The document evaluates the coherence and branding of a promotional package for a pop rock band. It discusses the choice of blue and green colors to make the band stand out, two fonts to distinguish the band name and album title, bright but not overpowering lighting focused on the performers, casual costumes to relate to the target audience, and use of close-ups and mid-shots in the music video to build the band's image, all in line with genre conventions found in research. Feedback confirmed the promotional package draws in the target audience and is professionally coherent.

1. Evaluation question 2
By Peter Lockett

2. Is the product coherent?
• With my product I wanted to make sure that I
was able to make a good quality but as well as
this that the whole promotional package was
very well branded and is good at drawing the
audience in to promote the band.

3. House style/Theme
• The colours have picked for my print work and video were a mixture of
blue and green. This was chosen because we wanted it to stand out from
the rest of the crowd and draw the customers into the product. Also
because if you think about someone being upset or feeling down then this
can link to the blue because someone will say they feel blue. Also with this
it is relevant because it is a pop rock band and they want to stand out
from the crowd which is the look we went for. Also as you can see during
the video we use green led lights to try and make the star itself stand out
from the rest of the band.

4. Font
• These were the two many fonts I used in my print
work:
• With the use of the two fonts it means that I will be able to make
sure that the band name and album are standing out from the rest.
But the other font is very simple and will keep the reader engaged. I
chose these fonts as well because they are like my genre research
as they are not too in your face but are enough to stand out from
the rest as they are similar to many pop rock fonts I found from my
research such as the paramore print work.

5. Lighting
• The lighting in our music video is primarily bright but not so
bright it is in your face. With this it means that everyone can
focus on the band well they are performing. Also during the
solo part where the singer is on the screen by herself she has
a back light which is LED lights so they draw the attention on
to the singer herself. This is great for building an image for the
band and from my research I found that one of the videos did
also use the LED lights to draw in the audience as that is the
first thing I noticed and it made them stand out.

6. Props and costumes
• When we come up with the ideas for the costumes we
decided that it was best to be as normal as possible so
we could relate to our target audience. And we done
this because it meant that they didn’t feel undermined
during the film. The idea of our costumes was to look
like we belonged to the teenager young adult style of
cloths with the t-shirts and jeans. Also when I carried
out my research I found that a lot of the genre wear
just t-shirts and jeans and this meant that we were also
staying with the genre characteristics. So we have used
the Mise-en-scene to match with the target audience
due to wearing the cloths they would wear.

7. Visual themes
• The main theme of our music video was to be happy
even when things go wrong and this was portrayed
thought the use the colour scheme but also thought the
strong postures we used well taking our pictures for the
print work. Also because of this I had to add some
brightness and contrast to make them pop a little better
as they were a little dark. But from the feedback I got
everyone was happy with the theme I gave. Also during
our feedback we asked the target audience if our
promotional package was coherent and we got that it is
very professional and that it draws in the target audience
to support the band.

8. Images
• The shot types I used were close ups of the band
members. Also because we done this to build star
image we also made sure that the other shot types
we used concentrated on the band in the music
video. This is because we done have any long shots
of the band only close ups and mid shots. This is
because we found that this is a convention from our
research.