The promotional package for a pop rock band was designed to be coherent and draw in their target audience. Blue and green colors were used to make the band stand out, and LED lights were used in the music video to highlight the singer. Casual clothing styles were chosen for the costumes to relate to teenage and young adult fans. Feedback confirmed the promotional package was professionally designed and engaging for the target audience.

1. Evaluation question 2
By Peter Lockett

2. Is the product coherent?
• With my product I wanted to make sure that I
was able to make a good quality but as well as
this that the whole promotional package was
very well branded and is good at drawing the
audience in to promote the band.

3. House style/Theme
• The colours have picked for my print work and video were a mixture of
blue and green. This was chosen because we wanted it to stand out from
the rest of the crowd and draw the customers into the product. Also
because if you think about someone being upset or feeling down then this
can link to the blue because someone will say they feel blue. Also with this
it is relevant because it is a pop rock band and they want to stand out
from the crowd which is the look we went for. Also as you can see during
the video we use green led lights to try and make the star itself stand out
from the rest of the band.

4. Font
• These were the two many fonts I used in my print
work:
• With the use of the two fonts it means that I will be able to make
sure that the band name and album are standing out from the rest.
But the other font is very simple and will keep the reader engaged. I
chose these fonts as well because they are like my genre research
as they are not too in your face but are enough to stand out from
the rest as they are similar to many pop rock fonts I found from my
research such as the paramore print work.

5. Lighting
• The lighting in our music video is primarily bright but not so
bright it is in your face. With this it means that everyone can
focus on the band well they are performing. Also during the
solo part where the singer is on the screen by herself she has
a back light which is LED lights so they draw the attention on
to the singer herself. This is great for building an image for the
band and from my research I found that one of the videos did
also use the LED lights to draw in the audience as that is the
first thing I noticed and it made them stand out.

6. Props and costumes
• When we come up with the ideas for the costumes we
decided that it was best to be as normal as possible so
we could relate to our target audience. And we done
this because it meant that they didn’t feel undermined
during the film. The idea of our costumes was to look
like we belonged to the teenager young adult style of
cloths with the t-shirts and jeans. Also when I carried
out my research I found that a lot of the genre wear
just t-shirts and jeans and this meant that we were also
staying with the genre characteristics. So we have used
the Mise-en-scene to match with the target audience
due to wearing the cloths they would wear.

7. Visual themes
• The main theme of our music video was to be happy
even when things go wrong and this was portrayed
thought the use the colour scheme but also thought
the strong postures we used well taking our pictures
for the print work. Also because of this I had to add
some brightness and contrast to make them pop a little
better as they were a little dark. But from the feedback
I got everyone was happy with the theme I gave. Also
during our feedback we asked the target audience if
our promotional package was coherent and we got that
it is very professional and that it draws in the target
audience to support the band.

8. Images
• The shot types I used were close ups of the
band members. Also because we done this to
build star image we also made sure that the
other shot types we used concentrated on the
band in the music video. This is because we
done have any long shots of the band only
close ups and mid shots. This is because we
found that this is a convention from our
research.

9. Some other areas that you need to
focus on:
• Images: shot type, camera angle, framing (how
the band members are positioned in the frame.
• Mise-en-scene: body language, facial expressions,
location
• It might also be a good idea to refer to your
audience feedback in a bit more depth. Did you
ask a question about the coherence of the
promotional package. If you did what did they
say?