question 2 evaluation a2 Media

1. Q2: How effective is the
combination of your main product
and ancillary texts?

2. START
Before getting started on our main product and ancillary tasks, the group and
I sat down and thought of a name for our artist. We came up with the name
Rosa Red. Red was going to be the main theme for her image. This idea links
all of our products together in order to establish a motif that would link the
project together and would create a similar image amongst the target
audience for the artist. We hoped that this motif, would create the
foundation of our project and would make the artist’s fan base and identity
stronger and encourage their pop image- a relaxed, cool and passionate
image.

3. Motif
After establishing the fact we need a link to bind the whole project together, we brainstormed ideas and came
to two conclusions. The first, that we could use a color motif to bind the whole products together, and the
second that we could use a font motif that would give structure to all of the products and essentially, create
the band. A color motif and a font motif was chosen in order to establish consistency with the main products,
vibrancy and a brand image.
Font
While doing our research on digipaks and websites, I felt that
they are only a taste of what an artist could be. We needed a
font motif as it would create an artist for us. Without a
unique font, our artist would have just been like any other
artist and not have a USP, and the group and I felt like our
artist needed to stand out rather than conform to the
generics. Therefore in order to create an artists image, We
went onto www.dafont.com. We felt as though there was no
font on the website that really said Rosa Red. After a while
we decided to leave the font and focus on her image. As the
group went on with the different tasks, we decided that the
font used on the website was perfect. It was simple and
elegant and it shouted the artists persona. After going
through a few we decided to use a font called Lobster. It was
different, it was sharp and had an edge to it unlike the other
fonts

4. Motif Cont.
Color
After some research of previous digipaks and websites that artists who produced similar music to our artist,
Ellis and I came to the conclusion that the color Red would work as the best motif as it represents passion,
drive and fire as well as motivation and happiness. The color red represents a fresh beginning – like a phoenix
rising from the ashes. We thought about using many other colors however we wanted to follow this specific
convention as fans and the target audience would recognize it as Rosa Red’s music or merchandise. (We also
added merchandise onto the website thanks to Anabel). We wanted to go with our instinct and came to the
conclusion that red was the best color for our products as it highlighted our specific artist as an individual.
As you can see from the images below, the tasks have a recurring color of red. For example on thedigipak, the
font is red at the front and on the back there is a red glow, the record label logo is white and the writing on the
CD has red writing on it. Similarly, on the website, it is is red, black and grey. The website was left to Anabel and
she chose the colors. The logo is red as it’s her signature on the inside panel of the digipak. We included the
multicultural Ecuadorian artwork as the panel for the cd backing as we feel that as a British citizen, with a
hispanic background, she can really relate to tradition and bring something new to the table. Ellis and I made
sure that the CD was designed so it looks as though the CD fit right into the hands on the artwork. Also, in the
music video, she wears red lipstick and kisses the audience goodbye as the video comes to a close.

5. Success of Failure?
SUCCESS:
I think that the combination of our main product and ancillary tasks was ultimately effective
because it created a link between all of our products and created a successful artist image.
Without the font and color link, our products would have been fragmented and all over the place
with no direction. One member of our target audience stated they would expect to see our
products in a record shop store which implies that our products are appealing to the target
audience. The binding of the music video, digipak website enables our audience to recognize the
artist and associate certain themes with her. For example the color red is now associated with the
our artist along with the simple fonts- this combination is what makes our artist stand out from
the generic popstar for example, Rita Ora, who on her album had quite crazy writing.
MINOR HICCUP:
At first the video was meant to just be about American Football and a young male athlete trying
to make his mark on the sport. However after careful consideration, I decided as a debut video,
we needed to add shots of our artist singing. After that I figured there were way too many shots
of her and that people were becoming confused between what the video was about and what
was happening so I condensed her parts in the video to only singing and it got a clearer message
across about the male athlete, while still