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Instagram: Effective Use for Libraries

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Instagram is a mobile photo-sharing app that allows users to take and share photos and videos with others. It's also a great way to share your library's story with customers, and is a fun visual tool to drive people to the library and its services and programs. In this webinar, attendees will learn what Instagram is, how to best use it to connect with customers, and how to set a strategy for success.

Published in: Social Media
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Instagram: Effective Use for Libraries

  1. 1. Instagram Effective Use for Libraries David Lee King | davidleeking.com
 @davidleeking
  2. 2. Instagram is popular!
  3. 3. Instagram is popular! 700 Million
 users
  4. 4. Instagram is popular! 2nd most
 popular
  5. 5. Instagram is popular! 28% of all
 US Adults
  6. 6. Instagram is popular! 59% of
 18-29 year olds
  7. 7. Instagram is popular! 1/2 use it
 daily
  8. 8. Instagram is popular! 200 million
 use Stories
  9. 9. Let’s explore… flic.kr/p/sm6cMz
  10. 10. flic.kr/p/sm6cMz my
 account
  11. 11. flic.kr/p/sm6cMz photos
 videos
  12. 12. flic.kr/p/sm6cMz follow
 people
  13. 13. flic.kr/p/sm6cMz profile
 page
  14. 14. flic.kr/p/sm6cMz description
  15. 15. flic.kr/p/sm6cMz Stories
 (I know,
 right?)
  16. 16. flic.kr/p/sm6cMz Live
 Video
  17. 17. flic.kr/p/sm6cMz Search & Explore
  18. 18. flic.kr/p/sm6cMz #hashtags
  19. 19. library
 account
  20. 20. Chicago
 Public
 Library
  21. 21. Los
 Angeles
 Public Library
  22. 22. Why use Instagram? ? ?
  23. 23. Popularity! flic.kr/p/JQEHvr
  24. 24. Easy to Connect
  25. 25. It’s fun! flic.kr/p/9qc7hq
  26. 26. connect with customers flic.kr/p/rBV6Au
  27. 27. deep dive into analytics flic.kr/p/s4pkis
  28. 28. Insights
  29. 29. impressions
  30. 30. Reach
  31. 31. Profile
 Views
  32. 32. Stories &
 Promotions
  33. 33. Followers
  34. 34. Gender
  35. 35. Age
 Range
  36. 36. Hours
 & Days
  37. 37. Post
 Info!
  38. 38. Post
 Info
 Filters!
  39. 39. flic.kr/p/uwj2uT
  40. 40. get
 close
  41. 41. single
 focus
  42. 42. cute
 animals
  43. 43. Use
 Blue warm
 filter
  44. 44. Show
 People
  45. 45. Show
 People
  46. 46. behind
 the
 Scenes
  47. 47. behind
 the
 Scenes
  48. 48. behind
 the
 Scenes
  49. 49. #hashtags
  50. 50. #hashtags
  51. 51. #hashtag
 contests
  52. 52. Call
 to
 Action
  53. 53. friending
  54. 54. friending
  55. 55. Stories stay
 top
 of
 mind
  56. 56. Content
 Ideas flic.kr/p/8SGnvF behind the scenesuser-generated share stuff tell your story
  57. 57. other apps
  58. 58. Next Steps flic.kr/p/2HLabP
  59. 59. Set up an 
 Instagram
 Account!
  60. 60. Set up a
 Library
 Instagram!
  61. 61. Why again? flic.kr/p/VmxAs2
  62. 62. Thanks! David Lee King
 davidleeking.com
 @davidleeking

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