1. C urrent projectsHow can we tap into 2. When do crowdsthe creative potential ma ke sense for aof online crowds? project? 3. How can we design for better collaboration & creativity? (4 principles)
Wisdom of ...or tyrannythe crowd... of the m asses?
Positive traitsdiversity ofbackground,expertise, thoughts,ideaspower in numbers“collectiveintelligence”validation &feedback
“Persona lly I think the Reactions idea fr om storyboard g. one is m ore compellin“Personally I prefer the idea The re ason for this isof storyboard one. This is that I would be ding outbecause the user freely in terested in ﬁn ationwalks around the museum as inte resting inform workthey would traditionally, yet about a piece of art atautomatically receive info or a par ticular artist thabout exhibits - a virtual I couldnt just get at theguide without user input. museum . The map ofMuch more impressive.” th e museum is an get som ething that I c at the museum on a pie ce of paper that to be does nt require me pulling out my phone and wast ing the battery to get t o an exhibit.”
Why notsucessful?lack of conceptualintegritylack of constructivebehaviorasking too much, orin the wrong way
9 guidelines1. When diversity 6. Lea rn from hacks, matters mods, re-use from crowd2. Small chunks/ delegate-able 7. Enable novel actions knowledge discovery3. Easy veriﬁcation 8. Maintain vision &4. Fun activity, or design consistency hidden ambition 9 . Not just about5. Better than lowering costs computers at performing a task
Designingfor crowdcreativityto let them runwild, you needcareful design &constraints
Our project: Ideas2Ideas Dell IdeaStorm Clone Non-building ideas 35 52Ideas2Ideas Constructive ideas 43 25 !2 test of independence = 10.8776, p < 0.001
2 designprinciples1. the value ofdesigning forconstructiveideation2. reducingstaleness byvisualizing “longtail” of crowdcontributions
Project 2Not just buildingoﬀ ideas, butothers’ work aswell
Project 2Not just buildingoﬀ ideas, butothers’ work aswell Wi kiTasks
QuestionHow does theWikipedia crowdof editorsorganize theiractions (to-dos),on a personaland site-widelevel?
Insights1. Bottom-up 4 . Disconnectstructure between ind ividual & site-2. Existing system wide goalsdoesn’t encourage“next action” thinking 5. La ck of support for contextual3. Lack of triage discovery