The combination of the main product (a digipak) and ancillary texts (music video) is effective in representing the theme of love. The digipak was designed in Photoshop to appeal to the target audience and features symbols that convey the theme. The music video location of a school setting looks natural for the young couple and matches the digipak's sky and cloud imagery representing carefree love. Font, colors, and style of the digipak were chosen to match the artists Rihanna and Chris Brown being portrayed and to attract the R&B genre audience.

1. Evaluation question 2
How effective is the combination of
your main product and ancillary texts?
Daniella Benson

2. First of all, my group and I decided to use Photoshop to create
our Digipak as we felt as though this would be best to appeal
to our audience. We also felt that Photoshop was more
professional looking and would make the outcome of our
digipak effective in gaining our target audience. The
symbolism on the digipaks are also great as they well
represent the theme that we are trying to convey in our music
video- which is love and it not being anybody else's business.

4. The location of our music video is set indoors in our school sixth form. We have done this
because we believe that it would look more natural and realistic for our couple to hang out in
a school- seeing as they are young. They are representing love and the innocence of love
which I think goes perfectly with our Digipak and the advert. This is because we have done a
sky with clouds that have formed in the shape of hearts to represent love. The blue sky in our
Digipaks also represents the carefree attitude that our couple are showing as the main theme
is “Aint nobody’s business” .

5. It was important that the font and colour scheme of our digipak matched the style of the artists
that we were representing ( Rihanna and Chris brown) We got the idea from one of Rihanna’s
best selling album’s “unapologetic”
As you can see the font of Rihanna’s Digipak is swirly and really stands out. We decided to use
similar font to convey the style that we were going for. We also believe that this will catch the
eyes of our target audience. The colour scheme has also been well planned out to the colours
of blue, white and black as we feel as though these colours well represent the R&B genre
and when the audience see it, they will know that it is an R&B music video that we are trying
to put out . This we feel will influence our target audience to buy into our video.
Swirly writing
in Rihanna
album
“Unapologetic”
We used
the font
type
“freestyle
script” to
achieve
this effect

6. My group and I chose the record label “Roc nation” as this is a record label
that we felt would best represent our music video. This is a record label
who has signed artists such as Kanye West and Jay-Z which is really the
type of artists that want to associate our music video with. It has therefore
been decided that we will put RocNation on our digipak to gain this type of
publicity.

7. In most R&B videos , there are special lighting and effects. However
due to our tight budget we weren't able to have special lightings in
our music video. We decided to make up for this in our digipak by
adding the colours of blue, white, red and black.